Strike Social

What's New On Instagram? Instagram Updates: Read the latest news about the platform 🗒 👉🏻 (Follow us for more social media updates!) 🤝 Instagram Introduces "Open to Collaborating" Status for Creators Instagram's latest feature, "Open to Collaborating," now available on Professional Dashboard, is designed to help creators connect by indicating their openness to collaboration. This status, visible on profiles and in direct messages, simplifies the process of finding potential collaborators and expanding reach. When activated, this status appears prominently on their profile and within direct messages, making it clear to other users that they seek collaborative opportunities. 🎬 Instagram Tests 'Recent Highlights' to Feature Saved Stories in Feed Instagram is experimenting with a new feature called "Recent Highlights," which showcases saved Stories from the accounts you follow directly in your main feed, seamlessly integrated with regular posts. The objective is to enhance the discoverability of these saved Stories. Instagram aims for this feature to encourage users, particularly creators and brands, to save and highlight their best Stories more frequently. This initiative is part of a broader set of updates Instagram is currently testing. For creators and brands, it offers a fresh opportunity to maintain the visibility of their content for an extended period. 📩 Instagram Chief Highlights Focus on Sends As reiterated by IG chief Adam Mosseri, Instagram's new algorithmic focus on sends is crystal clear. In his latest advice clip, Mosseri emphasized that creators should concentrate on making their content more share-worthy. According to Mosseri, with more users now engaging in DMs rather than feed posts, Instagram aims to amplify content that encourages sharing. Posts that inspire users to tap the "Send" icon and forward them to friends are prioritized. (via Lindsey Gamble, Adam Mosseri, and Lia Haberman ) *sources in the comment section #instagram #creatoreconomy #influencermarketing #influencers

What's New In Google? Google Updates: Read the latest news about the platform 🗒 👉  (Follow us for more Google Ads updates) 🗽 Google Tightens Rules for Synthetic Content in Political Ads Google has revised its Political Content Policy, mandating that advertisers disclose election ads containing synthetic or digitally altered material. This policy shift seeks to bolster transparency and counteract misinformation in political advertising, especially as AI-generated content becomes increasingly prevalent. This policy update reflects growing concerns about the potential for AI-generated content to mislead voters in political advertising. 🇺🇸 Google Broadens U.S. Election Ads Definition This month, Google is refining its Political Content policy, broadening the scope of what qualifies as U.S. Election ads. All advertisers running U.S. Election Ads must undergo verification by Google and complete Election advertising verification. This update significantly expands what is considered a U.S. Election ad, potentially impacting a wider array of political advertisers and content. 🛒 Google Rolls Out Merchant API Beta with New Features Google has launched the Merchant API Beta, an upgraded and redesigned version of the Content API for Shopping. It boasts an array of new features and an enhanced architecture. This new API version is poised to revolutionize how advertisers display and manage their products on Google’s shopping platforms. With e-commerce being one of the biggest spenders on Google, this update aims to simplify and enhance usability for advertisers, potentially boosting their e-commerce performance. (via Google Ads, Google for Developers, Search Engine Land) *source links in the comment section 👇 #PoliticalAdvertising #GoogleAds #Ecommerce #PolicyUpdate #ElectionAds #digitalmarketing

The stars and stripes are about to be out in full force! As Americans gear up to celebrate Independence Day, retailers prepare for a wave of festive spending. But with inflation impacting wallets, how will consumer behavior look this year? ⬇️ 👉 (Follow us for more paid social insights!) Falling on a Thursday this year, some will extend the holiday into a long weekend, potentially impacting shopping sprees. While inflation may lead to more cautious spending compared to 2023's record highs, the National Retail Federation predicts total spending on barbecue food and drinks to reach $9.4 billion. ➡️ Swipe to see more key statistics for social advertisers to consider. 📌 Remember to check out some of our posts for even more insights on maximizing your social advertising reach during this festive period. (Links posted in the comment section) ⬇️ #4thofJuly #FourthOfJuly #marketing #statistics #advertising

