The latest episode of Digital Clinic is here! Tune in as Aaron catches up with Nirmal Vemanna, Product Lead for Healthcare and Life Sciences at Tealium, during Tealium’s Digital Velocity conference. Nirmal explains how Tealium has been navigating the heavily regulated healthcare space since 2013 and how their partnership with Wheelhouse has helped them navigate the complex world of HIPAA compliance. Nirmal also discusses how healthcare organizations can view compliance as an opportunity to enhance their marketing strategies and adopt a first-party data-driven approach. The conversation explores the evolving landscape of privacy regulations and how Tealium and Wheelhouse are helping healthcare and life sciences organizations excel in this new era of data privacy. Listen to the full episode here! https://lnkd.in/eSMypFeU #digitalclinic #healthcaremarketing #digitalmarketing
Wheelhouse Digital Marketing Group
Advertising Services
Seattle, WA 3,469 followers
We help healthcare brands thrive by solving their toughest digital challenges.
About us
Wheelhouse DMG is a data-driven performance marketing agency. We develop digital strategies that deliver exceptional business performance. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then using data science and our own technology to surface undiscovered insights and opportunities. Our work and our clients are varied but always focused on the same thing – creating business value. We’ve developed digital advertising strategies that generate tens of millions in profit for an online bookseller, helped a fast-growing financial services firm increase lead generation 10x while reducing CPL and increased online appointment bookings by 857% for one of the largest health systems in the U.S. We’ve developed global domain strategy for a billion-dollar insurance network, developed proprietary attribution models for global medical device companies and harnessed SEO to help dozens of ecommerce companies make organic search their fastest growing and most profitable source of revenue. We don’t make guesses or blindly follow “best practices”. We use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. Although the digital strategies we employ vary with client needs, our identity does not. We’re known for three things: • The tremendous business value we drive for our clients. • The strength and depth of our client relationships. We are true strategic partners. Our client relationships last many years. • The principled way in which we conduct our business. We’re the agency that doesn’t feel like an agency. No “change requests,” no surprise invoices, no one looking to “monetize” our client relationships – just a commitment to deliver results. Our values are our north star. They guide our decisions and our every action. We’re committed to being a partner who goes above and beyond to make sure our experience
- Website
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https://www.wheelhousedmg.com
External link for Wheelhouse Digital Marketing Group
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Seattle, WA
- Type
- Privately Held
- Founded
- 2010
- Specialties
- SEO, PPC, SEM, Digital Marketing Strategy, Marketing, Development, Site architecture, Content development, Link building, Paid Search, Organic Search, and Analytics
Locations
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Primary
2356 W. Commodore Way
Ste. 120
Seattle, WA 98199, US
Employees at Wheelhouse Digital Marketing Group
Updates
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The latest episode of Digital Clinic is live! Join Robert Anderson, Principal CDP Strategist at Tealium, as he explores the transformative world of Customer Data Platforms (CDPs) and their critical role in personalizing customer experiences. Rob covers practical use cases such as cart abandonment, website personalization, and healthcare marketing, all while emphasizing the importance of data governance and regulatory compliance. Discover how real-time data activation empowers marketers to deliver targeted, personalized experiences across multiple channels and the significance of understanding customer journeys and leveraging CDP data to identify pain points and guide customers towards their desired outcomes. Rob also discusses the future of CDP technology, including Tealium’s Moments API and the exciting new feature allowing multiple users to collaborate simultaneously within the AudienceStream tool, enhancing scalability and teamwork for CDP teams. Listen to the full episode here! https://lnkd.in/eSMypFeU #digitalclinic #customerdata #digitalmarketing
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Truvaga challenged us with dueling objectives. They not only wanted to raise brand awareness, but they needed to drive sales for a product with low consumer awareness, ensuring the allocation of future marketing funds. By using conversion-driving tactics, paired with detailed analysis and creative asset optimization, we made a significant leap in Truvaga’s market penetration and brand recognition, while also creating an awareness-based framework model for customer segmentation. Ready to boost your brand and drive sales? Reach out, and let's craft your digital success story together. #digitaladvertising #brandawareness #healthcaremarketing
