Anne Flavin

I got that feeling, because Im at Target, Sipping a latte, Shopping for nothing, but buying everything. Isn't this Yargets overall strategy? They want us to stroll, roam, browse, and enjoy being in their store. This ad is absolutely hilarious and brilliant. It highlights the thing about Target that we all love and evokes emotion. While watching this commercial I saw myself in a few of these characters (cough, cough, the latte drinker, and plant enthusiast). 🎵 Perfect song choice. When it feels like a no-brainer that this ad worked.... that means its a real gem and a marketing win. Watch the Ad 👉 https://lnkd.in/gSQ2e9nY #Target #TargetStores #targetCommercial #FunnyCommercial #Marketing #MarketingWin #MarketingSuccess #MarketingInsights

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While we are in the middle of awards season, it’s a good time to remember that the quality of the work that gets in front of the most consumers is what matters most for the future of our industry.

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Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience

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One size fits all marketing just doesn’t cut it. Know who your audience is to make meaningful connections.

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Moving Retail Media from Science to Art.... Here's a few musings from the latest Unfold about how we've seen the advancement of RMNs into the upper funnel resulting in the conversation shifting from a place dominated by data and ad tech in to more of a discussion on messaging and creative. Or put more simply, how Retail Media is moving from a pure performance channel to a traditional marketing vehicle. ... and as a true P&G marketeer at heart, how excited that makes me! I'll drop the link to the full episode in the comments too 😀 Let me know your thoughts!

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For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth. Join us for this webinar on May 14 as The Mars Agency's Kandi Arrington and Meghan Heltne will discuss how brands can elevate the relationship and unlock growth that's transformational for both parties. Learn more and register here 👇 #brandstrategy #retail #retailerrelationship #webinar

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🎇 NEW WORK 🎇 INTRODUCING "BETTER IN EVERY SENSE" - Shopping with your senses is such a smart platform for the quality difference that L&B works hard to bring to people. It really is a grocery experience you can see, feel, hear, and most importantly, taste. Smart strategy. Beautiful execution. What could be better?

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Yes, I've started adding the "award-winning" descriptor to every relevant mention of this amazing marketing team and yours truly. You know that feeling when you've just survived production hell, you step back and take in the totality of what you all have conceived and managed to bring to life. You think, "It's done. And it's good!" Then you see the results and think "It worked!" Your colleagues agree, and usually, that's enough to carry the momentum into the next thing. And the next thing. And so on. Therein lies the challenge for high-performance teams. We yearn for the recognition, but the production cycle keeps turning. So I'm incredibly grateful to Evi Loveres--truly one of the most talented creative professionals in the industry--for breaking the cycle and championing this opportunity. In case you don't feel like clicking the link, Fictiv's annual State of Manufacturing report is my favorite campaign (and a beast of a project.) "State of Manufacturing is an in-depth annual report published by Fictiv to demonstrate its leadership and expertise in the manufacturing industry. Last year's report was generated by surveying over 240 leaders in engineering, supply chain, manufacturing, and product development to identify developing trends and gather key insights. These insights were packaged as a landing page, ebook/printed piece and was supported with an integrated campaign consisting of email, webinar, live panel discussion at a trade show, PR, and various social media promotions." Go ahead and click that link for a selection of creative assets developed for this comprehensive campaign. Results (June 2023 - April 2024) - Potential reach: 209.4M - 688 backlinks from 46 referring domains - 7K website users (4.7K new) - 600+ e-book downloads - 375 webinar registrants This campaign would not have been possible without my award-winning 😉 colleagues: Christine Evans, Michael Gorman, Evi Loveres, Varun Mehta, John Honey, Jenn Miller, Kaitlyn Silva 🏆

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The term "non-working dollars" gets thrown around a lot as a way for people to justify production budgets. The basic idea being that money that isn't spent on media (i.e. getting the message in front of people) isn't doing anything beneficial for the advertiser and needs to be minimized as much as possible. Hence non-working. In reality, the WAY you say something is intrinsic to the way its perceived. This visual, originally shown to me by the one and only Michael Fanuele, is a great demonstration of the tight connection between message and delivery. Cheap can mean authentic, but it can also mean untrustworthy. Set budgets accordingly.

