The Vision Council

Barbie has introduced the first Blind Barbie Fashionista doll in partnership with the American Foundation for the Blind! 💗 This doll was developed to authentically represent blind and low vision individuals, featuring and upward and outward eye gaze, sunglasses, and a cane with a marshmallow tip. Her fashion elements are more accessible and her elbow articulation allows for more comfortable cane use. #Barbie

Soak up every last drop of summer with Marcolin and Max Mara Eyewear. 😎 The brand hosted a special luncheon to celebrate the summer season featuring the new SS24 Sun Collection from Max Mara eyewear, defined by timeless elegance and feminine sophistication.

🧐 Our latest research report, Consumer inSights Q2 2024, highlights key consumer trends and differences between consumers of different generations! Highlights include: 🔎 83 percent of respondents use a form of vision correction 👓 Managed vision care benefits are highest among Gen X, while Millennials show increased coverage. 👁️Younger generations prefer corporate over independent eye care locations. 🔗 Learn more and download the full report: https://bit.ly/3SonIa8

With the 2024 Summer Olympics only one more day away, athletes from all across the world will #GearUpShadesOn to participate in the competition of a lifetime. We can't forget the iconic Olympic eyewear looks from the past– particularly Ato Bodon's 2000 Sydney Olympics frames, the iconic 'Oakley Over The Top' sunglasses. 📸: grailvision (IG)

Bausch + Lomb wants to know about your dry eye symptoms. 👁️ Although millions of Americans are experiencing #dryeye symptoms, results from their dry eye survey show that many don’t know much about dry eye, what to do about it, or if their symptoms may be associated with it. Learn more about the work Bausch + Lomb is doing to fight dry eye here: https://bit.ly/4d4hmou

The 2024 Olympics are only days away, and these Oakley athletes are igniting their inner spark with the brand's Sphaera, Bisphaera, and Latch Panel frames in a bright new colorway. Inner Spark is a series of short film clips inspired by the real emotions that athletes face, and the challenges they conquer within, on their journey to the world’s biggest sports stage. Transforming trials into intuition, injuries to instinct, and vulnerabilities into victory, Inner Spark is no-filter. EssilorLuxottica

Join the Vision Council's cyber security webinar series and learn how to protect your business's enterprise data. Led by Nabil Gharbieh, IT Strategy Advisor at Dataprise, LLC., this session will highlight new phishing techniques, dive into ways that hackers can access enterprise networks through employee accounts and devices, and serve as a training for all employees on how to best protect themselves and the company. Learn more and register today here: https://bit.ly/3Lu0xaI

Lacoste eyewear's iconic croc logo completes this look. 🐊 This new unisex style is recognizable by the customized metal core wire, featuring the piqué pattern and inspired by the namesake polo shirt. #LacosteEyewear Marchon Eyewear

July is #DryEyeAwarenessMonth, spotlighting a condition that affects nearly 16 million Americans, according to the National Eye Institute (NEI). 👁️ Symptoms include stinging, burning, red eyes, sensitivity to light, blurry vision, and itchiness. While highly treatable with options ranging from OTC eye drops to prescription medications, untreated dry eye disease can lead to more serious health issues. Initiatives are underway to educate optometrists and the public about this growing concern. Learn more about Dry Eye Disease and ways to stay healthy here: https://bit.ly/4cQHymi

The American Board of Opticianry & National Contact Lens Examiners (ABO & NCLE) and the National Federation of Opticianry Schools are excited to announce the formation of the United Opticians Association (UOA). This groundbreaking international organization unites leaders and organizations in Opticianry, including the Opticians Association of America and the National Federation of Opticianry Schools, to support and advance the profession. Read more about this momentous occasion here: https://bit.ly/3Saxlcv