What's New In TikTok? TikTok for Business Updates: Read the latest news about the platform 🗒 👉🏻 (Follow us for more TikTok updates!) 🎒 TikTok Releases New Marketing Guide for Back-to-School As summer draws closer, the focus shifts to preparations for the new school year. Marketers must devise strategies to engage students and parents with their latest offers and promotions. For many, TikTok will be a pivotal platform. TikTok has released a comprehensive Back to School campaign guide to assist in this effort. This resource aims to inform your strategy and equip you with the essential knowledge for a successful seasonal promotional push. 🛍️ TikTok Announces ‘Deal Days’ for In-Stream Shopping TikTok is amplifying its in-app shopping experience again with "Deals For You Days" launch in the U.S. This initiative aims to entice users with exclusive discounts on many trending products, all within the app. Starting July 9th, prominent cosmetic brands will offer significant savings exclusively on TikTok Shop in the U.S. Merchants and creators are invited to join content challenges featuring short videos and live shopping events, allowing direct interaction with followers and sharing favorite products and best-sellers. TikTok is optimistic that increased in-app spending will eventually lead to a surge in shopping activity. Introducing Deal Days is the latest attempt to boost revenue potential in the U.S. as TikTok endeavors to establish itself as a significant e-commerce platform. 💄 TikTok Debuts Support Program for Beauty Creators TikTok has announced an initiative to bolster beauty creators within the app, partnering with Estée Lauder on a program called “The Catalysts.” This venture aims to discover and elevate emerging voices in the beauty sector. TikTok creators aged 21 and over are encouraged to submit ideas and business plans in categories such as makeup, skincare, body care, hair care, and fragrance. Participants must showcase their creative storytelling abilities through the app by sharing a TikTok video explaining why they should win and their vision for beauty using the hashtag #JointheCatalysts. (via TikTok) *source link in the comment section #tiktok #tiktokads #tiktokcreators #creatoreconomy #advertising #marketing #influencers

Here's how Strike Social helped a brand achieve impressive results with audience targeting during peak advertising season. ⬇️ 👉 (Click the Contact Sales button in our bio) Summer is synonymous with high-octane sports spectacles. From #CopaAmerica's electrifying atmosphere to the #Euro Cup's nail-biting tension, these events capture the imagination of millions worldwide. However, reaching this passionate fanbase requires a precise targeting approach for marketers. 👀 We recently partnered with a brand to amplify its reach during the peak holiday season, a period notorious for increased advertising competition. By leveraging YouTube Advertisers dynamic Video View Campaign and Strike's proprietary targeting tools, we achieved significant results: - 5.3 Million+ Total Views - 43% YouTube Shorts Views Distribution - 59% Better Than Guaranteed Rates ➡️ Swipe to see how we achieved these results. The campaign's effectiveness wasn't limited to pre-planning. We constantly monitored metrics and adapted tactics throughout the duration. Read our blog for full details: https://lnkd.in/gB286exC 🏆 With the ongoing Euro Cup, Copa America, and the Olympics on the horizon, Strike Social can help you achieve significant results that surpass expectations, just like our previous campaign. ➡️ ➡️ Get a personalized strategy report. Click the Contact Sales button in our bio. #youtubeads #casestudy #successstory #advertising #sportsmarketing #Olympics

Have you ever wondered how viewers on different devices engage with YouTube ads? ⬇️ 👉🏻 (Follow us for more YouTube Ads benchmark reports!) Understanding this is important for squeezing the most value out of your YouTube ad campaigns. This article post includes our latest benchmark report, revealing key insights on TrueView Instream Skippable ad performance across mobile, desktop, and the exploding world of Connected TV (CTV) ads. By understanding how device choice impacts ad performance, you can create targeted campaigns that resonate with viewers on each platform. This data-driven approach can significantly improve your campaign effectiveness. Download our report here: https://lnkd.in/gBqXsAwx 📩 Get back at least 20% of your budget on your next paid media campaign. Click the Contact Sales button to know more (link in bio) #youtubeads #googleads #videoads #digitalmarketing #benchmark #advertising #marketing

#SocialMedia Day is June 30th, and it's a chance to reflect on social media's incredible impact on our lives. 🤳🏻 👉 (Follow us to get to know our team!) Beyond the surface-level connections, social media offers something truly special: the power of discovery. It's a platform where anyone can have a voice and share their daily grind, unique perspectives, and hidden talents. This fosters a sense of community and allows individuals to build audiences around their passions. 👋 Here at Strike, we're particularly excited about the intersection of social media and paid advertising. Why? Paid media empowers you to amplify your message strategically, connect with a targeted audience, and turn casual browsers into loyal customers. 👀 In our exclusive Social Media Day video, we chat with our Director of Technology, Bing (Xuebing) Bu, about his social media preferences and what fuels his online engagement. Does he favor the in-depth exploration of long-form content, or are they a champion of the quick-hitting, action-packed world of short-form videos? 💬 Watch the video to find out, and let us know in the comments below – are you #TeamLongForm or #TeamShortForm? Here's to using these platforms for good, fostering connections, and sparking positive change! #socialmediaday #LifeAtStrike #paidmedia #socialmediaadvertising

