XP Land

“Oftentimes we default to traditional categories: race, ethnicity, gender, age, things of that nature, but what we’re seeing now are folks, and creators, and developers that are looking at culture as really powerful subgroups that have a community around them,” says Fri Forjindam, Chief Development Officer and Executive Creative Director at MYCOTOO, Inc.. Discover the four keys to future-proofing experiential trends with Fri and Aamna Jalal, Head of Global Business Affairs and Strategic Initiatives at Superfly, as they share insights on the importance of redefining culture to create lasting impact. Check out the full article here: https://lnkd.in/eq_xrd7V #XPFronts #XPLand #Experiential #Experiences #Community 

"We all have a mandate to be more thoughtful in creating our experiences." Aamna Jalal, Head of Global Business Affairs and Strategic Initiatives at Superfly, reminds us that sustainability and inclusivity are not just options — they're essential for our industry's future. 🌍✨ Check out the full article here: https://lnkd.in/eq_xrd7V #Sustainability #Inclusivity #ImpactfulExperiences #XPLand #Experiences #Experiential #XPFronts2024 #XPFronts

Aamna Jalal, Head of Global Business Affairs and Strategic Initiatives, discusses the four keys to future-proofing experiential trends at XP Land. Read more below:👇 #futureofexperiences

XP Land trend report on future-proofing experiential is out! Check out what Fri Forjindam (MYCOTOO, Inc.)and I think are the top four key factors for future proofing experiences. #XPLand #ImmersiveExperiences #futureofexperiences #Experiential #ExperientialTrends #Sustainability #Inclusivity

Great insights in XP Land from our co-founder Geoff Renaud on Netflix's foray into building permanent spaces for fans 🎬 🍿 🎟 "Netflix has always invested heavily in IRL experiences and encouraged their team and partners to push boundaries. As great live experiences become even more coveted in the era of AI, I expect that this continued experimentation and investment will have a major upside for them.” Article Here: https://lnkd.in/gHxP_SHg #invisiblenorth #netflix #xpland #experientialmarketing

I've never considered myself a "Disney Adult." However Todd Martens' recent deep dive into the world of play for adults in theme parks (Disney) has me revisiting how stigma, judgement and audacity interconnect. "Curiosity has always been in our DNA. Over time, ideology erodes the ability to be curious - or the right to be curious. Then it goes from a right to a privilege. I think that's unfortunate." I believe that deeply! And found the perspectives of Bethanee Bemis, Paul Scheer, Mikhael Tara Garver, Drea Letamendi, Ph.D., Justin Sonfield, Margaret Chandra Kerrison, and Robyn Muir, equally compelling. Thank you Los Angeles Times for the discussion. And now back to your "Never Grow Up" programming! Full Article: https://lnkd.in/gaVbfyuu #mycotoo #LATimes #ThemeParks #Disney #ThemedEntertainment

It takes months — sometimes years — to brainstorm, plan (and rework, reconfigure, adapt, pivot…) and execute events and experiences. With big budgets and even bigger expectations, experiential trends must be durable and long-lasting to survive. Who better to break down the ins and outs than Fri Forjindam and Aamna Jalal? Click below to uncover the four keys to future-proofing XP trends, as defined by Aamna and Fri. Read the full article below ⬇️ #XPLand #Experiences #Experiential #ImmersiveExperiences #ExperientialTrends #Sustainability #Inclusivity 

For those with the stamina of a coked-up cheetah and the ambition of a caffeinated two-year-old, July offers a challenge: survive all these events without a nap. As we plunge into July, cities are ditching fireworks for drones, while ensuring our pets no longer cower under the bed. Joey Chestnut’s absence from Nathan’s contest leaves a gaping void in competitive gluttony. Meanwhile, Las Vegas’ Sphere marks its anniversary with a techie light show that’ll outshine your neighbor’s July 4th sparklers. Feeling a little summer boredom? Not to worry, XP Land’s got your back!

Of course, you've already heard that Netflix is set to launch its first two Netflix Houses in 2025, transforming former department stores in King of Prussia, PA, and Dallas into immersive entertainment hubs. Covering over 100,000 square feet, these spaces will offer themed shopping, dining and experiences around hits like "Bridgerton" and "Stranger Things." “Netflix is making a significant bet on experiential marketing. I think super fans will go and pay to participate. These seem to be marketing efforts more than revenue generators, but let’s see…” - Joe Killian, Founder, Killian + Company It may not be *new* news, but this type of innovation could mean big change (and even bigger ideas) for the industry. Discover what even more XP experts think about this game-changing initiative... #ExperientialMarketing #FanEngagement #NetflixHouse #EntertainmentInnovation #Experiential #ImmersiveExperiences #Netflix

Get ready for an unforgettable July! Our July XP Guide is live, from drone shows and epic festivals to Wimbledon and the Summer Olympics. Our latest XP Guide covers the biggest and best events of the month. Dive into the world of immersive experiences and see how our XListers are leading the way in making every moment extraordinary. #XPGuide #JulyExperiences #ImmersiveEvents #XLIST #XLIST2024 #XPLand #Experiences #Immersive #ImmersiveExperiences #4thofjuly