📊 Prime Day 2024: Navigating the Changing eCommerce Landscape 🛒 At Wavemaker, we've analyzed the trends shaping this year's Amazon Prime Day (July 16 & 17). From profitability challenges to Gen Z preferences and the dominance of mobile, here are our key insights: 💰 Rising costs are squeezing profits 👥 Gen Z is reshaping shopping behaviors 📱 72% of Prime Day purchases are made on mobile Swipe through for more insights and strategies to maximize your Prime Day success! Briana Finelli Jaelyn Franzoi Michelle Chernack #PrimeDay2024 #eCommerce #RetailMedia #WavemakerInsights
Wavemaker US
Advertising Services
New York, New York 4,049 followers
Positively provoking growth for our clients and our people #GrowFearless
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com
External link for Wavemaker US
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2017
Locations
Employees at Wavemaker US
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Ara Leo Messerlian
Associate Director, Wavemaker Sports, Live & Gaming
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Seow Leng Porter
Executive Director, Client Solutions
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Jonathan E. Adams
Executive Director - Managing Partner - Global Client Lead | Chief Digital Officer | Practice Lead | Office Lead | Digital Media Industry Leader |…
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Victoria Gulevich
Associate Director, Marketing Intelligence & Data Science at Wavemaker
Updates
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Game on! 🎮 We're thrilled to announce our latest collab with Danimals, bringing them into the Roblox universe! 🥛🦁 Just in time for the warmup to back-to-school season, this immersive experience features: 🗺️ Vibrant branded maps 🤳 Influencer engagement 🎁 1M free UGC items 📱 QR codes on packs linking to the game Ready to play? Check out the experience here: https://lnkd.in/exK4PweB
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🎉 Exciting news! 🎉 We're thrilled to introduce Alycia Mason as CEO of Wavemaker U.S. starting late July! Alycia will lead U.S. operations and client relationships, leveraging her decades of experience in driving transformation and growth for major brands. 📈💪 Please join us in giving Alycia a warm welcome to the Wavemaker family! 🧡 For more details about Alycia's appointment, click here: https://lnkd.in/eCcsPQVw
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Wavemaker US reposted this
Today we celebrated Audible's first global brand campaign on the WPP Beach stage at Cannes Lions, two years into our partnership 🤝🎧 Susan Jurevics, Audible's Chief Brand & International Officer, shared the stage with Sharb Farjami, CEO, GroupM North America at Cannes Lions International Festival of Creativity. Wavemaker and Fold7 worked with Audible to create something new for the storytelling giant: a cinematic brand campaign that blends listeners’ audio world with their real world, which will run across 10 countries – a massive collaborative effort across multiple teams, in multiple countries. We also heard from Jurevics and Farjami on challenges and opportunities around how to measure success, managing big organisational change and what they're listening to at the moment. Thanks for a wonderful partnership, and thanks WPP for hosting a brilliant space for us to connect and share during Cannes Lions. #canneslions #audible #marketingstrategy Wavemaker US
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Wavemaker US reposted this
Wavemaker US, Wieden + Kennedy and DoorDash deliver an awards sweep at Cannes Lions International Festival of Creativity 🏈 👏 🥇 Direct Lions, Use of Broadcast 🥈 PR Lions, Social Engagement 🥈 Social & Influencer Lions, Multi-Platform Social Campaign 🥈 Social & Influencer Lions, Real-Time Response 🥉 Direct Lions, Real-Time Response The teams behind 2024’s most viral Super Bowl ad had a mission: package up a campaign that would transform the way audiences see a brand and think about Super Bowl ads forever. In a never-seen-before move, DoorDash set out to deliver all products advertised during the Super Bowl to lucky viewers, and the results were the tastiest treat of the football season: 11.9 billion impressions and eight million submissions 🔥 A huge congratulations are in order to the teams at DoorDash, Wavemaker US, Wieden + Kennedy, Superette, Lord Danger, Modern Logic, Field Day Sound, The-Artery, Edelman and Wildlife for this game changing power play 🎉 More on the campaign 👇 https://lnkd.in/efPEU6YH WPP GroupM #WPPCannes #GroupMCannes #DoorDash #SuperBowl #campaign #media #CannesLions
