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Do you know the secret to scaling direct-to-consumer e-commerce brands? The key lies in leveraging the power of paid advertising on various platforms, each with unique capabilities and opportunities. From social media to search engine ads, video marketing, programmatic ads, and even Connected TV (CTV), a world of potential is waiting for your brand! ➡️ Social Media Ads: Connect with your audience personally and strengthen your brand identity. Interactive ads, stories, shoppable posts - the possibilities are endless. #SocialMediaAds ➡️ Search Engine Ads: Take advantage of keywords to get in front of people already looking for what you offer. Google Ads dominates this space. #SearchEngineAds ➡️ Video Marketing: Videos have been proven to boost information retention and engagement. YouTube and TikTok are popular platforms here. #VideoMarketing ➡️ Programmatic Ads: Utilize advanced algorithms for ad buying, placement, and optimization. They provide access to vast audiences across multiple publishers. #ProgrammaticAds ➡️ CTV: With more people cutting cords and moving towards streaming platforms like Hulu or Roku – CTV advertising is a must! #CTVAds Remember, the most effective advertising strategy will involve a mix of these options that aligns best with your brand's objectives and resonates most with your target audience. Keep exploring. Keep evolving. #DigitalMarketing #ecommerce

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. What I learned from the article: --There are no set-up fees, no long onboarding processes, and campaigns are simple to optimize. To get started, simply upload your video assets that best represent your brand, decide who you want to show your ads to then choose how often people should see your video ads across multiple devices. This can all be done in just a few clicks. --Microsoft’s audience intelligence goes well beyond just search intent. It’s a collection of authorized first-party data from various sources. --Video and Connected TV (CTV) ads are served across Microsoft’s sites, publisher partners and on connected TV in the US: ---->Microsoft Start ---->MSN ---->CNN ---->Hulu ---->The Washington Post ---->The Wall Street Journal ---->People

Listen up advertisers. Pay attention marketers. This is a BIG announcement. YouTube has announced some radical changes in ad placements and formats. Instead of serving an incessant selection of short spots throughout videos, there’s a new stratagem... On its connected TV app, YouTube will be testing [drum roll] LONGER ads that are LESS FREQUENT. And, as I understand it, they’ll sit close to the middle of content rather than being peppered throughout videos. Hmmm. Does this sound kind of familiar? Is it a bit like having 30 second spots scheduled in the commercial break of a linear TV broadcast? YouTube’s head of ad products, Nicky (Crane) Rettke, heralded the trials with a decidedly circumspect tone. She told TheVerge.com: “We’re continuously experimenting and innovating what changes...and we’ll do user research to see if these changes are positive for our viewers, advertisers, and creators. If they are, then we’ll proceed with updating the experience and launching it for everybody." Well, notwithstanding the ‘Back to The Future’ vibes, these changes are noteworthy. Audiences can look forward to fewer disruptions and therefore probably a better viewing experience. Consequently, with the right ads, we can also expect higher levels of engagement. The flip side is that advertisers are potentially going to get a lower reach, which in turn could adversely affect conversions. But for marketers, the fundamental take-out is really not new. We’re reminded that advertising is intrinsically intrusive. So, if you’re going to interrupt a prospective customer by setting out your wares, you really need to be sure your targeting, your offering and your creative are all spot-on. For me, I’m very happy to have an intermission halfway through my home improvement tutorials, just as long as it’s as interesting and relevant as the video I’m watching. Please, show me some expensive power tools or trousers with knee pads. I’ll happily pay attention, to pay for my free content. But if you batter me with ads for Forex trading apps or meal kits for eejits, you’re wasting everybody’s time. Worth adding that within YouTube’s announcement about these changes, there’s also news of tweaks to the countdown timer. The platform will be testing a new ad timer clock, which is set to replace the ['Video will play after ads'] message. To be frank, if the ads are really great, any which way you present this feature, it’s as useful as an ashtray on a motorcycle. #advertising #mediabuying #mediaplanning #youtube #video

🚀Diversifying Programmatic Buying: Unlocking Success in Digital Advertising When it comes to programmatic buying, one size rarely fits all. Diversifying your programmatic strategies is key. 📊 Platform Diversity Don't assume all Demand Side Platforms (DSPs) are created equal. Each platform offers unique capabilities. For instance, Google Display & Video 360 (DV360) provides access to YouTube and Gmail advertising. Meanwhile, Verizon DSP offers specialized data segments. 🌐Supply Diversity While open exchanges are common, specific Supply Side Platforms (SSPs) can lead to lower CPM rates, saving advertisers substantial costs. Ad agencies often leverage preferred SSP partnerships, driving thousands of dollars in savings that can be reinvested into digital media.   📱Format Diversity Programmatic isn't just about display ads anymore. The modern media landscape includes video, native, connected tv, audio and digital out of home. Diverse ad formats can be challenging, but they're crucial for expanding reach and capturing your audience in the right context.   Let's get started on your digital marketing success. Contact Us Today Mosto Digital #ProgrammaticAdvertising #DigitalMarketing #mostodigital

