**2024 Catalyst Curriculum Guide Now Available!** 👇 Application deadline: July 12 (next Friday!) Explore Our New Curriculum Guide: Dive into the topics you'll master and the expert instructors you'll learn from. Check it out below. What's Stage 2 Capital Catalyst? It's our 12-week go-to-market accelerator program, designed to help founders build the foundation of their revenue engines using our Science of Scaling methodology. We provide 1:1, hands-on guidance to execute GTM strategies in our founders’ current context. Interested or know someone who might be? ➡ Share this post with your network. Ready to apply? Visit: https://lnkd.in/ggzmVRA2
Stage 2 Capital
Venture Capital and Private Equity Principals
The venture capital fund led and backed by elite go-to-market professionals
About us
Stage 2 Capital is a venture capital firm that invests in early stage B2B software companies and sits shoulder to shoulder with leadership teams to operationalize sustainable revenue growth and sales operations. Backed by top go-to-market professionals from leading tech companies, Stage 2 Capital leverages its deep sales expertise to help entrepreneurs scale their businesses in addition to providing capital.
- Website
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http://www.stage2.capital
External link for Stage 2 Capital
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 2-10 employees
- Headquarters
- Virtual
- Type
- Partnership
- Founded
- 2018
- Specialties
- Sales, Marketing, Customer Success, B2B Software, Venture Capital, Go-to-market, Scaling, Growth, Revenue, Acceleration, Strategy, Sales process, Repeatable Sales, Efficiency, Capital, and Investing
Locations
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Primary
Get directions
Virtual, US
Employees at Stage 2 Capital
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Ray Rike
Enabling B2B SaaS companies to make better metrics-informed and benchmark-validated decisions using our industry benchmarks, primary research…
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Paul McGhee
Accelerating Field Productivity | Revenue Enablement
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Andy Jolls
C-Level Marketing Executive & Advisor | B2B SaaS | AI Enthusiast & Practitioner
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Suresh Khanna
President at Treez. Co-founder at Pieces and Kasa Indian. Former AdRoll/Google. Early-stage advisor and investor.
Updates
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🎙️New podcast alert: Mark Roberge joins Harry Stebbings this week to discuss his biggest lessons learned when it comes to scaling. Don’t miss this one. 💡📈
I think Mark Roberge has to be one of the best sales leaders of this generation. As HubSpot’s 4th employee & 1st sales hire he: 🚀 Scaled ARR from 0 ➡️ $100M 🔥 Built a 450 person sales powerhouse 📈 Grew customer base from 0 ➡️ 10k+ My 6 key takeaways 👇 1. We Turned Down FB As a Customer Who Would Have Doubled Revenue A rep brought in Facebook on a $3M contract when we were $3M in revenue at HubSpot. We were being pulled & had to say no. They would have controlled our product roadmap & it won’t end well. 2. Don't Scale into Enterprise Too Early Chasing that logo will take too long & kill you from a capital standpoint. The right time to do it is when you get pulled. Big businesses should be hearing about you when you’re doing $6-7M from SMBs. 3. The Color System for Selecting ICP I group them into 3 categories. 🟢 Green: Strong conviction & good fit. 🟡 Yellow: Not enough conviction, inbounds only. 🔴 Red: Strong conviction to not sell. These profiles will change as you build conviction on customer success & performance. 4. Sales Rep Hiring: Why Deal Size is More Important Than Domain? The skill sets needed for a $1M deal is much more unique. Identifying champions, buyers, legals, procurement… It is so much easier to train someone with that experience in a new industry. 5. Why I Look for Coachability in My Sales Hires No one starts off hitting their productivity goals in month 1. They need to learn the product, the methodology, the customer… I observe these through role play feedback & self assessments. 6. Biggest Mistake Startups Make With Partnerships Founders do partnerships because they don’t want to hire a sales team. Getting into Workday’s partner program is extremely hard & getting the rep’s mindshare is even harder. You need to understand the C-level strategy & align your product with that. (links in comments) #founder #funding #business #investing #vc #venturecapital #entrepreneur #startup #seed #funding #sales #Hubspot
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🚨 Last Call! 🚨 The Catalyst program is closing applications TONIGHT! Don't miss this opportunity to supercharge your startup's growth: 🎯 1:1 coaching with GTM experts from Salesforce, Atlassian, Snowflake, and more 🎓 Learn from successful Catalyst alumni 🚀 Master GTM strategies 🎭 Showcase at our exclusive Demo Day 💰 Secure $200K funding Apply today! https://lnkd.in/ggzmVRA2
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Stage 2 Capital reposted this
🚨 🚨 Alert! Alert! Only 24 hours left to apply to be a part of the 2024 cohort of the Stage 2 Capital Catalyst program!! The deadline is Friday, July 12!! 🚨 🚨 If you (or a portco you work with) are beginning to sign your first few customers and looking to scale your GTM team and process, then Catalyst is probably a fit for you. In case that wasn't enough, you get $200K! 🤑 The application takes <10mins. Apply here: https://lnkd.in/eqTsPrMW And if you're still not convinced (but how could you not be?!) - check out this year's curriculum below.
