ThinkAlike Media

ThinkAlike Media founder Zack Gutin with client Shawn Hainsworth of SHP Comics at the Dances with Films Festival screening of TECHNICAL SUPPORT, the short film adaptation of SHP’s comic book ERO-TECH.

We read a book, watch a movie, listen to a song. We follow the story of a character who has a problem or quest. The character isn’t us and the problem isn’t ours, but yet, it feels familiar enough to us that we understand. We see ourselves and our own problems reflecting back at us. We go along for the ride, the story, to see how the solution is reached. Create stories that let your prospects see themselves and their problems so they can go on the journey towards your solution. #storytelling #marketing #B2B #sales #demandgeneration

😎

📝 CASE STUDY 📝 Selling into government entities has a unique set of challenges because of the layers of cyber security and privacy which often hinder cold outreach efforts. That becomes even harder when your target personas work in cyber security and your client is a government IT services firm. Combined, it’s a recipe for spam filters, but by utilizing our GDPR compliant services, our story driven outreach is then better seen by hard to reach prospects (meaning fewer competitors). In this case, the results were an overwhelming six-figure response from federal and state clientele for our client, an 8a diversity owned small business. Rule 1 of good storytelling: make sure your audience is receiving your story. Read the case study here: https://lnkd.in/gTHcHrVj #B2B #storytelling #marketing #IT #sales

To get email marketing wheels to roll, there are three “spokes” and if any one of them is missing, you’ll have a flat tire: 1. Hyper-targeted lead generation. If you’re not strategic in building granular persona criteria, you are never going to understand who you’re telling your story to. 2. Story driven copywriting. Prospects want to be seen, heard and understood. That begins in your outreach. If your lead generation was properly targeted, then you should know enough about your prospects to understand their problems and shape story around them. 3. Great systemization. GDPR/CAN-SPAM compliant deployment ensures that your hyper-targeted prospects can engage with your storytelling. If it’s in their spam folder, they won’t see it, and if they don’t see it, all your good lead generation and writing is invisible. Additionally, utilizing behavioral triggers as opposed to generic drip sequences ensures your prospects not only see your story, but at the most opportune times for them to engage with it. #emailmarketing #storytelling #marketing #B2B

New Olympic Event: A Zoom Meeting followed by A Teams Meeting followed by A Google Meets meeting with NO technical difficulties 💪

📝 CASE STUDY 📝 The islands of Hawaii don’t always have enough Registered and Certified Nurses to fill local medical facilities, so facilities work with recruiters to meet those demands, creating a competitive field of recruiting firms. Our client was one of them, providing travel nurse recruiting services, securing contracts from RNs and CNs from mainland US on short/long term contracts at medical facilities in Hawaii. Our client had 8 such nursing contracts that they needed to sell to a medical facility in Hawaii with the clock ticking on the pre-determined start date. We found a hospital that needed 12 nursing roles filled. 8 would do for now, but they were ready to secure 4 more in advance. Our client was thrilled, if not overwhelmed in fulfilling the additional contracts, and the hospital had their nursing shortage solved. Selling is solving and solving is storytelling. Read the case study here: https://lnkd.in/gfScazd4 #B2B #storytelling #marketing #recruiting #sales

Check out ThinkAlike founder Zack Gutin on the SalesPOP! podcast discussing storytelling in sales/marketing: Maximizing Sales with Intent Data and Storytelling (video) by Zack Gutin - SalesPOP! https://lnkd.in/gX9Qn6qC @salespop #b2b #sales #marketing #Entrepreneur #podcast

📝 CASE STUDY 📝 Do you know what chemical tollblending is? It’s a fun question to ask, the answer is usually “no.” We didn’t know what it was either until we got hired, but now we’ve closed six figures in revenue generating deals that required our chemical tollblending client to expand their factory facility (chemical tollblenders are a resource to manufacturers of chemical products, like soaps and detergents, who need to temporarily expand their production capabilities or test new products). How did we sell a service we knew nothing about? With great storytelling. Read the case study here: https://lnkd.in/gAm_-x3U #B2B #storytelling #marketing #manufacturing #sales

There is no decision maker. There are decision makers. Plural. Even small businesses have “checks and balances,” a CEO with one employee absolutely trusts the opinion of that person. The bigger the business, the more trusted people become involved in decision making. In order to build consensus in your favor, think of each of those trusted people as a character in a story who has a (business) challenge to overcome. Now build stories to compel those decision makers to see their own (business) challenges reflected, allowing them to also discover their solution: your company Selling is solving. Solving is storytelling. #storytelling #marketing #sales #B2B #leadgeneration