Stagwell Marketing Cloud

The world of gift advertising is where tired marketing clichés come to party. Mother's Day on the horizon? Just add floral motifs wherever possible. Then add some more. It doesn't have to be this bad. We take a look at the tropes of gift advertising, and suggest some tools & tactics that'll help you escape these well-worn marketing missteps. #stagwellmarketingcloud #martech https://lnkd.in/eVZtHRuU

"There is enormous potential now for #martech (and, specifically, GenAI-powered solutions) to bring marketers closer to solving some of their enduring challenges," writes Stagwell Marketing Cloud CEO Elspeth Rollert over at Marketing Procurement iQ. "The marketing world is moving rapidly—are you?" https://lnkd.in/ePhucaGA

How many Americans are chowing down on Impossible burgers and chugging Heineken 0.0 this BBQ season? Plant-based meat alternatives are everywhere these days (even at Burger King). And the city of Munich recently announced they'll have an alcohol-free "beer" garden at their upcoming Oktoberfest. We used QuestDIY to poll around 1,000 Americans on their opinions about meat alternatives and NA drinks—the findings should be interesting to anyone marketing in these spaces. (Click through to the article for a bonus peek at a Charlie XCX-inspired ad for veggie BRAT...wurst, courtesy of Field Roast and No Fixed Address Inc.) https://lnkd.in/dRah97Gr

Repeat after us: 1. IDENTIFY your *specific* research interest. 2. DEFINE the appropriate research method: quantitative? qualitative? A nice mix? 3. CHOOSE the right tool or technology (we have a few in mind). 4. ANALYZE your results. (...and 5., EARN the eternal admiration of your colleagues.) #stagwellmarketingcloud #marketresearch #martech https://lnkd.in/dRYrrJMA

🎉 Happy World Emoji Day! 🎉

"AI integration has not only streamlined our operations, but also enabled our teams to spend more time on high-value tasks that drive creativity and growth," Stagwell Marketing Cloud CTO Mansoor Basha explains to Branding in Asia. Read more on how new AI technologies are changing the way Basha works and how this shift "perfectly illustrates how Stagwell harmonizes the art and science of marketing." #stagwellmarketingcloud #martech https://lnkd.in/gXF94JMQ

Reflecting a few weeks out from Stagwell Sport Beach at Cannes Lions International Festival of Creativity, and I can’t stop thinking about this whirlwind week of creativity and connection. I’m a bit biased, but it’s fair to say that Stagwell’s activation was the talk of the (very busy) town. It was impressive by the numbers—over 7,400 visitors flocking to see 170 speakers, including 30 top-tier athletes, across 32 main stage panels. But in a less tangible way, Sport Beach was simply an invaluable opportunity to experience the bleeding-edge of technology, sports, and marketing. I want to thank ARound CEO and Founder Josh Beatty; VP of Global Marketing at Meta Reality Labs Shachar Scott; and Los Angeles Rams CCO Jennifer Prince for joining me for Thursday’s rousing discussion of how AR and VR are leveling up the experience for sports fans. (Shachar, I need to get my hands on a pair of those Ray-Ban smart glasses...) A few other highlights that made this an unforgettable week: meeting up with past NYU Stern School of Business classmates and Uber colleagues who are still delivering game-changing work, hearing the one and only Draymond Green talk about his evolution as a podcaster, and listening to our current and prospective customers on how our team and technology can best empower them to perform. See you back on the Beach in 2025. Until then, reach out anytime—always happy to discuss Stagwell Marketing Cloud, even when we’re not together catching rays in the south of France.

Stop confusing your DSPs with your DMPs. Learn what ad tech is—and where it might be headed in the near future. #stagwellmarketingcloud https://lnkd.in/eN-gm7q3

QuestDIY makes launching surveys a breeze—like one of our favorites from 2023, a deep dive into the omnipresent flavor that 85% of Americans still love.

From the "I-Always-Trust-My-Gut" Guy to the dreaded TED Talker, there are certain marketing & comms clichés we're all too familiar with. Read on to see if you recognize anyone you work with—and get some advice on how they can be helped. #stagwellmarketingcloud #martech https://lnkd.in/gGmeKaBd