Trivium Group

PPC is a game. The strategy to win starts with choosing the right keywords. To win at this, leverage data to your advantage. The bulk of sales stems from 10-15 root keywords. We use Helium 10's keyword research and analytics features to investigate and monitor the most relevant keywords. By extracting real data from Amazon, Helium 10 gives you the keywords you should focus on to boost your products' visibility and drive sales. Here’s how to conduct keyword research using Helium 10:  MAGNET → Identify the primary keyword pertinent to your product → Use the top, product-relevant keyword as a customer search term on Amazon to discover your main competitors SEARCH – Keywords  RESULT – Associated Keywords + Data XRAY → Look for a list of the top-performing competitors, based on revenue, for that keyword → Identify the top 10 competitors to analyze them in Cerebro SEARCH – Keyword  RESULT – Competitor products CEREBRO → Conduct a reverse ASIN lookup of your top 10 competitors from XRAY → Employ advanced filters to set a minimum of 5-9 ranking competitors and a maximum competitor ranking average of 30 → Refine relevant keywords based on competitors' rankings to obtain a curated list of valuable keywords to target for organic rank SEARCH – Product  RESULT – Keyword data from Magnet KEYWORD TRACKER → Monitor organic rank and sponsored position of target keywords → Examine trendlines → Improvements in organic rank suggest keywords are the optimal match for top-of-page visibility without ad spend INPUT – Product and buyer-relevant keywords  RESULT – Ranking data Master keyword research and run a focused PPC strategy to outperform your competition. It’s about working smarter. Not harder. 💪

Amazon added an icon to its mobile app toolbar. This gives shoppers easy access to their TikTok-style video feed. User-generated videos are the new product discovery tool. To boost your product sales: ➤ Collaborate with content creators ➤ Develop engaging, scrollable video content ➤ Showcase your products in creative, conversion-driving ways This is about being where your customers are. TikTok has already proven that short, creative videos capture and keep attention. Expect shoppers to spend more time on Amazon, scrolling through these engaging product videos. It's a new opportunity to grab shopper's attention and drive sales. Act now. Be the content they can't scroll past. Need help with this for your brand? Reach out. #AmazonSeller #ContentMarketing #BrandGrowth

How I'm using Amazon Budget Rules for Prime Day this year ✍️

Are you making these 5 costly Amazon PPC mistakes? 1. Not monitoring campaigns closely enough 2. Failing to add negative keywords immediately 3. Misinterpreting outlier keywords 4. Neglecting to maintain high seller performance 5. Ignoring the importance of split testing images These mistakes can be deadly to your Amazon business in 2024... …but they can be avoided. Mina recently discussed these issues and how to avoid them in depth. Check out the video 👇 https://lnkd.in/gaz7ik-c He gives step-by-step guidance on addressing these deadly mistakes and improving your campaign performance. #AmazonPPC #AmazonAds #AmazonFBA

Having an optimized Main image on Amazon is crucial to stand out and get people to click on your product. ✍️ Check out Mina's YT videos to learn more about optimizing your listing on Amazon, link in bio! If you want a copy of our Amazon Prime Day checklist, comment "Prime Day" and we'll send you one!

Who's ready for Prime Day next week? 🙋 We hope everyone is well prepared! We have a feeling we’re gonna break records! 📈💥 Make sure you've crossed your t's and dotted your i's. Here's a quick refresher video on preparation strategies for Amazon FBA sellers. 👇👇 Rest up this weekend. Come Tuesday it’s GO TIME! 🚀💪 #amazonprime #primeday #amazonsellers #ecommerce

We created a checklist of everything you must do to prepare for Amazon Prime Day, comment "Prime Day" for your copy! Watch the full video on Mina's YT channel to learn more about preparing for Amazon Prime Day this year 🔥 Link in bio

Running multiple Amazon ad types sounds like a good idea. But there's a catch… To maximize reach you might think it’s smart to run: ⤷ Sponsored Products  ⤷ Sponsored Brands  ⤷ Sponsored Display  ⤷ And Video Ads But without carefully monitoring, you'll likely waste money. Multiple ad types increase exposure. But it may not boost profits. The problem is shoppers click on several ad types. Which means you pay multiple times for one potential customer. The key metric to watch: Cost per session Check this: 1️⃣ Increased ad spend but no increase in sessions? 2️⃣ More clicks but no more sessions? This tells you you're paying for repeat clicks from the same shoppers. Best practice: 1️⃣ Start with Sponsored Products 2️⃣ Test Sponsored Brands and Display carefully Remember: Your goal is more unique sessions, not just more clicks. #amazonppc #amazonads #amazonadvertising #advertisingonamazon

Are you ready for Amazon Prime Day? 🔥 This video on Mina's YT channel will help you prepare for Prime Day as it covers his exact strategies not only during Prime Day but also what to do before and after Prime Day. Link in bio

The harsh truth is You’re not doing enough to grow Most brands hyperfocus on Amazon PPC They jump from agency to agency From manual to “AI” software But they never look in the mirror And they never confront themselves They are NOT doing what it takes They’re NOT improving the product with every batch (or every few batches) They’re NOT optimizing creatives to sell the product better They’re NOT getting reviews, but rather hoping they just come They’re NOT optimizing for SEO They’re NOT leaving no stone unturned And they wonder why they’re not growing They look to throw the blame They blame their budget, the agency, Amazon No. You just don’t want it bad enough If you did - you’ll figure it out or die trying If you have trouble growing, DM me your product I’ll tell you exactly what to do And let’s see if you have what it takes