"The only way to deliver the aesthetic and quality you expect is through collaboration and communication." Our latest profile in print features Colorchrome and their dedication to asking the right questions and listening to their customer's ideas. We've got a little sneak peek for you today 👀 A special thanks to both Colorchrome and swissQprint for making this film possible.
About us
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
- Website
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http://whattheythink.com
External link for WhatTheyThink
- Industry
- Information Services
- Company size
- 2-10 employees
- Headquarters
- Wordwide
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Printing, Marketing, Publishing, Research, Packaging, Wide-Format, Signage, Industrial Print, Inkjet, Mailing, Finishing, Marketing Technology, Label, Textiles, Graphics, and Color
Locations
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Primary
Get directions
Wordwide, OO
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Get directions
Employees at WhatTheyThink
Updates
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Apocalypses, boondoggles, and ereaders, oh my! 😱 Time to go 'round the web: https://lnkd.in/gaqg5BFQ
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PRISMA Home is a unique platform that houses valuable applications and tools in the cloud to help manage and support compatible print production processes. David Zwang takes a close look at how the PRISMA family has evolved. https://lnkd.in/gN7zehD2
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Drupa 24 was not just a showcase for new equipment and exciting new technologies and print applications. Indeed, selling the equipment is also a very big—some would say the most important—part of the show. Here then is a roundup of some of the major equipment sales deals inked during the drupa fortnight. https://lnkd.in/gdfCTbZf
Let’s Make a (drupa) Deal
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Are you up on AI for the graphic art industry? Did you miss the first AI live event? Warren Werbitt talks with Steve Metcalf, Founder, Imagine AI Live about the upcoming immersive one-day “impact” event in New York on July 12. The event will showcase the latest advancements in artificial intelligence and its impact on various industries and professions. https://lnkd.in/gTR5v34P
Warren Speaks with Imagine AI Live Founder About Upcoming Event
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“Policy alone cannot solve the problem of textile waste. Voluntary business action, including the establishment of voluntary EPR schemes, are key to accelerate progress.” https://lnkd.in/g8rhJNZr
Pushing the Boundaries of EPR Responsibility for Textiles: New Report From The Ellen Macarthur Foundation
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Mike Herold, EVP, Marketing and Sales, EMI International, shows the production line EMT was demonstrating at drupa 24, including an unwinder, a 10-function processing machine that can perf, punch, crease, etc., and data analytics captured by Spencer Metrics software. https://lnkd.in/gzYfwN-U
Booth Tour: EMT at drupa 24
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David Zwang talks with Karen Di Mora, Sr. Specialist Business Planning & Marketing, Canon USA, about PRISMA Home, a unique platform that houses valuable applications and tools in the cloud to help manage and support compatible print production processes. https://lnkd.in/gSkUFzvH
Product Spotlight: Canon’s PRISMA Home
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We made some real magic happen 🐇
Head of Creative at HP Indigo | Variable Data, Creative Tools & Workflow Expert | Design thinking | Problem Solver | AI and ML Evangelist | Public Speaker
I have never done anything like this before. I "stole" an email Sharon Chesler wrote to show the AMAZING challange we took upon ourselves in drupa – no. 1 for printing technologies, to print unique covers for WhatTheyThink's "Drupa Daily" magazine. It's also a good time to say that apart from stealing Sharon's email, she is also the one who orchastrated this entire production line, and she did it in the most soothing and fun manner. Thank you so much, Sharon and all, for this incredible project! It really shows what HP’s Digital Print solutions can bring to a customer site – creativity, uniqueness, speed, quality, and amazing people to support. It was a big win for all of us ❤ So, this is what Sharon wrote: "2 days before drupa, exactly 1 month ago, on May 26th , we received the file of the first cover of the drupa daily magazine. That was the beginning of a beautiful project, that lasted 11 days – with a small team of extremely professional and dedicated people, who: MADE IT HAPPEN!! DAILY!! ON TIME!! DURING HECTIC TIME and BUSY SHOWFLOOR!! This team invested many hours before and during drupa to make sure HP’s commitment was successfully fulfilled. This was not an easy task, but this team met the promise and delivered the output ON TIME, with THE BEST, KNOWN QUALITY, always with smiles and GOOD SPIRIT – the HP Indigo way!! ~63,250 Total covers during 11 days +32,000 B2 sheets during the show 9,500 covers on a peak day 4,750 B2 sheets 11 back page HP’s Ad . 3 different Ads 6 different substrates demonstrating the versatility of the HP Indigo presses 15:00-19:00 daily time for prepress and production #HPMosaic every magazine is unique – with a Mosaic-based background of the magazine header HP Indigo 120K and 18K Digital Presses Thank you to my partners who made this project a success – we can be proud of it! Idan Avraham, Uri Shain, Laura Field, Eli Rimon, Papo Shai, Netanel Warschawski, Idan Tweig, Guy B., shay zana Special appreciation to Meni Elgarasi. You did above and beyond! You took full ownership of the production process during your stay at drupa. You ensured we deliver the best-in-class quality and on time – no compromises. Well done!!" A huge Thank You also goes to the What They Think! team: Eric Vessels, Adam Dewitz, Julie S., Nick Gawreluk #hp #hpindustrial #hpindigo #drupa #digitalprinting #creativity #winningteams #teamwork
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Toby Weiss, CEO, Maria Brilaki, Senior Director of Product Management, and Christian Schowalter, Global Sales Director, Fiery, show the latest technology Fiery demonstrated at drupa 2024 as part of their "coming out party" as a standalone software company for industrial and specialty printers. https://lnkd.in/g2Dut_xb
Booth Tour: Fiery at drupa 2024