Stitch

A large global media company averaged approximately 5 weeks to take new campaigns from idea to activation. Those 5 weeks looked a little something like this: ⏳ Days, if not weeks, of back-and-forths across Slack, email, and their project management tool to determine a realistic campaign output based on prioritization and bandwidth. 😿 'Herding cats’ — getting data, creative, and development teams woven in and out of the campaign creation process to build out all of the assets and prepare for deployment. 💥 The campaign finally made it to QA and legal, and by then, everyone was ready to move on — and the fun of marketing had been zapped out of the process. 🚦 It's finally time to deploy the campaign! Hopefully, it does well, and we can take learnings to optimize future campaigns. Onto the next one. Sound familiar? Multi-Thread helps reduce the manual, time-consuming processes involved in bringing campaigns to life so that marketers can create, experiment, and optimize quickly. Learn more about how it helped this global media brand reduce its campaign deployment process down to just 1.5 weeks 👇

Last week, Braze announced the Braze Data Platform: "a comprehensive, composable set of new and existing Braze capabilities and partner integrations available in our customer engagement solution, designed to help marketers leverage data to deliver more impactful, scalable customer experiences powered by Braze." The goal of the Braze Data Platform is to help marketers make sense of the data capabilities that already exist within the Braze platform and capabilities that are bolstered by its robust catalog of integration partners. TL;DR — the expansive customer data landscape can be tricky to navigate and understand, but Braze's capabilities and its composability with other key data solutions make it easier for marketers to collect and activate data to meaningfully engage their customers. One key integration partner included within the Braze Data Platform is Segment CDP. Learn more about our POV on why and when Segment & Braze are better together:

More time spent in the weeds = less time spent thinking strategically about how to engage your customers Multi-Thread can help. Learn more about our 5-step process to uncover and implement ways marketers can use AI and automation to get 'out of the weeds' of their campaign processes — and ultimately spend more time creating, innovating, and experimenting 👋🌾

There's no bigger frustration for a marketing team than seeing weeks of hard work on a campaign brought to a standstill by a last-minute edit from a stakeholder or the legal team. By honing your revision and feedback process, you can avoid that and ensure that every departmental team is aligned, feedback is swiftly incorporated, and your campaign hits the ground running in the time frame you want it to. In this episode of Thread the Needle, Brittany Watson, Business Strategist at Stitch, walks through how to optimize your feedback and revision cycle, including:  〰 Understanding the campaign process 〰 How to define key Stakeholders 〰 Consolidating and logging feedback 〰 Getting your final approvals Watch now: https://lnkd.in/gfXDhdWf

We're excited to announce the formal launch of our offering, Multi-Thread! 🪡 Multi-Thread is our proprietary framework for helping brands weave AI and automation throughout their campaign operations processes to bring campaigns to life faster. One of our early Multi-Thread clients is piloting the ability to submit a campaign brief form through their project management tool, Airtable, to automate the development of creative and messaging assets within Braze, eliminating up to two weeks of campaign ideation and development time. Future phases will include automating the QA process and using AI for campaign optimization. Learn more about Multi-Thread: stitch.cx/multi-thread

Your visual brand has been created with a lot of intentionality behind it. All the thought that went into choosing every little detail — from your fonts to colors to imagery and messaging — doesn’t have to be diluted. Integrating your brand’s unique font across all campaigns ensures your messages stand out and are instantly recognizable — creating a consistent brand experience across channels. In this episode of Thread The Needle, Megan Hampton shares how to bring your brand to life in your emails by adding custom fonts to your Braze workspace, including: 〰 Adding Google fonts  〰 Adding Adobe/Non-Google fonts into your workplace 〰 Using Liquid for multiple custom fonts 〰 Implementing custom fonts in a Content Block 〰 Selecting default fonts Watch now: https://lnkd.in/gx9WyPUC

For years, the concept of a personalized, omnichannel customer journey has been the gold standard, a pie-in-the-sky idea for many marketers. The beauty of Braze is that the platform makes it possible to actually make this idea a reality. In this video, Anima Hossain, Solution Architect, walks through building an omnichannel journey within Braze, including: 〰  What an omnichannel journey is and its importance in modern customer engagement 〰  Setting up your Canvas 〰  Building an email  〰  Leveraging personalization within your messaging  〰  Segmenting your audience through Audience Paths  〰  Building a web and in-app message  〰  Sending an SMS message Watch Now: https://lnkd.in/gCUV8emm

🎉 Congratulations to Stitch’s very own Cat Mears for winning the Excellence in Digital Transformation award from Consulting Magazine! Cat has been an invaluable resource for every client she’s served. Her expertise in building and executing strategies and tactics has been instrumental in driving success both for our clients and for Stitch. We are incredibly grateful to have you on our team!

This month, we added 8 new amazing Stitchers to our team! Say hello to John Pich and Gabriella Weimerskirch, two seasoned martech veterans who bring a wealth of experience and expertise. We are also excited to introduce our first class of TopStitchers — participants in our intensive training program designed to develop early-career professionals into world-class Braze consultants. Join us in welcoming Tatum Lynch, Karteikay Dhuper, Jenny Rodriguez, Linsey Rodas-Hernandez, Elizabeth Hofmeister, and Brevon Gude!

Thank you to all who joined us at Grow with Braze LA yesterday! We had an incredible time meeting so many awesome marketers and learning more about how top brands are using Braze. Looking forward to the next Braze event. See you all at Forge in just a few months!