WebMechanix

TL;DR: Meta changed their ads to now offer Advantage +. We did a (free) webinar to show you how to use it for lead gen. Link below. 👇 -- Last fall, Meta paid out three-quarters of a Billion (with a “B”) dollars in a privacy lawsuit settlement. And while you probably didn’t get any of that money - you DID get a new campaign type to use in Meta ads. And yes, those 2 things are related. See, Meta got sued essentially because it was found that their targeting capabilities in ads were too good. Too specific. Too personal. Too much “it gives me the ick”. So, Meta paid its settlement - and it went back to the drawing board asking: How do we still make oodles of money selling ads… …Remove the ‘icky’ levels of targeting we have so we don’t get sued… …AND convince people that it’s still useful for their business?! Introducing: Advantage+ ads for lead generation campaigns (AKA: A+AFLGC… man these acronyms are terrible. Let’s use A+LG… still bad, but better). See, Advantage+ started as a solution for ecomm ads. Essentially, Meta said to advertisers: “Give me all your products, photos, descriptions, prices, etc. and we’ll make the best version of a product ad for a specific user in that moment. Oh, and if you have a product flying off the shelves, we’ll find ways to expand that audiences reach, and funnel $ to it so it keeps working”. And… it worked really well in ecomm. So naturally, Zuck & team said “how do we give this to lead gen advertisers too?” And thus, the LG in A+LG was born. Basically, Meta simply made all the tech available in A+, available for those running non-ecomm campaigns. For lead gen advertisers though, it’s still a bit of a strange experience. Give Meta more control? Let them just expand audiences? Let them mix/match my creative? Etc. Well, (shameless plug) we ran a webinar to demystify all of this. You can watch it here: https://lnkd.in/etnvdE2j

Whoopsie...are you showing Google that two different conversions have the same value? Like a phone call and a form fill ... are both an SQL? 🤦🏻♀️ Listen to Joanna Nagle help you ensure you're not putting poor parameters on your bidding strategies in this WMXtra exclusive. If you want the rest of the tips and advice, check out the full Q&A at https://lnkd.in/ey6_yRxd

TL;DR: Meta changed their ads to now offer Advantage +. We did a (free) webinar to show you how to use it for lead gen. Link below. 👇 -- Last fall, Meta paid out three-quarters of a Billion (with a “B”) dollars in a privacy lawsuit settlement. And while you probably didn’t get any of that money - you DID get a new campaign type to use in Meta ads. And yes, those 2 things are related. See, Meta got sued essentially because it was found that their targeting capabilities in ads were too good. Too specific. Too personal. Too much “it gives me the ick”. So, Meta paid its settlement - and it went back to the drawing board asking: How do we still make oodles of money selling ads… …Remove the ‘icky’ levels of targeting we have so we don’t get sued… …AND convince people that it’s still useful for their business?! Introducing: Advantage+ ads for lead generation campaigns (AKA: A+AFLGC… man these acronyms are terrible. Let’s use A+LG… still bad, but better). See, Advantage+ started as a solution for ecomm ads. Essentially, Meta said to advertisers: “Give me all your products, photos, descriptions, prices, etc. and we’ll make the best version of a product ad for a specific user in that moment. Oh, and if you have a product flying off the shelves, we’ll find ways to expand that audiences reach, and funnel $ to it so it keeps working”. And… it worked really well in ecomm. So naturally, Zuck & team said “how do we give this to lead gen advertisers too?” And thus, the LG in A+LG was born. Basically, Meta simply made all the tech available in A+, available for those running non-ecomm campaigns. For lead gen advertisers though, it’s still a bit of a strange experience. Give Meta more control? Let them just expand audiences? Let them mix/match my creative? Etc. Well, (shameless plug) we ran a webinar to demystify all of this. You can watch it here: https://lnkd.in/evJk8gTR

Are your goals for Google ads profit + lead volume or traffic + top of SERP? Good news is...we've got tips for both. In less than a minute, listen to Joanna Nagle (Sr. Paid Strategist) break down her suggestions for the best automated Google bidding strategies.

Schema has become more important now with Google SGE. If you need a refresher on schema or need to know what to avoid when preparing your website for SGE, watch this Q&A with Senior SEO Manager, Tanner Medina. (It takes less than 13 mins) Link to the full video below:👇 #SEO #SGE https://lnkd.in/eX5gKnBy

Myth: "If you build it ...they will come" Local businesses know that is NOT the case. Even franchisors need the help of local SEO. In a recent newsletter, Josh Muskin shared some key tips for franchise local SEO management. 👀 Essential Steps for Effective Local SEO Management 👇 For franchisors, managing local SEO effectively involves several critical steps: ⛓️ Consistency Across Platforms: Ensure that all your franchise locations maintain consistent NAP (Name, Address, Phone Number) information across all online platforms. This consistency helps improve search rankings and enhances user trust. ✅ Google Business Profiles Management: Regularly updating and managing Google Business Profiles for each franchise location is essential. This includes accurate business descriptions, operating hours, and customer reviews. Need real, actionable marketing advice in your inbox every week? Subscribe to Digital Marketing Insider. https://lnkd.in/eXVk9t3R #franchiseowner #localseo #franchisemarketing

In this week's episode of The Revenue-Driven CMO, special guest Brooke Cunningham, the CMO of LogicMonitor, joins the show. Brooke shares her insights on operationalizing partner relationships to drive revenue, utilizing specific incentive programs like SPIFs and rebates to encourage partner engagement and performance, and leveraging your company's success stories and industry differentiators to build thought leadership. Check out the full episode using the link below or find the show wherever you enjoy podcasts, including YouTube! https://lnkd.in/grnKhxBA #B2BSaaS #AIInMarketing #ITObservability

"You're going to be in good hands." Sounds like a commercial, right? 🤩 It should be...'cause it's the truth. With over 14 years driving real pipeline revenue for companies across the B2B, SaaS, Financial Services, Healthcare, and Education spaces, we've got the experience to know exactly what you need (and what you don't) to get more qualified leads and paying customers across the finish line. Are you in good hands? (serious question...not a tagline 😋) #mqls #salespipline #marketingthatmatters

Event season is upon us. Are you ready to show all your "phygital" power? Need some tips and examples (and a little refresher on what "phygital is)? Check out our blog post to get the details and see how others are making phygital marketing work for them. https://lnkd.in/er_xaCtH #marketingevents #eventexperience #phygital

What happens when your best ad targeting disappears practically overnight? 😬 Well...you could still scale your ads by 1,000%. 😎 National Debt Relief, LLC approached us with this challenge, and it certainly was a meaty one. Already a recognized and respected brand, they had a very strong audience targeting process working for them until...FB/IG restricted practically all of it. 💥 BAM everything that was working, now is not! So our task was to find a way to use the first-party data NDR had on their ideal audience and establish a lead gen pathway that fit within the FB/IG restrictions. Combining intense research into their customers and the value the brand delivered let us identify the best potential customers. From there, we heavily focused on a wide range of creative testing speaking directly to the audience leaning on positivity and respect. Within a year, the payoff was awesome. 💪 705% increase in leads ✅1000% increase in spend (but still within budget) NDR then expanded to YouTube, Snapchat, and more achieving another year of increased ROI. Together we cracked the code and overcame the challenge! Digital marketing is constantly evolving. Staying ahead means moving quickly, and knowing when to partner with experts. #adspend #financialservicesmarketing #ROI