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The latest episode of Digital Clinic is live! Hear from Catherine Carr, Founder and Chief Inspiration Officer of Vitamin C Creative, as she shares the importance of crafting an authentic and compelling brand narrative that captures the essence of a company's identity, purpose, and unique value proposition, and how to activate and implement that narrative across all aspects of the business. She explains her process for developing brand strategies, which involves gathering insights from stakeholders, customers, and competitors, and using tools like brand archetypes to create an emotional connection with customers and to achieve a transformative impact on growth and market position. Listen now! https://lnkd.in/eSMypFeU #BrandStrategy #DigitalClinic #Archetypes
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Didn't have a chance to join our webinar, How to Implement GTM for HIPAA Compliance? It's not too late to follow our expert guidance for implementing Google Tag Manager in a HIPAA-compliant manner! The full webinar recording is now available on our website, PLUS gain access to our How To documents for deploying GTM in AWS and Azure. https://lnkd.in/gbQRuHcX #GoogleTagManager #HIPAA #FirstPartyData #AWS #Azure
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From understanding AI's potential impact on delivering healthcare information and guiding the patient experience to evolving content strategy to stay in compliance and improve AI-generated search results, David Patton, Senior Director of Content Strategy at Fred Hutch, offers a glimpse into the future of healthcare marketing and content creation. This week's full Digital Clinic episode is available now - listen, share, and subscribe! https://lnkd.in/eSMypFeU #DigitalClinic #ContentStrategy #AI #HealthcareMarketing
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We are looking for a Data Engineer to join our team! If you think you would be a solid fit for our Marketing Sciences Team, don't hesitate to apply. #Hiring #DataEngineer #OneWheelhouse
It's been a whirlwind first 2 weeks for me at Wheelhouse Digital Marketing Group (in the best way possible), and I'm already hiring for a role on our Marketing Sciences Team! We're looking for a Data Engineer to support our BI function. This role would be wiring up data pipelines for clients, most of whom are in the data-regulated healthcare space. If that interests you or somebody in your network, hit me up! #businessintelligence #dataengineering #analytics https://lnkd.in/df9aUR6r
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Wheelhouse Digital Marketing Group reposted this
From meteorologist to marketer! Insulet’s Senior Director of Global Digital Marketing, Monique H. Trulson, made a guest appearance on the latest episode of Wheelhouse DMG’s “The Digital Clinic” podcast. On the show, Monique shares how a career that began with interpreting meteorological data for TV audiences evolved to driving digital strategy in the healthcare space. Plus, her thoughts on what the future of digital marketing holds for the medtech device industry. Listen in: https://buff.ly/4e1hCpn #TeamInsulet
Leveraging Technology and Creating Value in MedTech Digital Marketing
wheelhousedmg.com
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In a world where AI is increasingly dominating marketing strategies, how can digital marketers stay relevant? Tune into this week's Digital Clinic episode, where Aaron is joined by Ian Lurie, respected digital marketing expert and Founder and former CEO of Portent, as they discuss the critical roles of creativity and expertise when handling challenges posed by AI in marketing. They explore concerns and strategies related to AI-driven search results, the importance of building owned audiences, and upholding ethical marketing practices. This episode is packed with valuable insights that will help digital marketers leverage their unique skills and deliver genuine value to their audience in an AI-dominated future. Listen to the full episode now: https://lnkd.in/eSMypFeU #AIMarketing #DigitalMarketing #SEO #AIOverviews #Podcast
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Digital Velocity is next week - grab your tickets while you still can! 🎟 #DV2024
Do you... ✅Live in Southern California? ✅Work in #Marketing, #AI, or a highly regulated industry? (looking at you #Pharma, #FinancialServices and #Healthcare) 👀 ✅Want to see what use cases are being leveraged by successful businesses? Then you'll want to join us at #DV2024! The last tickets are available 🎟️ https://lnkd.in/gYqjm6us. Thank you to our sponsors Zion & Zion, Snap Inc., Pinterest, Braze, Credera, Wheelhouse Digital Marketing Group, Invoca, and BlastX Consulting.