The Media Trust

Did you get hit by the recent #polyfill malware attack? More than 110K major websites did, including well-known household brands. This brazen attack put the spotlight on a major #cybersecurity blindspot: digital supply chain attacks. As The Media Trust CEO Chris Olson and Malware Team Leader Patrick Ciavolella explain, cyber and #appsec don't treat digital properties like the dynamic, ever-changing entities they actually are—opening the door for the next Polyfill, and the next one after that, and the next one...

Malware's Video Invasion! The malvertisers have been digging into video content recently, redirecting you just off of one click. Join Patrick Ciavolella, Gavin Dunaway and Michael Silk in the final part of our malware awareness series. #tmt #malware

We're seeing a lot of fake tech support and antivirus attacks targeted at Windows users after the #CrowdStrike outage. Here is a sampling of landing pages and seemingly innocuous creative found targeting French consumers over the past few days. #DOLOS

In the wake of the global #CrowdStrike outage, the US Cybersecurity and Infrastructure Security Agency (CISA) is warning consumers and companies that threat actors are targeting Windows users to cause further chaos. Publishers and #adtech should be on the lookout for advertising-based phishing attacks and backdoors with fake tech support and antivirus popups—such as the expansive #Dolos threat. #appsec #infosec #cyber #cybersecurity

"Digital assets modify depending upon consumer behavior. Criminals understand this, #cyber and #AppSec do not." Chris Olson, CEO of The Media Trust.

The Real Threats of AI! Episode 3 of our 4 part video series is here. Join Patrick Ciavolella, Gavin Dunaway, and Michael Silk discussing how bad actors are using AI to propagate their cyber crimes. #tmt #tmttalks #AI

Who didn't love adolescence? Pimples, weird hair growth, funny odors... Well, fortunately, #retailmedia's adolescence is less yucky on a biological front, but it's still kinda awkward with retailers struggling to meet brand demands around scale and measurement. Fortunately, the #retailmediasummit panel with Austin Leonard, SVP Business Development for Epsilon Retail Media, and Cory Schnurr, Head of Marketplace Innovation, and Gavin Dunaway (me!), Marketing Director, of The Media Trust dove into how smarter workflows and adding automation can help retail media operations get past the awkward days—and by that we mean scaling fast and driving more revenue. A key takeaway: automating ad quality assurance and creative screening speeds campaign launches and allows retailers to quickly scale the amount of campaigns they bring on. This is a manual process that should be first on the list when it comes to automation. Beyond that, ad QA tools empower retailers to ensure their nuanced brand policies are being met—yes, it's brand safety for As Leonard mentioned on-stage, bringing automation to the foundation of your retail media program is essential—convoluted, manual processes will be difficult to cut out as you attempt to grow. And the brand benefit? More timely campaigns with faster results and greater flexibility for optimizing. Automating ad QA pays off all around—it's just a part of growing up in digital media... and it doesn't have to be as painful as ACTUAL adolescence. Path to Purchase Institute

When Advertisers (Accidentally) Become Malvertisers! Part 2 of our 4 part series is finally here and we dive a bit into why companies could be spreading malware without knowing it. Join Michael Silk, Gavin Dunaway, and Patrick Ciavolella in today's episode. #tmt #tmttalks

Thrilled to have Josh Szabo on board—ask him anything about how protecting consumers helps your bottom line.

Who didn't love adolescence? Pimples, weird hair growth, funny odors... Well, fortunately, #retailmedia's adolescence is less yucky on a biological level, but it's still kinda awkward with retailers struggling to meet brand demands around scale and measurement. Fortunately, the #retailmediasummit panel with Austin Leonard, SVP Business Development for Epsilon Retail Media, and Cory Schnurr, Head of Marketplace Innovation, and Gavin Dunaway, Marketing Director, of The Media Trust dove into how smarter workflows and adding automation can help retail media operations get past the awkward days—and by that we mean scaling fast and driving more revenue. A key takeaway: automating ad quality assurance and creative screening speeds campaign launches and allows retailers to quickly scale the amount of campaigns they bring on. This is a manual process that should be first on the list when it comes to automation. Beyond that, ad QA tools empower retailers to ensure their nuanced brand policies are being met—yes, it's brand safety for As Leonard mentioned on-stage, bringing automation to the foundation of your retail media program is essential—convoluted, manual processes will be difficult to cut out as you attempt to grow. And the brand benefit? More timely campaigns with faster results and greater flexibility for optimizing. Automating ad QA pays off all around—it's just a part of growing up in digital media... and it doesn't have to be as painful as ACTUAL adolescence. Path to Purchase Institute