Tripadvisor

The Empire State Building was lit up in Tripadvisor colors this week to celebrate the monument's being named the #1 Attraction in the World. The Empire State Building is the first U.S.-based attraction to score the top honor in Tripadvisor's Travelers' Choice Award Top Attractions. Congrats to all of this year's Travelers’ Choice Awards Best of the Best Things to Do winners -- what an amazing assortment of experiences to get out and engage with the world, which I plan to do this summer. If you plan to do the same check out the full list of 2024 winners here: https://tripadv.sr/4bjKzKK

Congrats to all the winners of the Tripadvisor Travelers’ Choice Awards Best of the Best Things to Do for 2024. I’m especially excited to celebrate the Empire State Building for securing the top spot on the list. Experiences can make the difference between a good vacation and a great one and I’m proud to recognize these winners for inspiring and delighting visitors from around the world.  

Presenting the Travelers’ Choice Awards Best of the Best Things to Do for 2024. https://tripadv.sr/4bjKzKK Congrats to the winners, and a shoutout to travelers who shared a review—your recs and opinions have made all the difference.

Tripadvisor has over one billion reviews and opinions for whatever trip you’re planning. After a long hiatus, I’m excited to share that Tripadvisor has launched our newest brand campaign in the US, reinforcing the importance and uniqueness of our community. This is a monumental step in our engagement-led strategy and an exciting chapter for the brand! "Whatever trip you’re planning, we’ve been there."

Introducing ‘Brands We Travel With’, Tripadvisor’s first-ever annual report on how travelers consider brands. Explore insights and brand rankings in our sleek new site: https://lnkd.in/g9jykwEZ The insights are impressive: at least 84% of global travelers engage with non-travel brands throughout their journey. Whether it’s splurging on clothes before a big vacation or indulging in your favorite snacks during a roadtrip, travelers make all kinds of brand decisions every step of the way. With Tripadvisor, your brand has the power to connect with this highly-engaged audience when and where it matters most. Brands, marketing leads, change makers: It’s time to unlock new opportunities. Find out what travelers value most, how your brand fits in their journey, and how you can influence them at the perfect moment.

We’re celebrating Pride this month and all year long 🏳️🌈 by supporting our LGBTQ+ employees and travelers around the world. Check out our latest guide to LGBTQ+ travel with recs, itineraries, and stories from the community. https://tripadv.sr/3R9YyLQ

We love a mid-week pick-me-up. We’re proud to share that our in-house agency, Wanderlab, have won Best Brand Publication at Digiday’s Content Marketing Awards for our work in partnership with Constellation Brands and Corona Extra. Our research showed Americans struggle to take vacations, with 49% not using PTO and 30% working on holidays. We partnered with Corona to inspire travelers to use their PTO, saying ‘Summer is Calling,’ to revive 'La Vida Más Fina.' The team leveraged a Tripadvisor-led study, custom content, interactive elements, and a first-of-its-kind sponsorship of our flagship Travelers’ Choice Best of the Best Beaches 2024 awards, and our first-ever Sustainable Beaches category, to lift Corona brand favorability 7% and a 5% awareness lift, putting Corona top-of-mind as travelers browsed top-tier beach destinations, and associated the brand with responsible travel. Read all about it here, and congratulations to the teams at Tripadvisor Group and Constellation Brands that worked tirelessly to bring this program to life. https://lnkd.in/eqv57k5Q

The Wanderer Abu Dhabi has won the 🏆 Brand Film Award as the Best Branded Programme 2024! 🏆 Produced by our in-house studio, Wanderlab, in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) The Wanderer invites travelers to create travel guides inspired by Tripadvisor reviews and encounters with locals. We’re thrilled that The Wanderer and team have been recognized for this amazing program and all of the hard work and creativity that went into its production. Congratulations to everyone involved! Get a taste of The Wanderer below and see the whole series, available on Prime Video, here: https://tripadv.sr/3UCzU8I

For most travelers, planning a big trip (and booking a hotel to go with it) involves careful research—it’s not typically done on a whim. Reaching travelers at that right moment was important to Atlantis, The Palm—which is why updating their listing using Business Advantage was integral to their success. “When we first made the decision to purchase Business Advantage, the marketing team presented the project to the revenue and sales team, explaining the impact of Tripadvisor on the customer journey,” says Maria Garcia, Atlantis, The Palm’s marketing manager. “We all agreed that it was an important partnership to have.”
 Learn more about Business Advantage and how Atlantis, The Palm engaged more travelers in the planning phase—and get more bookings: https://tripadv.sr/3y0l6Ij

"To give you an idea of just how much scale, we calculated that we’d need to send hundreds of millions of heavily personalized emails, all within a period of hours, while the message is still timely. This happens every day, all year long." Principle Software Engineer Maciek Klimkowski dives into the first of a three-part blog series covering the challenges of implementing personalized notifications at a "Tripadvisor-scale" to help travelers make the most of their trips, from relevant local events to tips on nearby places to dine.