Allison Eilhardt

Are you looking for strategies to amplify your professional reach and impact? By mastering the art of media relations, you can elevate your practice and connect with a broader audience. Discover some tips in the linked article. Remember, effective media outreach can significantly enhance your visibility and credibility in the field. Ready to get started? #PhysicalTherapists #OwnedMedia

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Want to learn how to build a paid media program from scratch? This course went live in August of 2023 (how time flies by 😅) If you started the program but didn't get to finish, now's your chance. Rumors have it the 2nd course is just around the corner 🤫 Not an AdConversion student yet? Join 1,000+ B2B marketers leveling up their paid advertising skill sets & be notified when the next courses go live. https://lnkd.in/ewQ6CFY9

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Copywriting Tip: Make your Calls-to-action specific. ”Buy now” → “Get instant access + lifetime updates” ”Sign up” → “Get weekly value-packed emails” ”Join today” → “Join 1,920 other marketers inside” More specific = more clicks = more $$$.

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9 key PR trends for 2024: Let us explore some of the essential 2024 PR trends that will empower PR professionals to excel in the year ahead. Read more: https://lnkd.in/ga32dRZb Credit: @bizcommunity #publicrelations #prtrends #marketing

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Need a social media sizing cheat sheet?✍️ Save our comprehensive guide to social media graphic sizes! From Facebook to Instagram, LinkedIn to Twitter, ensure your visuals shine across all platforms.💻 #SocialMedia #Branding #AdvertisingAndMarketing

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Don't be afraid to remind your audience about a specific segment, even when mass marketing. We are proud to unveil our newest campaign crafted for Mel’s Funway Park to elevate their corporate outing programs. This spot speaks about the fun experiences Mel’s offers while reminding event planners that they should not miss out. It is possible to have a B2B and B2C message in one campaign. #BurkeAdvertising #BurkeAdvideo #Burkevideo #eventmarketing #amusementmarketing

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Securing a major public relations win is a goal of our work as destination marketers, but it’s not an endpoint. Consider why you should promote your PR wins to increase awareness and stretch your success even further: https://lnkd.in/epjjhD8b

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Journalism is changing & so is PR. Did you know: Nearly 1/2 of journalists (44%) cover 2 to 4 beats - 43% cover 5+ beats? One way to help everyone: multiple pieces of multi-media receive 6X the engagement. (Cision)

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Cision's survey of 3,016 journalists across 19 countries reveals key needs from PR pros: Preferred info: news announcements (74%), original research (61%), exclusives (55%) 68% stress understanding their target audience Valued multimedia: images (72%), infographics (34%), videos (33%), surveys (29%), social posts (22%) Read the full study here: https://buff.ly/4cRFU3M

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Join our 5-Day Branding and Media Skills Short Course designed exclusively for PR Professionals! Learn how to build powerful brands and master media strategies that make headlines. Secure your spot now at LSPR-education.com 🌐 #LSPR #LSP #CPD #PR #brandreputation #crisiscommunications #mediarealtions

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Modern PR: Embracing Authenticity 🎤 In the past, PR meant identifying topics, crafting pitches, and putting on a show. But today, it's all about authenticity and transparency. You no longer rely on a PR person to spin a message, instead, you become the messenger. Find out how to make an impact by listening to the DrMarketingTips Show: https://lnkd.in/dczPgWjs #HealthcarePR #Authenticity #Transparency #DrMarketingTips

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While these myths may have changed your perceptions of PR, it is still a powerful asset for any company, especially ambitious ones. Let's debunk these myths so you can identify a PR plan that works best for your business.

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