OpenBrand is expanding market measurement within the Durable Goods industry — helping more businesses know why and win share through unmatched intelligence. Follow the OpenBrand page to be the first to hear about the latest news and all the data insights you're used to seeing on the TraQline page. https://hubs.ly/Q02GqZ_10 #openbrand #traqline #durableiq #marketresearch #markettrends #marketshare #businessintelligence #business #data #dataanalytics #hpos #skumetrix #b2b
About us
For over 20 years, TraQline was the most trusted source for market share and consumer behavior data for Durable Goods. Now part of OpenBrand, the company has expanded the offering to deliver a real-time market intelligence platform for brands to leverage data and AI-driven insights. These insights help home improvement businesses determine not only what is happening — but why. Using a combination of time-tested processes and next-generation technologies, OpenBrand’s product suite empowers manufacturers, resellers, retailers, and other durables organizations to improve and optimize strategic business practices through comprehensive market intelligence. Follow OpenBrand at https://www.linkedin.com/company/open-brand
- Website
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http://www.traqline.com
External link for TraQline
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Louisville, KY
- Type
- Privately Held
- Founded
- 1995
- Specialties
- Analytical Insight, Market Share Tracking, Consumer Behavior, New Product Development, Brand Positioning, Imagery, Equity, Economic Analysis, Consumer Durables, Market Trends, and POS Data
Locations
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Primary
Get directions
10002 Shelbyville Road
Suite 201
Louisville, KY 40223, US
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Get directions
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Get directions
Satellite location
Bentonville, AR 72716, US
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Get directions
Satellite location
Mooresville, NC, US
Employees at TraQline
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Brennan Callahan
Director - National Accounts at The Stevenson Company
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Eric Voyer
Market Share Performance and Consumer Behavior Expert | Durables Digest Podcast Host | Respected Leader
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Monica Greer
Author: 2nd edition of Electricity Cost Modeling Calculations at Elsevier
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Charlie Harris
Partner, CTO, Developer
Updates
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➡ Follow our new account — OpenBrand — to continue to get the latest insights from the most comprehensive market measurement and 4Ps data provider.
Despite a decrease in advertising within retail circulars for #refrigerators during Independence Day 2024, manufacturers implemented more aggressive pricing strategies yielding a 7 percentage point increase. OpenBrand’s merchant panel can help you better understand your market measurement needs and determine which brands and retailers came out on top. 📞Contact us today to learn more! ✉️ https://hubs.li/Q02Hj4sQ0 #advertisments #refrigerator #fridge #majorappliances #openbrand #b2b #sales #marketresearch #analytics #bigdata #consumerresearch #applianceindustry
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TraQline reposted this
Amazon's 10th Prime Day Event ended yesterday! While Prime shopping is still lingering on everyone's mind, let's look at a quick data insight from OpenBrand Durable IQ. Looking back over the past 10 years, Amazon Prime memberships saw significant YOY growth, more than doubling since 2015. For more market trends on Amazon and other retailers, DM us to get started with OpenBrand. #amazonprime #primedeals #primeday2024 #retail #marketshare #markettrends #b2b
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Follow the OpenBrand LinkedIn page for the industry insights you're used to seeing here!
Get the latest SKU-level insights with OpenBrand Hybrid POS for major appliances & outdoor power equipment — including bottom mount refrigerators. Connect with us today to schedule a free 30-minute demo! https://lnkd.in/eNTpX7nU #hybridpos #hpos #majorappliances #fridge #refrigerators #b2b #marketshare #markettrends #businessintelligence #marketresearch #openbrand Hisense Group Whirlpool Corporation LG Electronics
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🚨TraQline has moved on LinkedIn!🚨 Follow our new page, OpenBrand, to get the latest consumer durables insights and snippets. https://lnkd.in/eSTzJjW6 #marketshare #marketresearch #markettrends #traqline #hpos #durableiq #skumetrix #b2b #businessintelligence #businessdata #durablesdigest
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TraQline is now OpenBrand! Get the latest data insights and snippets that you're used to seeing here, now on the OpenBrand page.
OpenBrand is bringing together data sources and building new tech to deliver better solutions for our customers. Hear more about our recent acquisition of TraQline in our official podcast, Durables Digest. 📺Listen or watch the full episode: YouTube https://hubs.ly/Q02G37SS0 Apple: https://hubs.ly/Q02FZ3VM0 Spotify: https://hubs.ly/Q02FZ5XV0 📰 Read the press release: https://hubs.ly/Q02FYJBb0 #podcast #marketshare #marketresearch #markettrends #b2b #analytics #marketdata #durableiq #durablesdigest #durables #businessanalytics #businessgrowth #businessnews #analytics #acquisitions
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Follow our new CEO, Greg Munves, and the OpenBrand account to learn more about the data intelligence OpenBrand is delivering to the market.
The way consumers find and learn about products is rapidly evolving, with social media and alternative platforms taking center stage. Consumers are increasingly discovering, exploring, and purchasing products through these dynamic channels. The shift to digital everything is opening up unprecedented opportunities for your brand across a myriad of media channels and formats, making it both challenging and crucial to understand and influence these trends to your advantage. At OpenBrand, our AI-driven PanelBot technology enables us to capture and analyze global multichannel media data, including user-generated content across social media platforms, eCommerce sites, podcasts, TV, forums, and more. This comprehensive approach ensures your brand stays ahead and wins in this fast-paced environment, effectively reaching and engaging with your target audience where they are most active and at the moment of opportunity.
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TraQline reposted this
The way consumers find and learn about products is rapidly evolving, with social media and alternative platforms taking center stage. Consumers are increasingly discovering, exploring, and purchasing products through these dynamic channels. The shift to digital everything is opening up unprecedented opportunities for your brand across a myriad of media channels and formats, making it both challenging and crucial to understand and influence these trends to your advantage. At OpenBrand, our AI-driven PanelBot technology enables us to capture and analyze global multichannel media data, including user-generated content across social media platforms, eCommerce sites, podcasts, TV, forums, and more. This comprehensive approach ensures your brand stays ahead and wins in this fast-paced environment, effectively reaching and engaging with your target audience where they are most active and at the moment of opportunity.
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TraQline reposted this
In May of 2019 I blindly reached out to Gary Peterson from the floor of the National Hardware Show to tell him about the synergies I believed existed between gap intelligence and TraQline and to express my opinion that these two companies would be a dynamite consumer intelligence platform "when" combined. It took a little longer than I expected... Thanks to Ryan Milligan, Greg Munves, Kristopher Kubicki-Deep.ad and the team at ParkerGale Capital for bringing these amazing businesses together, and congrats to Dave Stevenson, Evan Barrington, Steve Woeste, Gary Peterson, and Chris Barnes for their vision, focus, leadership, and unwavering commitment to their clients, team members, and communities!
Big news today! OpenBrand has acquired TraQline. With this acquisition, we firmly cement our position as the leading market intelligence firm in the consumer durables space. This combination broadens the analytical use cases for our customers so they can know why they are experiencing share shifts, win more market share, and measure it all. This is just the beginning and I’m really excited to start digging into the products and services to up the ante on the analytical insights OpenBrand delivers to customers. Lots more to come…
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Did you watch our newest episode of Durables Digest? In this clip, CEO Greg Munves of OpenBrand talks about the recent acquisition of TraQline and how both teams will work together to provide easy to digest insights to the consumer durables space. Watch the full episode: https://hubs.ly/Q02G37SS0 Read the press release: https://hubs.ly/Q02G3vn40 #durablesdigest #podcast #marketshare #marketresearch #markettrends #consumerdurables #acquisition