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Did you know by 2045, the U.S. will transform into a "majority-minority" nation? That means no single racial or ethnic group will make up the majority. What does this mean for brands who are looking to engage with diverse audiences? Find out in the latest Chromantics blog where we're chatting all things multicultural marketing! 🌍💬 Here’s what you’ll discover: ➡️ Understanding Your Audience ➡️ Crafting Transformative Campaigns ➡️ Navigating Challenges ➡️ Measuring Campaign Success Tap in 👉🏽 https://lnkd.in/eDR_xeUj #MulticulturalMarketing #CreativeAgency #DiversityInAdvertising #ChromaCreators

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"Chaos asks questions of you order never will" The wonderful Colleen DeCourcy retells her experience working with Dan Wieden when she took over as Chief Creative Officer at Wieden+Kennedy Her immediate response to me asking about working with Dan was this quote about chaos. We have a natural reaction against chaos because it can be destructive and unsettling but what if we reframed it as a necessary condition for achieving something truly breakthrough 🌪 Chaos propels you forward while order maintains the status quo 🌪 Chaos creates leaders while order creates managers 🌪 Chaos demands a response while order delays it 🌪 Chaos reveals the cracks while order papers them up 🌪 Chaos forces ownership while order delegates it 🌪 Chaos fosters creativity while order fosters compliance 🌪 Chaos requires trust while order replaces it It got me thinking whether there is an optimal mix of Chaos and order required to achieve breakthrough ideas and momentum? We spend most of our time creating order but what if what we actually needed was an injection of chaos? To hear more from this episode check out the links in the comments John Kearon Kerry Collinge Orlando Wood

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I'm really excited about our latest offering. While it’s not the final word in putting a dollar-figure to brand value, it can reveal hidden insights about a brand that are invaluable to a wide range of stakeholders. For potential investors or acquiring parties, it serves as another tool in your due diligence arsenal. For business owners and founders, it provides a roadmap to a more profitable exit. For business and marketing leaders, it offers an objective assessment of your brand’s relative competitiveness and potential, along with a strategic plan to help you realize that potential. #BrandValue #BusinessGrowth #BrandManagement #MergersAndAcquisitions #PrivateEquity #InvestmentBanking #VentureCapital #DueDiligence

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Are your favorite brands truly sustainable or just pretending? The shocking truth about influencer marketing!  #Sustainability #InfluencerMarketing #BrandStrategy #BV360   CPG brands battle consumer skepticism around authenticity & sustainability in the digital space. 🚀 Unveil how ESG & influencer marketing creates authenticity that resonates with savvy consumers. Joining the rave about influencer marketing & sustainability in the CPG industry? There's more to that modern marketing! For CPG brands, digital presence isn't enough. Consumers are in search of authenticity and transparency, particularly in the energy and beverage sectors. Sustainability initiatives are a way to communicate this. Case in point: The trends of Environmental, Social, and Governance (ESG) initiatives were highlighted in a Forbes article on digital marketing in CPG. But is it just a buzzword or an ‘impact’ that actually matters to consumers? Influencers partnered with brands that align with their personal values enhances the brand's authenticity. A report on Business Insider showcased this, funneling attention towards the energy and beverage sectors. Pairing sustainable pursuit with influencer power can forge strong emotional connections with consumers that transcend beyond simply selling products. It's a holistic approach to nurture brand-customer relationships. Question remains - How poised is YOUR brand at melding these trends into a potent marketing strategy? #Sustainability #InfluencerMarketing #Authenticity #CPGBrands #CPGMarketing #NexusOfInfluence #ConsumerEngagement #BrandAwareness #CPGSector #EnergySector #BeverageSector #SustainableBrands #DigitalMarketing #BrandStrategy #BrandTransparency

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Good advice here.

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For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

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With a world focused on instant gratification sometimes the importance of consistent brand presence goes unnoticed. Chief Brand Officers are the unsung heroes that keep the ship from hitting that iceberg. This is a good read if you are interested in finding out how instrumental branding is to your success.

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To AI or not to AI, that is the question echoing across the marketing realm. 🤔 Dive into the debate with CMI's latest article dissecting the strategies of brands like Dove and Brandtech Group. Should your brand shout its AI and marketing plan to the world? Learn more: https://lnkd.in/gNNRfbKj #AIinMarketing #BrandStrategy

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Thank you, Ewan Larkin at Ad Age for inviting AAR Partners to comment for this article focused on agency pitches on the rise. AAR Partners has seen a huge uptick in creative reviews since late last year into 2024 and foresee more in the pipeline. Of course, budgets are tight but since when aren't bugets tight!? As for the opportunities? They're not going to just fall into your lap either. Show marketers how you can solve their marketing challenges and highlight new revenue streams... And you will see how quickly new business opportunities will rise for your agency! #agencygrowth #newbusiness #marketing #brands #prospecting #agencies

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