Webinars are boring. 𝐻𝑜𝑡 𝑡𝑎𝑘𝑒𝑠 𝑎𝑟𝑒 𝑛𝑜𝑡. 😈 Who better to deep-dive 🏊♂️ into our 𝟐𝟎𝟐𝟒 𝐁𝟐𝐁 𝐁𝐮𝐲𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭 data than the #B2B thought leaders featured in it? Their expertise will provide 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 #𝐆𝐓𝐌 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦𝐬 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭 to evolving buying behaviors and win. Join us for any of our upcoming #LinkedIn live sessions, linked in the comments below! #MarketingHotTake #HotTakes #B2BBuying #DisconnectReport
TrustRadius
Information Services
Austin, TX 11,198 followers
Software reviews you can trust. #TruthSells
About us
TrustRadius delivers the most credible technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
- Website
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http://www.trustradius.com
External link for TrustRadius
- Industry
- Information Services
- Company size
- 51-200 employees
- Headquarters
- Austin, TX
- Type
- Privately Held
- Founded
- 2012
Locations
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Primary
7300 Ranch Road 2222
Building III Suite
Austin, TX 78730, US
Employees at TrustRadius
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Vinay Bhagat
Founder & CEO, TrustRadius
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Thomas Ball
Co-Founder & Managing Director @ Next Coast Ventures
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Scott Miller
Venture Partner at Next Coast Ventures | Company Builder | B2B SaaS | Marketplaces | Information Services
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Kate Seale
Customer Success Leader | Problem Solver | Relationship Builder
Updates
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#ShoutOutSunday to Apollo.io! 🎉 Apollo is a sales intelligence platform that helps users 🤝 engage with prospects. With an 8.3 out of 10 trScore, users love the contact search functionality, accurate information, and detailed profiles about contacts and companies. 👀 Check out their reviews: https://bit.ly/3LvhYYf #SalesIntelligence
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👉 B2B technology buyers want to make sure the product they’re purchasing will meet their needs. Having the ability to ⚖️ compare products side-by-side is a major timesaver—and something many buyers do on TrustRadius. Getting your 🧑💻 product profile up and running on TrustRadius will help your buyers make confident purchase decisions. ✅ Claim your free profile today: https://bit.ly/3zxbiq8 #YearOfTheBrandCrisis #FreeProfile #UserReviews #CustomerVoice
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Who's excited for 🥊 Building Brand Champions—our third Hot Take Summer Series session? We are! 🎉 You should be too, because you'll learn how to drive new business and build buyer confidence early on by 💪 building up your brand champions. 🎙️ We're going live on Thursday, July 25 at 12 pm ET with Evan Huck, UserEvidence CEO, and Trinity Nguyen, UserGems 💎 VP of Marketing, to get down into the depths of identifying, keeping, and strengthening your brand champions—plus 🗝️ key findings from the 2024 B2B Buying Disconnect Report. 🎫 Here's your free ticket—just click 'Attend' at: https://lnkd.in/gUmwdfrq #YearOfTheBrandCrisis #BrandChampions #CustomerAdvocates #CustomerAdvocacy #B2Btech
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Pavilion's 2024 GTM Awards submission deadline has been EXTENDED. 🎉 📣 This is the final call—get your nominations in before 𝐉𝐮𝐥𝐲 𝟑𝟏.
The submission deadline for the GTM Awards has been extended to July 31, 2024. The GTM Awards celebrate every aspect of go-to-market excellence. We’re accepting nominations in the following categories categories: ✨ CEO/Founder of the Year ✨ Startup CEO/Founder of the Year ✨ CMO of the Year ✨ Startup CMO of the Year ✨ CRO of the Year ✨ Startup CRO of the Year ✨ CCO of the Year ✨ Startup CCO of the Year ✨ Rev Ops Leader of the Year ✨ Fractional/Advisor of the Year Don’t miss this chance to celebrate your achievements or nominate those exceptional professionals, teams, or companies you believe deserve recognition. Visit thegtmawards.com to submit your nominations today!
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Knowing who's 📝 answering survey questions is important—so is understanding who you're selling to, which is why this chart ⤵️ is so powerful. For our 2024 B2B Buying Disconnect Report, we asked the 2,164 🧑💻 technology buyers surveyed which generation they belong to. It turns out, 57% were Gen X, meaning over half of purchase decisions are coming from them. ➡️ Millennials are playing a big role as well at 30%. Find out what information these buyers are 👀 looking for when researching new tech solutions for their companies in our report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #TechBuyers #B2BTech #GenX #Millennials
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🫶 Tech Cares Awards nominations are STILL open (until July 22)! You only have a ⌛ few days left, so go submit those nominations today. We want to celebrate the companies out there who are making an impact in any of the following: 🌍 Environmental Sustainability 🙋♂️ Volunteerism 🫶 Diversity, Equity, and Inclusion programs (DEI) 💰 Generous Donations 🏙️ Community Impact 🤩 Employee Well-Being and Development 🦸♀️ Support for Women in Tech 🧑💻 Support for in-office and remote employees Learn more: https://bit.ly/3W634Oj #TechCares #B2Btech #EnvironmentalSustainability #Volunteerism #DiversityEquityInclusion #DEI #Donations #Community #EmployeeWellBeing #WomenInTech #RemoteWorkers
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Once 🧑💻 B2B tech buyers find a review site they can trust, what are they looking for? The three most important factors are: 🔹 Review content (19%) 🔹 Self-serve info like demos and pricing (19%) 🔹 Product's score(s) for specific features or attributes (16%) If you're only looking at enterprise buyers, scores are even more important: 🔹 Product's score(s) for specific features or attributes (22%) 🔹 The product's overall score (17%) 🔹 Review content (15%) Scores for attributes like customer support, for example, are likely important for enterprise buyers, as nobody wants to make a five- or six-figure purchase decision only to find they can’t get help when they need it. 👀 Joe Kevens, Founder of B2B SaaS Reviews, shares his 💡 Trusted Insight about ratings and reviews in the graphic below. Strong scores and authentic, high-quality reviews from relatable peers—Joe knows what he's talking about! 👏 Check out the report to see more interesting findings and great insights from industry experts like Joe: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #Reviews #ProductScores #Ratings
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👀 Here's a really important B2B tech buyer-vendor disconnect for you... According to our B2B Buying Disconnect report, when ⚖️ comparing the top five vendor marketing tactics versus the top five resources buyers consulted, we only have one overlapping resource. 💻 Vendor or product website. Sales reps were next in line as a common resource, but in 6️⃣ sixth place; whereas the rest of vendor tactics were further down the line for buyers. Find out how you can 🧵 cinch up that disconnect and others in our report: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #B2Btech #TechBuyer #B2BMarketing
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Our next 🌞 Hot Take Summer Series session, Building Brand Champions, is coming up next week! Jumping into the importance of 🤩 brand champions for your product and key findings from our 2024 B2B Buying Disconnect report, will be Evan Huck, Founder and CEO of UserEvidence, and Trinity Nguyen, VP of Marketing at UserGems 💎. They'll cover: 📜 Overview of the 2024 B2B Buying Disconnect Report: The Year of the Brand Crisis 📊 The role of ROI data in building buyer confidence 🧑💻 The importance of prior experience with a product 🤝 Recruiting and keeping brand champions Join us Thursday, July 25, 12 pm ET. Bring your 🍨 and grab your seat: https://lnkd.in/gUmwdfrq #CustomerAdvocates #LinkedInLive #BrandChampions #YearOfTheBrandCrisis #BuyerConfidence
Building Brand Champions | LinkedIn
linkedin.com