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Wavemaker US reposted this
😎 Step into the future of creators, culture, and entertainment this Tuesday with Live From the GroupM Rooftop content! We're bringing you an all-star lineup of speakers, discussing everything from representation in entertainment to the power of search & community, including Jamie Cutburth (NBCUniversal), Roxy Young, (Reddit), and Susan Jurevics (Audible). Find all the episodes at: 💻 cannes.groupm.com ⏯️ YouTube: https://loom.ly/2ZCSc0k 🎧 or your favorite podcast platform: https://lnkd.in/giDrSstw _ #GroupMCannes
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Wavemaker US reposted this
☀️ Get ready for a power-packed Monday with GroupM Rooftop all about Advertising Innovation! From harnessing the power of organizational change and strategic planning, to exploring the intersection of gaming and social responsibility, we've got a dynamic lineup that promises to reshape your thinking. Get ready for insights from industry leaders like Jose Reyes (EY), Aruna Natarajan (EssenceMediacom), Marc Mathieu (Salesforce), Stephanie Stopulos (Target), Brian Morrissey (The Rebooting), and many more! 🎧 Tune in wherever you listen to podcasts or bookmark this page for Monday's episodes: https://loom.ly/eyQ-VOs _ #GroupMCannes
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🌈 Proud of our San Francisco Wavemakers! Last week, Adam Vernick, Lisa Merola, Nicole Dell'Angelica, and Jim Bourke volunteered to help install the iconic pink triangle that overlooks the city during Pride Month. 🏳️🌈🌆 The pink triangle, once a symbol of persecution, now stands as a powerful reminder of the LGBTQIA+ community's resilience and strength. 💪 We're honored to have our Wavemakers be a part of this meaningful initiative. 🙏 #SFPride #PinkTriangle
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Wavemaker US reposted this
Audible’s first global brand campaign blends listeners’ audio world with their real world. 💡 Wavemaker and Fold7 worked with Audible to create something new for the storytelling giant: a cinematic brand campaign which will run across 10 countries – a massive collaborative effort across multiple teams, in multiple countries. 🗣 Jonathan E. Adams, Global Client Lead for OneAudible at Wavemaker, said: "Our OneAudible team is excited to help Audible launch its first ever global brand campaign this week across 10+ marketplaces. The campaign (which was developed with Fold7) brilliantly shows how Audible transports listeners into captivating new worlds." The move establishes a consistent voice across all marketplaces and audience touchpoints, bringing to life Audible’s promise that "There's more to imagine when you listen.” Audible’s unparalleled access to entertainment, escapism, education and culture, is defined in the campaign, which was created across three continents with shoots in Brazil, Thailand and the UK, blending CGI and shot visuals 🧡 Read all about it here 👇 https://lnkd.in/enfs42Hp Wavemaker US #Audible #Amazon #media #campaign #adveritsing
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Wavemaker US reposted this
What the crystal ball of digital commerce holds for marketers 🔮 Our friends at WARC have released the 2024 edition of The Future of Digital Commerce, spotlighting trends which are having a profound impact on the future of this dynamic, complex and hyper-competitive space. Alongside leading brands and tech giants, Wavemaker’s experts, Rita Harnett and Briana Finelli of Wavemaker US, share what marketers need to do to prepare for the evolving world of digital commerce, as well as how gaming is a contender for the next frontier of social commerce and why agencies need to step up their game to take advantage of new tools like Amazon Marketing Cloud 💡 Get the report here 👇 https://lnkd.in/ez6w_7w3? #commerce #digitalcommerce #marketing #gaming #WARC