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Articles by Ian
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From Search Engine to Publisher: Google’s Evolution & How We Can Thrive
From Search Engine to Publisher: Google’s Evolution & How We Can Thrive
By Ian Lurie
Activity
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Music, 120-second Flash intros, the <blink> tag, image-only home pages, Java (guilty of that one myself)... What else am I missing, folks?
Music, 120-second Flash intros, the <blink> tag, image-only home pages, Java (guilty of that one myself)... What else am I missing, folks?
Shared by Ian Lurie
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KNOWDE SUMMIT '24 HIGHLIGHT - Knowde’s annual Executive Summit at Pebble Beach Resorts gathers top chemical and distributor executives to share…
KNOWDE SUMMIT '24 HIGHLIGHT - Knowde’s annual Executive Summit at Pebble Beach Resorts gathers top chemical and distributor executives to share…
Liked by Ian Lurie
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Little snippet from Ian Lurie's latest post on Digital Marketing. Marketing boils down to three questions: 1. What’s the problem? 2. How do I fix…
Little snippet from Ian Lurie's latest post on Digital Marketing. Marketing boils down to three questions: 1. What’s the problem? 2. How do I fix…
Liked by Ian Lurie
Experience & Education
Publications
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One Trick Ponies Get Shot
Portent
From landscapers to lawyers, services companies have suffered in the 21st Century. All of these companies practice their crafts. But in the last decade, a new focus on 'productized' services has sucked the life out of services companies by de-emphasizing the craft and turning services into commodities.
In the form of a corporate fable, One-Trick Ponies Get Shot discusses the problem, and offers a solution. Read:
The limitations of a tactically-driven services model.
How…From landscapers to lawyers, services companies have suffered in the 21st Century. All of these companies practice their crafts. But in the last decade, a new focus on 'productized' services has sucked the life out of services companies by de-emphasizing the craft and turning services into commodities.
In the form of a corporate fable, One-Trick Ponies Get Shot discusses the problem, and offers a solution. Read:
The limitations of a tactically-driven services model.
How to build a strategic model around your services and tactics.
Why and how this grows your business.
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The Web Marketing All-In-One Desk Reference for Dummies, 2nd Edition
Wiley
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's…
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
Other authorsSee publication -
The Web Marketing All-In-One Desk Reference for Dummies
Wiley
A top-to-bottom guide for internet marketing, including SEO, social media, web analytics, blogging and pay per click marketing.
Other authorsSee publication -
Conversation Marketing: Internet marketing strategies
Trafford Press
Internet marketing strategy in a nutshell.
Courses
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UCSD, BA History (September 1986-June 1990)
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Languages
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English
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Organizations
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SEMPDX
Advisory Board
- Present
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Join now to viewMore activity by Ian
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Been poring through the Google antitrust ruling and have put together some thoughts from a search industry perspective (along with key points). A lot…
Been poring through the Google antitrust ruling and have put together some thoughts from a search industry perspective (along with key points). A lot…
Liked by Ian Lurie
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