WebMechanix’s Post

Marketing leaders don't make a decision like this lightly. 📈 They need to see results from those first tests. 💡 They need to hear insight and guidance on areas of opportunity they could explore. 🤝 They need to trust the advice and expertise of the agency team. We are always proud of the work our SMEs deliver for clients, but it's especially grin-worthy when a client says, "Well, that settles it. You should do it all!" 😀

In B2B sales, lead quality matters. Time is valuable and you want to be sure that software, services, or products are a great fit. Everything from ads to forms to follow-up emails needs to be dialed in and that takes testing, listening to customers, and dedication to refining the process. Luckily that hard work really pays off.

So you've published a bunch of content...but none of it is really ranking. Why not? 🤔 Take a listen to Stacey Heubeck (Associate Dir., SEO) for some excellent SEO insight. If you want to hear the rest or get much more advice from experts in quick deep-dive videos, check out WMXtra. https://lnkd.in/evJk8gTR

"We're getting the traffic, but we're not getting the quality..." 😬 Sound familiar? If you've been working with an agency, and some stats look good, but SQLs or lead quality is still lackluster, it may be time to explore alternatives. You don't want to be saying the sentence above to leadership (again...). https://webmechanix.com

This week's episode of The Revenue-Driven CMO, features special guest Karl Van den Bergh Karl shares his insight on the concept of smart simplicity, using machine learning models and intent data to pinpoint your target audience, and how utilizing humor can be a powerful way to break through the information overload and make your brand memorable. Check out the full episode using the link below or find the show wherever you enjoy podcasts, including YouTube! #Cybersecurity #MarketingStrategy #CloudInfrastructure

TL;DR: Meta changed their ads to now offer Advantage +. We did a (free) webinar to show you how to use it for lead gen. Link below. 👇 -- Last fall, Meta paid out three-quarters of a Billion (with a “B”) dollars in a privacy lawsuit settlement. And while you probably didn’t get any of that money - you DID get a new campaign type to use in Meta ads. And yes, those 2 things are related. See, Meta got sued essentially because it was found that their targeting capabilities in ads were too good. Too specific. Too personal. Too much “it gives me the ick”. So, Meta paid its settlement - and it went back to the drawing board asking: How do we still make oodles of money selling ads… …Remove the ‘icky’ levels of targeting we have so we don’t get sued… …AND convince people that it’s still useful for their business?! Introducing: Advantage+ ads for lead generation campaigns (AKA: A+AFLGC… man these acronyms are terrible. Let’s use A+LG… still bad, but better). See, Advantage+ started as a solution for ecomm ads. Essentially, Meta said to advertisers: “Give me all your products, photos, descriptions, prices, etc. and we’ll make the best version of a product ad for a specific user in that moment. Oh, and if you have a product flying off the shelves, we’ll find ways to expand that audiences reach, and funnel $ to it so it keeps working”. And… it worked really well in ecomm. So naturally, Zuck & team said “how do we give this to lead gen advertisers too?” And thus, the LG in A+LG was born. Basically, Meta simply made all the tech available in A+, available for those running non-ecomm campaigns. For lead gen advertisers though, it’s still a bit of a strange experience. Give Meta more control? Let them just expand audiences? Let them mix/match my creative? Etc. Well, (shameless plug) we ran a webinar to demystify all of this. You can watch it here: https://lnkd.in/etnvdE2j

Whoopsie...are you showing Google that two different conversions have the same value? Like a phone call and a form fill ... are both an SQL? 🤦🏻♀️ Listen to Joanna Nagle help you ensure you're not putting poor parameters on your bidding strategies in this WMXtra exclusive. If you want the rest of the tips and advice, check out the full Q&A at https://lnkd.in/ey6_yRxd

TL;DR: Meta changed their ads to now offer Advantage +. We did a (free) webinar to show you how to use it for lead gen. Link below. 👇 -- Last fall, Meta paid out three-quarters of a Billion (with a “B”) dollars in a privacy lawsuit settlement. And while you probably didn’t get any of that money - you DID get a new campaign type to use in Meta ads. And yes, those 2 things are related. See, Meta got sued essentially because it was found that their targeting capabilities in ads were too good. Too specific. Too personal. Too much “it gives me the ick”. So, Meta paid its settlement - and it went back to the drawing board asking: How do we still make oodles of money selling ads… …Remove the ‘icky’ levels of targeting we have so we don’t get sued… …AND convince people that it’s still useful for their business?! Introducing: Advantage+ ads for lead generation campaigns (AKA: A+AFLGC… man these acronyms are terrible. Let’s use A+LG… still bad, but better). See, Advantage+ started as a solution for ecomm ads. Essentially, Meta said to advertisers: “Give me all your products, photos, descriptions, prices, etc. and we’ll make the best version of a product ad for a specific user in that moment. Oh, and if you have a product flying off the shelves, we’ll find ways to expand that audiences reach, and funnel $ to it so it keeps working”. And… it worked really well in ecomm. So naturally, Zuck & team said “how do we give this to lead gen advertisers too?” And thus, the LG in A+LG was born. Basically, Meta simply made all the tech available in A+, available for those running non-ecomm campaigns. For lead gen advertisers though, it’s still a bit of a strange experience. Give Meta more control? Let them just expand audiences? Let them mix/match my creative? Etc. Well, (shameless plug) we ran a webinar to demystify all of this. You can watch it here: https://lnkd.in/evJk8gTR

Are your goals for Google ads profit + lead volume or traffic + top of SERP? Good news is...we've got tips for both. In less than a minute, listen to Joanna Nagle (Sr. Paid Strategist) break down her suggestions for the best automated Google bidding strategies.

Schema has become more important now with Google SGE. If you need a refresher on schema or need to know what to avoid when preparing your website for SGE, watch this Q&A with Senior SEO Manager, Tanner Medina. (It takes less than 13 mins) Link to the full video below:👇 #SEO #SGE https://lnkd.in/eX5gKnBy