At Calm, we've always prioritized paid search and paid social media. Yet, embracing TV advertising has enabled us to diversify and optimize our marketing mix. That's the insight from Rohan Verma, Director of Acquisitions at Calm. Calm’s journey into TV advertising began with linear TV, chosen for its unmatched reach, scale, and efficiency. Rohan and his team meticulously tracked the performance and business outcomes of their linear TV campaigns. The key metrics monitored, which are vital for any app's success, include: - Cost per Trial (CPT) - Cost per Install (CPI) - Return on Ad Spend (ROAS) This strategic approach led to a significant breakthrough: securing advertising spots during the high-profile 2020 presidential election campaign. This exposure catapulted their social media engagement to new heights, significantly boosting their Facebook, Instagram, and Twitter presence. Next, they incorporated streaming TV into their strategy. The effectiveness of streaming TV was evidenced through a methodical approach using incremental analysis and control groups. Based on IP addresses, they compared a group exposed to their ads with one that wasn't. The results were remarkable: a 27% increase in incremental installs just 7 minutes post-ad and a 60% increase within 28 days. These findings led Rohan and the team to realize that combining linear and streaming TV strategies significantly enhances overall performance. This synergy resulted in a 52% reduction in their Cost per Acquisition (CPA). All Tatari in-platform results were approved by Calm's custom internal attribution analysis and systems. Calm's success in TV advertising is a tale of rigorous experimentation and data-driven decisions, standing as a testament to the power of diversified marketing strategies. Ultimately, Calm earned the title of Ad Age Marketer of the Year. Watch the video below to hear this fascinating story directly from Rohan. Find the link to the full story in the comments.✌️ #TVAdvertising #DTCMarketing #GrowthMarketing #PerformanceMarketing #BrandMarketing #MobileApp #AcusitionMarketing

🚀 Exciting News for Marketers! Programmatic video advertising is revolutionizing the way we engage with audiences. 📈 Elyse Gagné, recently delved into why this strategy is a game-changer in our latest article. It's not just about reaching more eyes; it's about hitting the right ones, with precision and efficiency. 🎯 Dive into our piece to discover how to align your clients' advertising objectives with the dynamic capabilities of programmatic video. Ready to elevate your campaigns? 🌟 Read more here: https://lnkd.in/d-Fqz62C #ProgrammaticAdvertising #VideoMarketing #AgencyAnalytics #DigitalMarketingTrends #AdTech

Discover the ultimate guide on how to harness the power of TikTok Ads to grow your brand exponentially. Explore ad types, formats, campaign setup, and more. #SocialMedia #WSIeBizSolutions https://bit.ly/473Lhun

Discover the ultimate guide on how to harness the power of TikTok Ads to grow your brand exponentially. Explore ad types, formats, campaign setup, and more. #SocialMedia #WSIeBizSolutions https://bit.ly/473Lhun

📺🚫 Brands continue to be concerned about their ads playing when the TV's off ... Did you know that mobile in-app ads offer a game-changing solution? As the aging TV ad industry grapples with the challenge of ads running when screens are switched off, mobile in-app advertising stands as a beacon of uninterrupted brand engagement. According to a recent report, over $1 Billion USD per year was being wasted on TV ads that played to an empty room!!!! 📱 At Prado, we champion the efficiency of mobile in-app ads, where brands connect directly with their audience in an ecosystem designed for modern audiences. In our latest post, we highlight that NOW is the for brands to embrace a brighter, more cost-effective future with mobile advertising. 💼📈 📣Link: https://lnkd.in/gYEpGHv2 #AdTech #MobileAdvertising #BrandEngagement #TVAds

Ever wondered where your ad dollars are really going? Are you getting what you pay for? While paid social might feel like a digital void with 'only' 60% of impressions viewable, it pales in comparison to the mere 36% of each display ad dollar effectively reaching its intended audience. This isn't just a statistic; it's the greatest challenge #adtech has ever faced. Dive into the depths of programmatic advertising where $88 billion is at stake, and a staggering 29% of every ad dollar vanishes into DSP and SSP fees. Plus, a shocking 35% is lost to the abyss of nonviewable or bot traffic. It's time for a wake-up call! Read on to understand the real cost of your ads. #AdTransparency