Sponcon Sports

Did you know the NFL teams' draft coverage sponsorship was 62% higher than the NHL and 125% higher than the NBA? We explore why this is the case and highlight the best sponsored content from four straight days of drafts. In this edition of Sponcon Sports: 🗳️ NBA and NHL Draft Recaps 🤳 Manchester United Masters Its Home Kit Reveal 🛳️ Icon-ic Sponcon from Inter Miami CF Plus, the USWNT brings back a Truly great sponsored content series. #sportsbusiness #sportsmarketing #sponsorship

If you still think fans want nothing to do with sponsored content, you need to see what's happening at Jomboy Media 💪 Their community actively celebrates their partnerships, with 1 in 2 purchasing from sponsors 🤯 So how do they do it? I spoke with COO Courtney Hirsch to find out. In this edition of Sponcon Sports: ⚾️ Jomboy Media’s Partnership Strategy, A Breakdown 🖨️ Wrexham AFC's Has A Sponsored Contract Printer 🔥 Manchester City Football Club Brings The Heat With Sure Sport UK Plus, a Chipotle Mexican Grill-inspired strategy to drive leads in the staffing/recruiting category. #sportsbusiness #sportsmarketing #sponsorship

The Seattle Seahawks' Game Day Instagram Story strategy didn't get enough attention last season. They really stepped up their game and delivered what, IMO, was the best stories activation of the year. Today, let's take a closer look at one of the many memorable experiences they created. In this edition of Sponcon Sports: 🤳 Breaking Down The Seahawks' IG Story Strategy   👨 A Pair Of Father’s Day Wins For The Dallas Cowboys 🎾 Wimbledon Announces A Collab Using CGI Plus, an in-stadium activation that will have you running to post it on social media. #sportsbusiness #sportsmarketing #sponsorship

Dive into the inspiring journey of Alex Kopilow on this week's podcast episode. Learn from his path to success and gain valuable insights into professional development. 🌟🎙️ #CareerGrowth #SuccessStory

Contentious relationships between content and partnership teams can lead to delusional thoughts, like believing that partnerships have no place in your weekly content meetings. In this edition of Sponcon Sports: 🤝 7 Strategies To Maximize Content Meetings 🪖 Uber Eats’ Clever EUR...Summer Tournament Sponcon 🍻 FC Bayern München Brews An Excellent Partnership Announcement Plus, a must-add concept the Phoenix Mercury put together for their on-court sponsor, CarMax. #sportsbusiness #sportsmarketing #sponsorship

It's time to meet Alex Kopilow Alex is a sports business professional with over a decade of experience in digital marketing. With a journalism and PR background, Alex is a passionate individual who thrives on developing and executing campaigns. Alex is the creator of Sponcon Sports a weekly newsletter all about sponsored content strategy in the sports industry. "It's a lot of education and it's a lot of relationship management." Learn more about all things digital partnerships and sponsored content in this weeks episode. Listen now! https://lnkd.in/ejqQNbCr

What's happened this week? 🤔 🏏 USA Cricket were unlikely victors in ICC Men's T20 World Cup match against Pakistan, sparking discussion over the opportunity for the sport in America amid major investment and addition of cricket to Olympics for #LA28 🤔 Red Bull became minority investors and the shirt sponsors of EFL (English Football League) Championship side Leeds United, but what if they had invested in MK Dons instead? 🏊♀️ supertri doubles US commitment unveiling the second team to compete in the 2024 League season as Stars & Stripes Racing is led by USAT head coach of USA Triathlon’s Project Podium, Parker Spencer 🏃 World Athletics has announced its new global championship for 2026, featuring the largest prize purse in track and field history—a $10 million sum where gold medalists will earn $150,000 📲 OneFootball has partnered with Stadion to create a personalised e-commerce marketplace where fans will receive AI-powered recommendations and be able to buy merchandise within the OneFootball app ⚽️ Manchester City Football Club have launched legal action against Premier League over sponsorship rules with particular focus on ending associated party transaction rules and challenging way decisions taken by league ⚽️ Chelsea Football Club and football media company VERSUS have opened applications for their Blue Creator Fund and announced award-winning menswear designer Nicholas Daley as its creative director 🏟️ Alpine F1 driver Pierre Gasly, has become a minority shareholder for a third division club FC Versailles, based on the outskirts of Paris and close to the world-renowned Château de Versailles and the gardens of Versailles, both designated UNESCO World Heritage Sites ➕ Check out the newsletter to also see what Andy Marston has been listening to and reading this week, which includes posts by James Torvaney, Chaj Arunasalam, Alex Kopilow, John WallStreet and Pet Berisha as well as a podcast featuring Roger Mitchell and Jo Redfern 🎧 📰 Read 👉 https://lnkd.in/eDp8JP3Y 📥 Not yet a subscriber? Sign up at https://sportspundit.co CC: Sean Verity x+y Adam Leitch Maurits Schön

Is game day sponcon overrated?! Should brand partners avoid the flooded social feeds and opt for off day sponsored content instead? In this edition of Sponcon Sports: 🥊 Should Brands Sponsor Game Day or Off Day Content   🎈 A Ridiculous Manchester City Football Club x Wix Collab   🏆️ Champions League Delivers A+ Sponcon Plus, the LADbible Group video concept I've been dying to pitch to brands. #sportsbusiness #sportsmarketing #sponsorship

Proud to see our partnership with the Cincinnati Bengals recognized for its innovation and originality by Sponcon Sports! At Goodwin, we're committed to enhancing the charter aviation experience, and collaborating with the Cincinnati Bengals during the National Football League (NFL) Draft was a fantastic opportunity to showcase our technology in action. We're proud to have been a part of Amarius Mims' journey to Cincinnati! #NFLdraft | #CharterAviation | #RuleTheJungle

Social networks were created to SHARE content! 💡 Following that principle, it is fair to share with you what Alex Kopilow is doing weekly with Sponcon Sports Alex has vast experience in sports marketing and digital partnerships, and shares insights about great sponsored content, so far some of my favorites have been: 🔹"𝘛𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 𝘴𝘱𝘰𝘳𝘵𝘴 𝘵𝘦𝘢𝘮𝘴 𝘮𝘢𝘬𝘦 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘵𝘳𝘦𝘢𝘵 𝘪𝘵 𝘢𝘴 𝘪𝘧 𝘪𝘵'𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘧𝘳𝘰𝘮 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴." 🔹"T𝘩𝘦 𝘴𝘪𝘻𝘦 𝘰𝘧 𝘴𝘱𝘰𝘳𝘵𝘴 𝘵𝘦𝘢𝘮𝘴' 𝘩𝘪𝘨𝘩𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘣𝘳𝘢𝘯𝘥𝘴 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘢 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘱𝘭𝘢𝘤𝘦. 𝘐𝘧 𝘵𝘩𝘦 𝘱𝘢𝘵𝘩 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘰𝘯 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘴 𝘯𝘢𝘳𝘳𝘰𝘸𝘪𝘯𝘨, 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘢𝘯 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘷𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯." You can follow his work below and subscribe to his newsletter 👇 PS: Horizm can help you to easily track and create digital partnerships aka content series that can activated by your sponsors 🤐