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After joining Yes& Agency in Sept. 2023, I was quickly introduced to 4A's and more specifically to mollie rosen and Kiran Chaudhri Lenz who welcomed me into the Agency Operations & Business Transformation initiative that was being co-led in partnership with Mike Della Porta. Together, over eighteen months, dedicated and passionate thought leaders joined forces to develop and now launch the "4A’s Standard for Agency Operations and Business Transformation” (AOBT Standard)! https://lnkd.in/eXi-2Jk3 This playbook for agency professionals sets a new industry standard through its comprehensive framework and actionable insights on operational topics such as Scope Management, Financial and Technological Stewardship, Change Management, Capacity Planning, Business Intelligence, Mergers & Acquisitions, and more! This new standard reflects the thought leadership and expertise of over 30 contributors from the #4A’s AOBT Roundtable including: CEOs, COOs, CFOs, CTOs, CPOs/HR Leads, Program/ Delivery Directors, Operations Leadership, and IT Management from agencies all across the country. I had the privilege to collaborate with incredible industry leaders in developing this new standard including: Avigail Schlosser, Dawn Bates (she/her), Itiya Wolman, Jason Gaikowski, Jenny E., Jeremy Lockhorn, JoHannah Hamilton, MBA, Josh Raj, Kevin Freemore, Kevin McEvilly, Marissa Moriarty, Michelle Mader, Michael Asaro, Michael Grindell (he/him/his), Ned Johnson, Nicole Rizzo, Paul Brienza, Preston Chandler, Rhonda Contreras, Ryan Pidcock, Scott Chapin, Sonya Rice Lehman, Veronica Millan Caceres, MBA, PhD. A special shoutout to Kiran Chaudhri Lenz for driving progress and being an incredible thought partner! The #4A’s AOBT Roundtable is a group that facilitates knowledge sharing, open discussions, and cross agency collaboration. If you're interested in learning more, please let me know! Also, in the spirit of continuous improvement, we invite you to make use of this invaluable resource and to reach out with any feedback or suggestions for enhancing future iterations! #digitalmarketing #digitalagency #creativeagency #changemanagement #businesstransformation #innovation #operations #agency
To all agency professionals... the 4A's AOBT Standard went live on July 11th! The 4A’s, a national trade association representing #advertising and #marketing agencies, has developed this essential playbook for agency professionals. Our own SVP of Organizational Growth & Development at Yes&, Sarah Shirck, provided valuable thought leadership, content, and review for this new standard. The AOBT Standard covers key areas like Capacity & Resource Management, Operations & Financial Stewardship, and Technology, and is designed to evolve with our industry's needs. Yes& has proudly collaborated with the 4A’s since 2018, and we look forward to the continued impact of this standard! Take a look through the guidance here: https://hubs.ly/Q02GPb7P0 #advertisingagency #agencyoperations #businesstransformation #digitalmarketing