Traction Advisory

Gender Fair is proud to have worked with United Nations Population Fund (UNFPA) and Accenture along with Philips, L'Oréal, ODI, Leitner Center for International Law and Justice, Global Reporting Initiative (GRI), United Nations Global Compact, United Nations Foundation, Global Fairness Initiative and Responsible Business Alliance on developing a groundbreaking scorecard of indicators and metrics for companies to track progress and build accountability on key social issues in the workplace including maternity leave, fertility treatments and sexual harassment protocols. Gender Fair is a member of UNFPA's Coalition for Reproductive Justice in Business which launched at World Economic Forum in January 2023. See the full policy paper to access the indicators and tools here: https://unf.pa/asp Link to press release in comments below. 

Do you struggle to find time for networking? But, know you need to do more of it? Awhile back, I read a NYT article about lowering the barrier to entry for staying connected with long distant friends with an 8 minute phone call...and a lightbulb went off. Turns out, 8 minutes are *also* the perfect sweet spot for efficient and powerful first impressions. The bonus: it avoids creating the back to back zoom fatigue that virtual networking can often produce. Here's how it goes: 👋 - 2 min for intros 📝 - 4 mins of conversation with a prompt like: "What are you excited for me to know about you?"; be sure to get a TL;DR 1-liner as the takeaway ❓ - 2 mins for close, leading with the question "How can I best serve and support you these days?" Given the agreed-to short format, I've found people are surprisingly open, curious and honest in these conversations. So now, when my schedule feels jam packed - but the business requires staying active in expanding my community - I lean on the 8-minute virtual hello. 📍 *** The most important part *** 📍 Honor the timeline. If the conversation has legs and needs more time, that's great - but, schedule more time. Keep to the initial 8 minute commit; it builds trust with your new connection. Skeptical that it works? Try it...and let me know how it goes! (Thanks to Thrive Global for featuring me in this roundup and, as always, for Dreamers & Doers® for making the opportunity possible. Check out the other leaders' tips and suggestions in the article, linked in comments) 🌟 #Networking #Efficiency #TimeManagement 

Thrilled to be on the Advisory Board of this organization CareSprint, bringing much needed attention & focus to the caregiving ecosystem. As we know, what gets measured, gets managed. CareSprint can help organizations turn their talent 'care' data into a talent advantage. Some fantastic resources below; check them out!

🚨 Launch alert. Our report, ‘The Motherload: The Weight of Limited Postpartum Support’, goes live today. We joined with Motherly® to chat with over 1,000 US moms about their postpartum journeys. Spoiler—the current support systems have more hurdles than helping hands. This needs to change, and it starts here. 💪 Why? Because motherhood isn’t a solo gig—raising the next generation is a huge task, and it’s time the system got with the program. Check the report to see where the systems are holding moms up, and where they're letting them down - and how women can best advocate for themselves to navigate postpartum challenges (we know, you have to do everything around here, mamas). 👀 Ready to lighten The Motherload? Download the report now. 👉 http://spr.ly/6042wdHK4 #elvie #themotherload

Reppin' female founders all.day.long. 💫

Traction Advisory has had the honor of supporting Gender Fair: A Public Benefit Corporation these past several years - and, in particular, helped launch the Coalition for Gender Fair Procurement in partnership with forward-thinking organizations Logitech Zoetis Quinnox and Salesforce. Our goal is to leverage the TRILLIONS spent per year in corporate procurement to create greater gender equity within the supply chain. The group's efforts work alongside supplier diversity (today, only 6% of the corporate spend goes to diverse suppliers) and focuses on igniting action from the non-diverse vendor incumbents. For those looking for a new way to activate your ESG and DEI goals, reach out to learn more. https://lnkd.in/gkmVJsRT https://lnkd.in/g-GYRcg8

These are predictable moments in an organization's lifecycle... - Transitioning from Founder-led sales to a repeatable, scalable sales motion - Realizing (just when you need it most) that Marketing doesn't happen overnight - Having a long list of partners you'd love to collaborate with, but never do Which one are you currently struggling with? Or, if something else, would love to hear it! #startups #growth #growingpains

We're almost in Q2, people! 2024 trends are looking like: ⭐ Fractional talent is here to stay ⭐ "T" shaped leaders are in high demand ⭐ ROI remains the name of the game Traction Advisory has the honor of working with many amazing organizations, and we see first-hand the benefits of fractional leadership come to life. We've helped our client companies… ☑ Stand-up new GTM functions faster ☑ Launch growth experiments otherwise stuck on hold ☑ Finally fix (or launch) that thing called marketing ☑ Collaborate with a wishlist brand they've always wanted to And more... At Traction, we're heads-down alongside you, leveraging 20+ years of GTM operating experience to cut to the growth chase. Don't let Q2 start without a plan for how to address gaps in operationalizing your growth strategies; we can help! DMs are open. #GTMstrategy #growth #partnerships #fractionalsales #fractionalmarketing #fractionalleadership #fCRO #My3Predictionsfor2024   (Thanks, as always, to Erin Halper, CEO of The Upside and The Upside for the quarterly prompt!)

Traction Advisory is now an official member of the N.O. Support Grant Coalition in partnership with Naomi Osaka, Bobbie and a group of fantastic brands and individuals who are helping families impacted by the lack of federal paid leave. As a group, we are providing 120 families across the country with $580 micro-grants. Why $580? Because, if passed, the proposed Family and Medical Insurance Leave Act would guarantee a monthly minimum benefit of $580. So, while we fight to pass this new legislation, we're matching it. Learn more and get involved here: https://lnkd.in/dm8qKHCh Ritual, Lalo, Cerebelly, Willow Innovations, Inc., Solly Baby, Once Upon A Farm, Nanit, Tilt, Babylist, PERKY, Sensiboo, Cocoon, Liquid Form Design, Imagine Early Learning Centers - An Employee Owned Company (ESOP), The Runner's Apothecary and Thimble. #paidleaveforall #paidleave