The Actionists was born out of the desire to make marketing more actionable to the business. We were founded by Pio Schunker (SVP at Coca-Cola, EVP at Samsung) and Lee Roth (former executive at Coca-Cola, PayPal, Wieden). We bring together former marketing executives, Chief Strategy Officers and Chief Creative Officers to build strategy, innovation and creative foundations that drive the business forward.
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We’ve all vented about different marketing skill sets being not as strong as we had hoped. We want to know, where do you think the biggest skill gap is? If you don’t see it in our poll, please add it in the comments. #MarketingSkills #IndustryTrends #ProfessionalDevelopment #MarketingPolls
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We've been in those visual identity meetings before: I like this one, change the color, make the font more bold. When we build visual identity systems, we ask questions like: Does it deliver on our brand promise? Will it solve the business problems at hand? We know it's not rocket science, but it's a key ingredient to our approach to visual identity. #VisualIdentity #BrandStrategy #StrategicDesign #BusinessSolutions #DesignThinking #BrandIdentity
Conferences. We all know the real reason we attend these industry shindigs is for the free swag and open bars, right? But let's pretend for a moment we're actually there to learn. 🍸📚 So, which of these illustrious gatherings actually manages to smuggle some knowledge into your brain between networking sessions and afterparties? Cast your vote and let's settle this debate once and for all! (Don't worry, we won't tell your boss if you pick option 4) 😉 #MarketingConferences #IndustryInsights #ProfessionalDevelopment #MarketingPolls
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We are sad to see the continuation of the juniorization of advertising. Today’s Ad Age article speaks to the continuation of the industry cutting the people clients need most. If you’re a senior strategist, creative, designer and are looking for a place that values your expertise, we may have a home for you. https://lnkd.in/ga_PTNba
If your brand strategy doesn't build upon your business growth strategy, you're not setting up your business for success. It's one of the reasons why we built The Actionists. Brand strategy that delivers business results. We know, a novel idea. #BrandStrategy #BusinessGrowth #StrategicBranding #BrandBuilding #GrowthStrategy #MarketingStrategy
We've reached 1,000 followers! Thank you to all of our clients, friends and fans for your support. We look forward to providing you thought provoking content and more jokes at Pio's expense. #MarketingConsultancy #DigitalMarketing #MarketingStrategy #BusinessConsulting #SmallBusinessTips #Entrepreneurship #ClientSuccess #MarketingExperts #LinkedInMilestone
Did you know The Actionists works with Fortune 500 companies to grow the skills of their marketers? We've been working with companies on everything from brief writing to how to work with your agency partners. Contact Lee R. Roth or by email lee@theactionists.co to learn more. #MarketingSkills #DigitalMarketingTraining #MarketingEducation #MarketingStrategy #MarketingTips #LearnMarketing #MarketingCareers #MarketingProfessional #MarketingExpertise #UpskillMarketing
In our newest WTF, we discuss how one of the greatest brands of all time Apple is off their game. Have a read and let us know your take. Best, Pio and Lee #AppleMarketing #BrandStrategy #MarketingInnovation #TechBranding #SamsungvsApple #MarketingInsights #BrandEvolution #TechMarketing #DigitalEcosystems #MarketingCritique
Annual Planning can be daunting. Let The Actionists team of former CMO's and CSO's supercharge your businesses growth. Contact Lee R. Roth or email lee@theactionists.co to learn how we can help. #annualplanning #marketing #marketingstrategy
Have you ever thought about what marketing lessons come from a bison? No? That’s why we are here. Have a read and let us know what you think. #MarketingStrategy #BrandResilience #OvercomingChallenges #BisonMindset #LeadershipLessons #CourageousMarketing #TransformingWeaknesses #CrisisManagement #DisruptiveThinking #UnconventionalWisdom