Alan Hart
Alan Hart is an influencer

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At Deloitte Digital as a Senior Manager, my focus is on driving customer growth…

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Experience & Education

  • Marketing Today with Alan Hart

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Licenses & Certifications

Volunteer Experience

  • The CMO CLUB Graphic

    Chair Research and Virtual Roundtable Programs

    The CMO CLUB

    - 2 years 4 months

    Education

    Provide leadership and oversight for all research programs and virtual roundtables globally, including the launch of the annual CMO Compensation Study and forthcoming annual Marketing Organization Study.

    The CMO Club is the world’s most engaged, inspired, and exclusive community of over 850 senior marketing executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the Digital…

    Provide leadership and oversight for all research programs and virtual roundtables globally, including the launch of the annual CMO Compensation Study and forthcoming annual Marketing Organization Study.

    The CMO Club is the world’s most engaged, inspired, and exclusive community of over 850 senior marketing executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the Digital Clubhouse raises the standard for what is required to be a successful chief marketing officer.

  • SCORE Mentors Graphic

    Business Mentor

    SCORE Mentors

    - 4 years 1 month

    Economic Empowerment

    The mentors of SCORE Chapel Hill / Durham volunteer their experience and knowledge to help small business owners and potential small business owners achieve success. SCORE counselors provide in-depth, industry-specific business assistance to help evaluate a business idea or plan, stimulate business growth and ensure long-term stability.

  • UNC Kenan-Flagler Business School Graphic

    Alumni Council, Chair of the Chapters Committee

    UNC Kenan-Flagler Business School

    - 2 years 10 months

    Education

    Started in the fall of 2006, the Kenan-Flagler Alumni Council has served and supported the Dean, the School and Alumni Relations in varied and important ways. Initially set up as an advisory council to address current, pressing issues facing the School, the Council has transformed itself into an advisory and working council.

    With the transition to a more active group, membership can help and support the School in targeted and meaningful ways. The Council acts as an extension of UNC…

    Started in the fall of 2006, the Kenan-Flagler Alumni Council has served and supported the Dean, the School and Alumni Relations in varied and important ways. Initially set up as an advisory council to address current, pressing issues facing the School, the Council has transformed itself into an advisory and working council.

    With the transition to a more active group, membership can help and support the School in targeted and meaningful ways. The Council acts as an extension of UNC Kenan-Flagler Business School within the members' cities, communities, workplace and professional network. Council members take an active role engaging and supporting the School and broader alumni community through participation in Council meetings and serving on a Council committee.

  • Playworks Graphic

    Board Member

    Playworks

    - 1 year 6 months

    Education

    Playworks’ vision is that one day every child in America will get to play—every day. We are changing school culture by leveraging the power of safe, fun, and healthy play at school every day. We create a place for every kid on the playground to feel included, be active, and build valuable social and emotional skills. We offer an essential opportunity for children to explore their imaginations, to connect with other kids, and to stretch and grow physically, emotionally and socially.

  • Marketing Committee

    Duke School

    - 3 years 5 months

    Education

  • Ten Thousand Villages US Graphic

    Board Member

    Ten Thousand Villages US

    - 2 years 2 months

    Economic Empowerment

    - Led the strategic planning process
    - Led creation of Risk Management process and review of business operations
    - Negotiated new contract with national organization
    - Finance committee member with focus in risk management and strategic planning

  • Carolina Mills Inc Graphic

    Consultant

    Carolina Mills Inc

    - 4 months

    Led a six person team of MBA students to investigate international expansion opportunities for various product lines Carolina Mills offers.

    http://www.carolinamills.com

  • RTI International Graphic

    Consultant

    RTI International

    - 4 months

    Economic Empowerment

    Learning States Project – identified a range of business opportunities that existed for AMD, DuPont, First Data, Humana, Microsoft, Whirlpool, Yum! Brands, and RTI to partner with each other and co-develop products, services, and business models for emerging markets.

    http://www.rti.org

Publications

  • MediaPost: Weekly Interviews with Top Marketing Executive Series

    MediaPost

    Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

    See publication
  • An unnatural partnership — big business and environmentalists?

    SmartBrief

    Environmental issues are a constant point of contention for activists and big business. While environmentalists want to preserve and protect nature, businesses leaders are often pressured to think more about the bottom line. Mark Tercek, CEO of The Nature Conservancy, implores both sides to look at things differently.

