“You’ve got to find those moments of value to help engage users.” —Paul Bannister on the intersection of privacy and value in digital advertising. Learn more about the future of targeting in our blog post below. 👇 https://hubs.li/Q02GPtXv0 #adtech #firstpartydata #cookielesstargeting #programmaticadvertising #nativeadvertising
TripleLift
Advertising Services
New York, New York 55,372 followers
TripleLift is a digital advertising platform at the intersection of creative and media.
About us
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
- Website
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http://www.triplelift.com
External link for TripleLift
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- native advertising, in-feed advertising, programmatic advertising, OTT, connected TV, and advertising technology
Locations
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Primary
53 23rd Street
12th Floor
New York, New York 10010, US
Employees at TripleLift
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Peter Bordes
CEO Collective Audience NASDAQ: CAUD, Founder, Board Member, Investor, managing partner Trajectory Ventures & Trajectory Capital
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Ryan Z.
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Emera Trujillo
Product Leader | Product & Partnership Strategy | Coach & Mentor
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David Beisel
Co-Founder & Partner at NextView Ventures
Updates
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We're proud to be mentioned on this list of ad tech companies driving the industry's fastest-growing segment. 🛒 📱 https://lnkd.in/gAZw6pst #retailmedia #offsiteadvertising #adtech #nativeadvertising #programmaticadvertising #digitalmarketing
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"You can't mistake reach for resonance and relevance." Learn more about Bonin Bough's perspective on DE&I commitments in digital advertising in the video below. Looking for more expert insights? Our latest blog post explores how these commitments are defined and what challenges advertisers and publishers face as the industry strives to create a more equitable digital landscape. https://hubs.li/Q02GCXFL0 #dei #adtech #cannes #economicinclusion #adspend #digitaladvertising #programmaticadvertising
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When it comes to the intersection of Retail Media and CTV, Annie Vines says creative innovation is vital for business outcomes. Get more expert insights in the Beet.TV video below. ⬇ #retailmedia #ctv #adtech #digitalmarketing #programmaticadvertising
The intersection of commerce media and connected television is poised for innovation and growth, says Annie Vines, senior director of business development at TripleLift, in this interview with Alan Wolk at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/dvXQR-EE) and much more! #adtech #ctvadvertising #commercemedia #retailmedianetworks Robert Andrews Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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We're passionate about contributing to a more equitable internet. This year in Cannes, we hosted an insightful panel exploring the current state of DE&I investment in digital media with some of the brightest minds in the industry. Check out this article in The Drum to learn more about the panel, findings from the global research report that inspired it, and the steps we're taking to help improve investment in diverse-owned media. #dei #adtech #digitaladvertising #economicinclusion
🌍 New Insights from TripleLift at Cannes Lions 🌍 TripleLift's latest global report on DE&I in digital advertising was unveiled at the Cannes Lions International Festival of Creativity, sparking an engaging panel discussion on its findings and industry implications. Read more here 👉: https://lnkd.in/eT33ZnP6
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Together with Adelaide, we helped this global beauty brand increase awareness and traffic via curated deals and attention-optimized placements. Check out some highlights below ⬇️ 💻 -64%Cost per Landing Page Visit 🏬 -21% Cost per Store Visit 👀 32.8 Adelaide Attention Score https://hubs.li/Q02G1Drv0 #beauty #nativeadvertising #programmaticadvertising #adtech
TripleLift & Adelaide Partner to Drive Attention for Beauty Brand
resources.triplelift.com
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Third-party cookies aren’t the present or the future of addressability. Learn more from Ash G. about how Expedia Group leverages contextual solutions to reach their target audiences. For more insights from A New Signal For Success, read our recap blog here ➡️ https://hubs.li/Q02FTVFg0 #adtech #firstpartydata #cookielesstargeting #programmaticadvertising #nativeadvertising
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In Cannes, TripleLift chief product officer Andrew Eifler sat down with The Drum to discuss AI, targeting, Retail Media, and more. Here are a few insights from the discussion. 🧠 AI is already being used to automate manual workflows, but new digital advertising use cases for this technology will come in the form of creative enhancements and cookie-less targeting. 🍪 When it comes to cookie deprecation, we're done predicting. Half of the web is already not addressable, and more and more people are getting on board with first-party data. 🛒 Retail Media is a hot topic, and experimentation is on the rise, but what we know for sure is that ROAS requires effective targeting and a great ad experience. https://lnkd.in/gkt-KDVz #adtech #nativeadvertising #programmaticadvertising #AI #targeting #firstpartydata #addressability #canneslions
The Drum Show: TripleLift and Criteo on adtech, AI and targeting
thedrum.com
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TripleLift is committed to fostering an inclusive, open web that benefits publishers and communities of all sizes. By prioritizing a healthy mix of high-quality, diverse content, we can ensure a thriving and equitable advertising ecosystem that works for everyone. Read our latest blog post to learn more. https://hubs.li/Q02F78xj0 #adtech #digitaladvertising #advertisers #publishers
The Tenants of a Thriving and Equitable Advertising Ecosystem - TripleLift
https://triplelift.com
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Everyone has a take on cookie deprecation, but everyone agrees that it's better to be prepared. LiveRamp's Jenny Harvey, Kepler's Marion S., Expedia Group's Ash G., and Raptive's Paul Bannister share their thoughts on how and why advertisers and publishers should prepare a new signal for success. You can hear more about their perspectives in our latest blog post recapping A New Signal For Success, the official launch event of TripleLift Audiences. https://hubs.li/Q02F2__10 #firstpartydata #adtech #programmaticadvertising #cookies #thirdpartydata