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Have you ever thought about what marketing lessons come from a bison? No? That’s why we are here. Have a read and let us know what you think. #MarketingStrategy #BrandResilience #OvercomingChallenges #BisonMindset #LeadershipLessons #CourageousMarketing #TransformingWeaknesses #CrisisManagement #DisruptiveThinking #UnconventionalWisdom

Act Like a Bison, Not a Cow: Run Into Your Marketing Problems Not Away From Them

Act Like a Bison, Not a Cow: Run Into Your Marketing Problems Not Away From Them

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Excellent! Very early in my career I had lunch with the head of sales for our company. He likely had more years experience in advertising than I was alive at that point. After a conversation about taking risks, he rose from the table, as he prepared to leave he looked me dead in the eyes and said “Tommy, if you’re going to be a bear you damn well better be a Grizzly.” I always think about that.

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