    See publication
  • Is Optimizing Marketing About More Than Big Data?

    CMO.com

    What are the hot topics in marketing? Big data. Measuring marketing. Article after article excoriates marketers for not being more accountable or for not adequately leveraging big data. The solution to greater influence or to better business results seems to lie in the promise of big data and quantifying marketing performance.

    To challenge this notion, I interviewed Alan Hart and John Busbice, both managing partners of brand and marketing consultancy Keen Strategy (@keen_strategy)…

    What are the hot topics in marketing? Big data. Measuring marketing. Article after article excoriates marketers for not being more accountable or for not adequately leveraging big data. The solution to greater influence or to better business results seems to lie in the promise of big data and quantifying marketing performance.

    To challenge this notion, I interviewed Alan Hart and John Busbice, both managing partners of brand and marketing consultancy Keen Strategy (@keen_strategy). Here’s what I learned from our discussion.

    Other authors
    See publication
  • Marketing: Noun Or Verb?

    MediaPost

    In a recent series of in-depth interviews with 30 lead marketers, we examined marketing's role inside companies and the role leaders should play. Not surprisingly, almost all chief marketers aspired to have a seat at the executive table when decisions are made. But not all of them had an answer to the question at hand: How do you get there?

    See publication
  • Sparking Transformation within your Organization

    CMO Council

    Over the past six months, through a series of in-depth discussions with CMOs and other senior marketers, we set out to deepen our understanding of the critical issues facing marketing leaders today. Chief among these issues was the task of earning a seat at the executive table. We heard from marketing leaders that the best way to gain the respect of the CEO and be seen as a leader in the organization is to be a positive transformative force within the enterprise—no easy task, particularly in…

    Over the past six months, through a series of in-depth discussions with CMOs and other senior marketers, we set out to deepen our understanding of the critical issues facing marketing leaders today. Chief among these issues was the task of earning a seat at the executive table. We heard from marketing leaders that the best way to gain the respect of the CEO and be seen as a leader in the organization is to be a positive transformative force within the enterprise—no easy task, particularly in large companies.

    The first step toward assuming the role of a transformational agent of change is to spark new ideas. Building on what we heard in our discussions and our own experience working on strategic issues, the seven themes below outline what you need to focus on if you want to make marketing a leading force that helps move your organization the right direction.

    Other authors
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  • How to Achieve Lasting Improvements in Marketing Effectiveness

    MarketingProfs

    Ever wonder why marketing departments are the first to have their budget cut? The answer lies in the poor job that most marketing leaders—and their departments—do in to tying their efforts to the bottom line.

    Other authors
    See publication

Projects

  • Brand Value Maximizer (BVM)

    Developing web-based application for Keen Strategy to manage hundreds of thousands of consumer survey responses to brands. Measure and code responses for meaning, benefit/cost, favorability, and brand association. Applying Natural Language Processing (NLP) in order to cluster text-based responses and develop network graphs for visualization. Using Python Natural Language Toolkit (NLTK) and Gephi.

    Other creators
    See project
  • Keen TV - Effie Award Channel

    -

    Each year Effie Worldwide celebrates the top marketers in North America at its North American Awards Gala. Each year Keen has a chance to sit down with the best of the best – a cross-section of award winners from AT&T to Johnson & Johnson – for a 30-minute on-camera interview to talk about best practices, innovations and advice on marketing effectiveness. In doing so, Keen TV was officially launched.

    Other creators
    See project

Honors & Awards

  • President's Circle Award Nominee

    The CMO Club

    The CMO President’s Circle Award recognizes a marketing executive’s demonstrated dedication to the mission of the CMO Club by building relationships with peer members, collaborating and sharing with members and helping new CMOs to benefit from the peer-based community conversations.

  • Inc 5000 List at #399 and #7 in NC

    Inc Magazine

    Each year, Inc. ranks the fastest-growing private companies in America. Keen Strategy ranked #399 and #7 in North Carolina

  • Fast Growth Entrepreneur

    Oxford Center for Entrepreneurs

    After nominations were received from the expansive membership of the Oxford Center, a committee of seven prominent professionals selected the finalists and ultimate winners based on revenue growth, EBDIA, and written responses on market leadership and team culture.

  • Eagle Scout

    Boy Scouts of America

Languages

  • English

    Native or bilingual proficiency

Organizations

  • YEC

    Member

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