At #Cannes Lions 2024, Vidhya Srinivasan and Alexander Chen presented a compelling argument: AI isn't here to replace human creativity but to democratize creativity. 👉🏻 (Follow us for more paid ads strategies!) As Vidhya stated, "Human curiosity is only limited by the tools we have to explore." Their presentation highlighted the vast potential of generative AI, a technology capable of churning out infinite creative possibilities. From video generation models to AI-powered copywriting tools, the future of marketing seems awash in a sea of AI-generated content. However, they were careful to avoid overhyping AI. They see it as a tool akin to the advanced cameras on our phones – it empowers us to create better content, but it doesn't replace the photographer's artistic vision. The key takeaway? Creativity will remain in the human domain. Listen to their whole presentation in the Think with Google post. ⬇️ #googleads #genai #ai #content #marketing

What's New In TikTok? TikTok for Business Updates: Read the latest news about the platform 🗒 👉🏻 (Follow us for more TikTok updates!) 🎵 TikTok Integrates Commercial Music Library with Adobe Express TikTok has bolstered its partnership with Adobe Express, incorporating over a million copyright-free songs and sounds from its Commercial Music Library into the app. The enhancement simplifies the creation of TikTok campaigns within Adobe Express, providing seamless access to TikTok's comprehensive creation and analytics tools. This integration aims to streamline the process from conception to execution. 🛍️ TikTok Launches Retailer Support Programs TikTok remains steadfast in its mission to encourage in-app shopping, introducing two new programs this week to support small businesses eager to showcase and sell their products through its in-stream shop displays. While U.S.-owned businesses might be cautious about relying too heavily on TikTok, given the potential regional ban in the next seven months, the upcoming holiday season could still present a valuable opportunity for those looking to expand their TikTok efforts. 📱 TikTok Releases New Trend Insights for Marketers TikTok's "What's Next: In Action" update offers deeper insight into how these trend predictions have evolved throughout the year. It is crucial for marketers to plan their strategies for the latter half of 2024. The report highlights changing trends with a comprehensive review of the initial "What's Next" predictions and their progression over the first six months. It includes an enhanced list of essential hashtags to help marketers leverage each trend effectively, alongside practical illustrations showcasing how brands have successfully tapped into these trends. Broader insights on user behaviors and shifts within the TikTok community are also provided. (via TikTok) *source link in the comment section #tiktok #tiktokads #tiktokcreators #creatoreconomy #advertising

New core memories unlocked! 🟡🔵🟢🟠🟣⚪🟤 We just wrapped up a remarkable two-week journey through our Paid Social Mastery 2024 training, and wow, what a ride it's been! 👉🏻 (Follow us to get to know more of our team members!) Our days were packed with six engaging training sessions in each pod. Never a dull moment! Here's a quick scoop on what went down: 🟡 Had some quality time with Bing into all things Strike Social's proprietary tool. The team goes to chat about updates and toss around some ideas and feature requests. 🔵 Franny shared a lot of wisdom from the foundation of media buying, leading the charge for training on DV360 and CM360. 🟢 Eva laid the foundation of Strike's Social Campaign Management tool, covering everything from features to processes. Left us feeling more in the know. 🟠 Aileen steered us through the world of TikTok with her 101 training. She answered many of the queries about setting up and buying TikTok campaigns. 🟣 Giesele took us on a great tour of the ins and outs of setting up Facebook campaigns. Despite the restricted time, she could cover much of Facebook campaign management. ⚪ Arces, who shared almost everything in his "YouTube Bag of Tips." A refresher and best practices are always team huddle's favorite. 📷 Check out some snaps from our training sessions. High five to more learning, growing, and rocking the paid social world together! 👉🏻 Add or check Strike Social's core memories by exploring #LifeAtStrike. #InsideOut2 #training #workculture #digitalmarketing #team