In a world increasingly focused on efficiency, there’s a widespread appetite for experiences that deliver feeling. Marie Stafford, VML Intelligence Global Director, explores the latest in the Awesperiential retail space. Read more: https://lnkd.in/ezusdYSa #VMLCommerce #VMLIntelligence #Awesperiential #Retail #RetailMarketing
VML COMMERCE
Advertising Services
New York, NY 105,464 followers
We Create Connected Brands to Drive Growth. #WeAreVML
About us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- Website
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https://www.vml.com/expertise/commerce
External link for VML COMMERCE
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Commerce, Experiential, Digital, Shopper Marketing, Creativity, and Data
Locations
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Primary
3WTC at 175 Greenwich Street
New York, NY 10007, US
Employees at VML COMMERCE
Updates
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Whether in-store or online, it’s quality of attention that is winning over customers. This edition of The Commerce Cut from VML Global Chief Commerce Officer Beth Ann Kaminkow explores the Quiet Luxury trend, Rufus — Amazon’s new AI personal assistant chatbot, the success of Prime Day, and more. See what made the cut: https://lnkd.in/gitmH2Kg ✂ #VMLCommerce #CreativeCommerce #Commerce #VML #TheCommerceCut
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‘Controlling Content Chaos’ from VML and Contentful delivers actionable strategies for optimizing content and management. The report offers insights from a survey of over 1,000 C-Suite executives in marketing and tech roles across various industries and countries, making it a must-read for c-suite executives and content management professionals. Download the report: https://lnkd.in/eRtUjjZc #VML #VMLCommerce #VMLEnterpriseSolutions VML Enterprise Solutions
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“We’re at the precipice of a revolution - not just in AI, but rather a systematic transformation in both the depth and richness of data that brands can receive and the way that data can be leveraged to create better, more tangible consumer experiences.” James Galland, VML Global Commerce Director, shares his view on whether AI will enable effective personalization at scale or just more branded noise. Read more: https://lnkd.in/gHxgJgNN #VMLCommerce #PersonalizationAtScale #ArtificialIntelligence #AI
Can AI Help Advertisers Deliver Personalisation with a Point? | LBBOnline
lbbonline.com
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“Olympic-level marketing in 2024 is all about bringing ‘brand love’ and ‘brand buy’ closer together.” Beth Ann Kaminkow, VML Global Chief Commerce Officer, explores how brand and retail marketers are redefining performance during the Paris Games. Read more via Forbes: https://lnkd.in/geFjWSDv #VMLCommerce #Paris2024 #Olympics
Redefining Performance: Paris Is The Olympics Of Commerce
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VML COMMERCE reposted this
Proud to expand our long-standing relationship with Colgate-Palmolive with a commitment to driving digital transformation and exponential growth for its brands on Amazon. Led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, VML will harness WPP’s proprietary Amazon tech stack, which includes our market-leading Amazon Marketing Cloud (AMC) Insights solution, to enable greater visibility into Colgate’s marketing and business performance, along with highly effective, tailored activations across retail, content, media and measurement across the Amazon ecosystem. https://lnkd.in/ew4mqP6x #VML #WPP
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In its tenth year, the latest Amazon Prime Day was the company’s biggest Prime Day shopping event... ever. James Galland, VML Global Head of Commerce Capabilities, shares five key themes from the event, which has become the unofficial start of the shopping season. Read more: https://lnkd.in/gMGsjf7W #VMLCommerce #AmazonPrimeDay #PrimeDay #Amazon #BackToSchool #Shopping #HolidayShopping #BackToSchoolShopping
Amazon Prime Day 2024: Record Revenue, Innovations and Competition
vml.com
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What makes work worthy of the industry’s top honor? Manuel Bordé, Global Chief Creative Officer, Commerce, joins his fellow Creative Commerce Lions jurors to discuss what made this year’s Cannes Lions International Festival of Creativity winners special. https://lnkd.in/gFs5DZXM #VMLCommerce #VMLCannes #CannesLions2024 #CreativeCommerce #CreativeCommerceLions
Inside the Jury Room: Creative Commerce Lions
lovethework.com
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How should retailers be thinking about artificial intelligence? Beth Ann Kaminkow, VML Global Chief Commerce Officer, joins EMARKETER to identify three areas retailers should consider integrating generative AI into their strategies, including enhancing customer experience, creating distinct shopping experiences, and making recommendations. Learn more: https://lnkd.in/ejta4ytY #VMLCommerce #CreativeCommerce #Retailers #ArtificialIntelligence #GenAI #GenerativeAI
Where retailers should use genAI: customer service, experiences, and recommendations
emarketer.com
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“The truth is that retail media has been around since, like the dawn of retail,” Gemma Spence, our Chief Digital Commerce Officer EMEA, joins Digiday to discuss how companies seem determined to make everything a retail media network. More here: https://bit.ly/3Y3hTTa #WeAreVML
Companies seem determined to make everything a retail media network. How did we get here?
digiday.com