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Congratulations to nodaFi, a 2023 Catalyst program alum, on raising $3.5M in seed funding! 🎉 Nodafi is changing the way companies manage facility operations with their AI-powered platform, aiming to become the 'Salesforce for facility management'. 🚨 Reminder: Applications for the 2024 Catalyst program close tomorrow (Friday)! Don't miss your chance to be part of the next cohort of startups. Read the full article about Nodafi here: https://lnkd.in/gtwzvTsC 👀Pssst… are you a job seeker? Nodafi has several open roles! https://lnkd.in/gdzQMPtP
NodaFi raises $3.5M to become the 'Salesforce for facility operations'
https://venturebeat.com
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Are you investing enough in coaching your sales team? 🤔 Research shows reps who get 3+ hours of coaching per month exceed quota by 7%, while those with less than 2 hours miss by 10%. Yet coaching often falls to the bottom of the priority list. (Wow!) In our latest episode, Mark Roberge, Co-Founder & Managing Director of Stage 2 Capital, explores building a world-class sales coaching culture with Jonathan Vassil, CRO of Toast. They discuss: 💪 The power of effective coaching 📊 Performance management systems 🔥 Hiring for work ethic over industry experience 📋 Implementing scorecards and review processes Listen to this week’s episode of the Science of Scaling Podcast: https://lnkd.in/gApjq7mH What's the most impactful coaching technique you've employed in your sales organization?
The Secret to Toast's Coaching Culture w/ Jonathan Vassil (CRO, Toast)
https://www.youtube.com/
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Need a top-tier executive to help build your sales team but not ready for a full-time hire? Our latest blog shares some advice on considering a fractional advisor. We had the chance to sit down with Travis Bryant, a seasoned fractional advisor, to get his take on how to get the most out of this important role. This article is part of a two-part series where we explore the relationship between companies and fractional advisors. Part one shares insights from the advisor’s perspective, and part two (coming soon) will feature the CEO’s point of view. 🔍 Highlights from the article: 📝 Identify Your Needs: Start by understanding the specific problems you need to solve and the expertise you lack. A clear self-assessment is crucial. 🎯 Tailored Expertise: Look for advisors who can adapt their approach to fit your unique situation, rather than applying a one-size-fits-all method. 🚀 Match to Your Stage: Choose an advisor whose experience aligns with your company's current stage and challenges. 🤝 Long-Term Partnership: Focus on building a lasting relationship. Proper onboarding and transparency are key to maximizing the value of your advisor. Read the full article: https://lnkd.in/gjCvZfNt #fractionaladvisor #startup #gtm Mandy Cole
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New Week, New Opportunities: Did you know that the 2024 Catalyst Program Applications Close THIS Friday? ⌛ https://lnkd.in/ggzmVRA2 Here's what makes Catalyst special: 📈 Backed by over 300+ leading GTM executives 🤝 Access to 1:1 coaching with experts from companies like Salesforce, Atlassian, Snowflake, HubSpot, Databricks and many more 📚 A curriculum tailored to help you navigate the founder journey of scaling and repeatable growth 💰 You’ll receive a $200K investment on a SAFE at your last round valuation with a max cap of $15M post. Don't miss this chance to accelerate your startup's growth. Apply by July 12!
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Ever clicked on an ad for a product you loved, only to find it's out of stock at your local store? What if that ad could tell you exactly where to find the product nearby? This is the problem Pear Commerce is solving for CPG brands. Last week, we announced our investment in Pear Commerce. Today, we’re sharing why we're excited about their vision for the future of CPG marketing. Pear is tackling two important challenges in the complex world of CPG digital advertising. 🏪 Where exactly is my product in stock? 🛒 Did that ad click actually lead to a purchase? They're gathering millions of inventory data points daily from over 3,000 retail locations allowing brands to create unique experiences, like social ads that show local inventory and guide consumers to nearby stores. Pear's approach feels both timely and transformative. They're not just tracking inventory - they're reimagining how brands connect with consumers. We're honored to lead their Series A alongside some fantastic co-investors. If you're curious to learn more about why we believe in Pear's mission, you can read the full blog article here: https://lnkd.in/g24KGrmW Psst… If we've piqued your interest, Pear Commerce is hiring for several critical roles (VP of Engineering, VP of Sales, Head of Customer Success, Senior Software Engineer) https://lnkd.in/gw-T6Wxp #CPGMarketing #AdTech #RetailTech #SeriesA
Bringing Performance Marketing to CPGs: Why We Invested in Pear Commerce
stage2.capital
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This week's Dear Stage 2 is all about finding the right comp plan for your first enterprise reps.
💌 DEAR STAGE 2: We’re an early startup chasing true enterprise deals. Our senior AEs have ~10 target accounts and the deals can be anywhere for $250-750K. It’s a feast or famine model where 1-2 deals can make a rep’s year. Have you seen any early-stage cos with this model recently?Structuring comp plans for enterprise AEs is tricky. How do you motivate reps when one deal can make their year? This week on Dear Stage 2, we're talking enterprise sales compensation. We asked Graham Collins, Head of Partnerships at QuotaPath, for his advice.Here are 3 models to consider: 🎯 MBO Based on Leading Indicators 💰 Higher Base Salary with Lower Commission 🔄 Draw or Guaranteed Comp with a True-Up Each model has its pros and cons. The right choice depends on your team's experience and your company's stage. Enterprise sales is a long game. Your comp plan should reflect that balance of motivation and stability. Read Graham D. Collins's full advice in this week's Dear Stage 2. 👉 https://lnkd.in/eZJzUtuc
Choosing the Right Sales Comp Plan For Your First Enterprise Reps
dearstage2.com