WE'RE HIRING! We are a boutique, interdisciplinary digital agency that works with hospitality brands to fulfill their unique potential in the digital space. Located in the heart of Soho in New York City, our team of experts balance the most striking design, the best content, and the most effective performance. Our approach starts with the foundation of a strong brand narrative that will inspire customers from the discovery of the brand, all the way through brand advocacy. We communicate this narrative through an interconnected digital system of branding, social, content, and website. This approach to brand narrative makes the difference at key points of conversion, enriches the on-property experience, and pushes engagement after guests have left. Our expertise in this industry has us well-aware of the rising competition in travel. The strengths that differentiate us from other agencies are what will differentiate your brand from the competition, setting you apart in an increasingly saturated market.
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200B Centre Street
Third Floor
New York, New York 10013, US
Passeig de Joan de Borbó Comte de Barcelona
Barcelona, Catalonia, ES
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Join our team at Spherical, a boutique digital marketing agency for luxury and lifestyle brands, as a Client Service Account Manager, where you'll lead the intersection of Performance and Social Media Marketing for our key clients. More details: https://lnkd.in/emGai5R5
Join our team at Spherical, a boutique digital marketing agency for luxury and lifestyle brands, as a Client Service Account Manager, where you'll lead the intersection of Performance and Social Media Marketing for our key clients. More details: https://lnkd.in/emGai5R5
We are thrilled to announce that Daniel Lewis is growing into an exciting new Global Head of People role. Dan has been a rock for the company since its inception. His specialty has been finding incredible talent and setting up a work environment that prepares teams for success. We are thrilled to be doubling down on this. As we continue our global growth, he will cultivate a thriving global work environment with the brightest minds in hospitality, creativity, and marketing around the world. With the building block of a people-first approach, we start by focusing on passion. We've always thought that work should be about doing work you love with people you love working with. Hence, our focus is on the wonderful industry of inspired hospitality experiences. With alignment on passions, creativity opens up. This is at the core of what we do and value—both in the outputs and the ways of thinking. We are committed to passionate and creative work being the backbone of effective hotel marketing. And in everything we do, we do it through the lens of being relationship-driven.
We're thrilled to shine the light on Anastasiia Cruz Rojas, our exceptional team member, as Spherical's Spotlight of the Quarter. Nastia's innovative approach has transformed our web projects, setting new standards of excellence. Beyond her remarkable professional achievements, Nastia's dedication to mentorship and fostering growth within our team truly embodies our company's values. Her commitment to delivering the best solutions for our clients is remarkable, and her personal touch brings warmth and camaraderie to our workplace. Nastia, your hard work, dedication, and positive spirit have significantly enriched our company culture. Thank you for your invaluable contributions to making our team and workplace thrive.
We're thrilled to have Pablo Henderson, our President and CMO, speaking today at L.E/Miami on "The Modern Innkeeper." Pablo will demonstrate how embracing the timeless principles of inn-keeping can create an environment where both guests and employees thrive in today's hospitality landscape. He is excited to engage with fellow hospitality partners. https://lnkd.in/epfsbruH #lemiami #lemiami2024 #wsoutbeach #travelshow #travelindustry #networking #immersivenetworking #thoughtleadership #thefutureoftravel
Some things change. Others stay consistent. Sometimes, you just need to be reminded of the path you were already on. For us, it's always been about the people. Last week, we held our quarterly State of the Company Meeting. It was the first one led by our new President & CMO, Pablo Henderson. When Pablo joined Spherical, he was most drawn to the incredible group of people we've assembled. His reflection on his path is that his niche is marketing for luxury and lifestyle hotels, and his specialty is unlocking the potential of individuals and teams. As he crafted his message for this meeting, it was taking us back to our core, a people-first approach to business. We were thrilled to announce that Daniel Lewis is growing into an exciting new Global Head of People role. Dan has been a rock for the company since its inception. His specialty has been finding incredible talent and setting up a work environment that prepares teams for success. We are thrilled to be doubling down on this. As we continue our global growth, he will cultivate a thriving global work environment with the brightest minds in hospitality, creativity, and marketing around the world. With the building block of a people-first approach, we start by focusing on passion. We've always thought that work should be about doing work you love with people you love working with. Hence, our focus is on the wonderful industry of inspired hospitality experiences. With alignment on passions, creativity opens up. This is at the core of what we do and value—both in the outputs and the ways of thinking. We are committed to passionate and creative work being the backbone of effective hotel marketing. And in everything we do, we do it through the lens of being relationship-driven. We were excited to roll out our first Spherical Spotlight Award, which honors the incredible work of Anastasiia Cruz Rojas. Nastiia has been a superstar team player, pushing our approach to web design forward. For our State of the Company, we gathered at Adam Wallace's uncle's house in Connecticut, with our Barcelona office gathered together, and team members called in from Paris, LA, Austin, Miami, DC, and beyond. The energy, collaboration, and connection were magnetic. We honored our Spanish connections with the most delicious Paella and spent a perfect May day enjoying the sunshine and pool and relaxing together. While we missed not having everyone there, the energy and connection transcend borders.
