Because

We’re so excited to welcome our new Merchant Success Manager Alicia Uhl, MBA to the team! She brings an extensive background in Shopify and digital marketing to the table and even ran her own food and bev brand so she’s been in your shoes ✨ Because customers, get ready- you’re going to love her! 💖

🚀 Boost your email signups and get cleaner insights into what messaging works! Why show opt-in messaging to everyone when you already know who’s signed up? Because 🌈 allows you to create personalized messaging for a welcome signup to non-subscribers only. 🎯 🌟 Just use your Klaviyo data to create rules (with our dynamic rules engine) to exclude current subscribers and show email +SMS signup messages only to new users.

Did you know Hello Kitty is a girl, not a cat? 🙀 I was mind blown too. Sanrio has the same problems as you do when it comes to managing their Shopify store. Not enough developer time but lots of messaging that needs to be updated across the site. That's why their Director of Ecommerce was so excited about Because. It finally gave him and his team a Canva-like editor experience to add a message anywhere on their site without tapping a developer 🎨 Like for example, calling out online exclusives and giving visitors a reason to convert online rather than waiting to shop in person. 📈 #nocode #nocodeapp #canva #shopifyapp #editor #shopifywebsite #websitedesign #shopify

Here's what I thought was most interesting from Shopify's new Summer 2024 Editions release 😎👇 🌍 Shopify Markets: Now you can more easily expand across B2B, retail, and regions, and tailor the customer experience for each, with the new Markets. Love to see a better solution here as it's been such a pain to manage separate disconnected Shopify stores for multiple markets. Because merchants have been using our geolocation targeting to show different messaging to different audiences - excited to see how the personalization opportunities evolve here with markets all in one place. ↔ Split Shipping: Show customers when an order will be split into multiple shipments. They can choose the lowest price, the fastest delivery, or custom shipping options. I personally love this option - it feels much more like shopping on Amazon and really having the power over your deliveries.📦 Sometimes I let Amazon deliver later because I don't need an item in my order urgently and want to save on environmental costs (other times I overnight a pair of boots to go on a ski trip 😂 ) Excited to see Shopify stores able to adopt some of this same "amazon firepower."" 📫 Shop Pay customers can now save a default address to breeze through checkout. Same comment as above - we all want all our shopping to be as easy as Amazon - these small improvements make a big difference in conversion. 👩🎨 The Hydrogen Visual Editor, powered by Utopia, lets your full team design, merchandise, and build with a shared store view. I still hear a lot of challenges around building and managing headless stores. I'm super curious to hear how this one plays out with an easier to use editor experience. 🖼 AI Image Editing - As a follow up to their earlier Editions release on image editing, they're now making it possible to do AI image editing all throughout the store editor and the email editor. Curious to see how Because merchants use these to personalize and test different images across their site and measure what converts best ✨ 🗨 AI Generated Customer Responses - Their new AI functionality will use your store data to write suggested responses to customers chatting in on your Shopify site. This one's super cool - curious to see how accurate/effective this actually is but it's a cool concept. You can watch videos on the full update here ➡ https://lnkd.in/eHiH5bXW #shopifyeditions #ecommerce #shopifyapp #abtesting #personalization #cro #techstartup #shopify

❗️Turn off your Shopify badges❗️ Let’s be honest, Shopify badges suck. Limited customization, the same messages for every visitor, no real data to prove effectiveness 🫥 Because🌈 gives you more powerful badges to supercharge your CRO 🚀 🎯 Replace your basic theme badges with personalized, fully customizable, schedulable, automatable, and A/B testable badges THAT CONVERT. ✅ From low stock, to best seller, to trending, new, on sale, or anything else you can dream up. 📈 And best yet, DATA to let you know what’s working and how. Try it out with a 14-Day Free trial 👉 trybecause.com

We love our team at Because ❤️

Trying to increase AOV this weekend for Father's Day? Try using a stepper to tell your site visitors how close they are to unlocking a discount or GWP. Even better if you can connect it to what's already in cart and offer a strategic cross-sell 😉 Like a discount on shirts if they're already buying pants 🤓 AB test results below from Bee Inspired who ran this campaign recently. Looks like the "stepper" messaging worked much better than generic messaging about the promotion. 🔥 #conversionrateoptimization #cro #abtesting #shopifyapp #shopifystore #ecommercemarketing

Are you truly making the most of the valuable customer data you’re collecting?

We love to see our customers’ businesses grow! 🌱🌈 TB12 Join over 1,100 merchants who have used Because to increase conversion through dynamic personalization. See how Because can help your Shopify business thrive 👉 trybecause.com

Why are you treating your subscription customers the same as every other site visitor on site? This is one of my favorite use cases merchants use Because for. If you're using a subscription platform like Skio, you can personalize your website based on whether your visitor is or is not a subscriber. If they're not a subscriber, show them the benefits to subscribing on PDP. If they are, show them the benefits of sticking around (like the free gift they'll get next month). 1 week, $7,700 increase! 💰🤯 What other ways could you personalize to subscribers versus non subscribers? 😎 👇 Joseph Hollinshead love this campaign you created! 😍