VML HEALTH

Our final Daily Dose gives you a roundup of our busy week on the Croisette with some words from our pharma clients who joined us in Cannes. See what they had to say about their experience and a summary of the major trends from the week and, of course, what they mean for pharma. Read more: https://lnkd.in/gj84tsks  #VMLHealth #VMLCannes #CannesLions2024 #PharmaMarketing #Pharma #HealthcareMarketing #Healthcare Cannes Lions International Festival of Creativity

“Be brave and think beyond medicines and products. Look for unmet needs from your clients' patients and try to deliver well-crafted innovative solutions that motivate people to promote their health and take action.” Natxo Díaz, VML Health Global Head of Craft and Pharma Lions juror, gives advice for those hoping to win at Cannes Lions International Festival of Creativity next year. Read more via Creative Salon Worldwide: https://lnkd.in/gEvEzSsg #VMLHealth #VMLCannes #CannesLions2024 #CannesLionsAwards

The final tally for Cannes Lions International Festival of Creativity is in, and VML couldn’t be prouder to be both the most-awarded network and office in the United States. Congrats to our teams and clients for creating boundary-pushing work that made this recognition possible. Read more: https://lnkd.in/eAxvYFjn #VMLCannes #CannesLions2024 #CannesLionsAwards

Today is World PKU Day and to mark the occasion, VML Health Spain and the PKU Foundation are proud to launch 'TOXIC ADS', a unique series of ads using protein-based ink. PKU is a rare disease where patients convert protein in food into toxins that cause irreversible brain damage. The campaign messages show the harsh reality of PKU patients, where a single milligram of protein can have fatal consequences. The campaign is part of an awarded series of creative campaigns from VML Health Spain launched over the last three years, to raise funds to develop a biosensor that measures the level of protein in patients' blood. ‘TOXIC ADS’ uses this unique protein-based ink to create its message to help rewrite the destiny of thousands of PKU patients. The ink used in the outdoor posters was prepared through a mechanical drying and grinding process that allows the extraction of proteins found in food such as eggs, meat or squid. After separating and pulverizing the proteins, the proteins were mixed with binders and varnishes to create an ink capable of capturing the powerful and direct message of this campaign. Please like and share to help us raise funds for the development of these critical biosensors for PKU - https://lnkd.in/eGEh4eD #PKUDay #RareDisease #ProyectoBiosensor

Omnichannel communications is becoming the standard for brands. At Cannes Lions International Festival of Creativity, marketing and advertising leaders, including VML’s Jason Gloye, gave insight into how the healthcare sector can tackle roadblocks when adopting omnichannel tactics. Read more via MM+M: https://lnkd.in/geEqsfzs #VMLHealth #VMLCannes #CannesLions2024

We’re celebrating an incredible showing at Cannes Lions International Festival of Creativity 2024, returning home as one of the 5 most awarded agencies. VML won 57 Lions, including a prestigious Grand Prix, seven Gold, 19 Silver, and 30 Bronze Lions, alongside 151 Shortlists for work submitted from 32 offices worldwide. We’re grateful to our client partners, whose vision and trust empower us to push creative boundaries. https://lnkd.in/eKXNzNzb #VMLCannes #CannesLions2024 #CannesLionsAwards

Nichole Davies, VML Health Global Chief Strategy Officer, joins the EMJ GOLD Podcast to dives deep into the fascinating world of women’s health, uncovering the truth behind why women live longer but in poorer health and how the industry can incite change. Listen now: https://lnkd.in/gvpiis3m #VMLHealth #WomensHealth EMJ

Many people attend Cannes Lions International Festival of Creativity for inspiration, but Erica Taylor, Ph.D., Genentech CMO, attended the festival with the ambition to disrupt the status quo. If you missed her session with VML on Monday, “Building Creative Cultures that Change Lives,” check out this recap from MM+M: https://lnkd.in/eugiaY4K #VMLCannes #VMLHealth #CannesLions2024

📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions

As the Cannes Lions International Festival of Creativity winds down after a jam-packed week of creative inspiration, thought-provoking talks and successful strategies, we’ve got some final insights and takeaways for pharma and healthcare. Check out day four of The Daily Dose from VML Health: https://lnkd.in/gPE6Yqgy #VMLHealth #CannesLions2024 #VMLCannes #PharmaMarketing #HealthcareMarketing #Pharma #Healthcare