We are grateful for the opportunity to share our thoughtful approach to hospitality marketing. Our founder and CEO, Adam Wallace, recently spoke with Boston University School of Hospitality Administration , offering his insights on the industry's future. Here are a few highlights from the interview: • Hospitality is Multifaceted • Embrace the Big Picture • Learn from the Bold • Innovation is Key • Stay Ahead of the Curve • Find Joy in the Work
We always seek opportunities to learn and connect with others passionate about hospitality. This week, the Hospitality 3.0 Symposium, held by the META Foundation, highlighted the industry's mission to create positive change, which aligns perfectly with our values. Thank you, Chloe, for sharing these thought-provoking takeaways.
As I reflect on my recent experience participating in the Hospitality 3.0 Symposium conference that META Foundation held this week, I'm filled with inspiration. The profound insights shared has left a lasting impact on me. It's clear that hospitality transcends mere service—it's about fostering connectivity and understanding. The diverse range of topics covered shed light on the transformative power of Hospitality. By bringing together thought leaders and innovators from diverse industries, they emphasized the importance of redefining hospitality on a global scale. Here are a few key takeaways from the event resonated deeply with me: - Prioritize integration over disruption - View AI as a tool for positive impact that is rooted in empathy - Harness wonder to enact meaningful change - Recognize the fundamental human need for belonging - Reframe sustainability as "hospitalability" - Renew sensitivity and live authentically in the present - Nurture communities where everyone feels valued and supported - Understand the pivotal role of community in shaping our world - Balance data-driven insights with the power of human stories - Build culture and tourism while honoring existing cultural identities - Create and preserve authentic brand cultures - Acknowledge that humanity's crises are fundamentally crises of hospitality It was lovely meeting all the wonderful participants. I'm feeling energized and ready to drive positive change in the world! Shout outs to: Markus Schreyer Savinien Caracostea Evan Tzeng 💗 Ebenezer Bond Urvashi Bhatnagar, DPT, MBA Suchi Reddy Manuela Montagnana Alona L. Andrea Lerdo de Tejada Josh Horowitz Leora Halpern Lanz, ISHC
Spherical was honored to have our founder, Adam, host the recent INDIECultivate event. The event was packed with insightful thought leaders who delved into the dynamic world of hotel technology. Here are a few key themes Adam noted: • Data-Driven Revenue: eric lutz emphasized the importance of tailoring AI-powered insights to drive targeted messaging and boost revenue. • Hospitality is Everywhere: Morgan Wiley showcased how Union Square Hospitality Group uses technology to elevate the guest experience across all touchpoints. • Data with Purpose: Darius N. stressed operationalizing data with a hands-on approach. He said, "Never run a restaurant from the board room; live it from the floor." • The Human Connection: Shannon Knapp of The Leading Hotels of the World highlighted the enduring power of genuine human connection in marketing. "They don't want to hear about your product specifications," she emphasized. Thank you to the Independent Lodging Congress team for such a valuable event! A strategic blend of technology and a human-focused approach is essential for success in the independent hotel landscape.
It was great to host the Independent Lodging Congress Cultivate event yesterday. Kurien Jacob put together a day packed with influential players in the hotel technology space. An ecosystem at the intersection of hoteliers, entrepreneurs and investors shaping the future of hotel technology. A few highlights that stood out from my perspective: - An innovative approach to the connection of IMPACT AND COMMERCE has been created by Lauren Scott-Harris with EARNT. They’ve created a new concept of VIP access to things only accessible through giving back - eric lutz grounded the big picture discussion on data fueling AI, with the important point “the real ART is in REVENUE GENERATION”. Meaning it’s about what you do with the data to deliver the right message to the right customer at the right time. - “HOSPITALITY at every touch point” Morgan Wiley spoke to how Union Square Hospitality Group is leveraging tech to improve hospitality service - Hotels can get BOGGED DOWN WITH DATA “never run a restaurant from the board room, live it from the floor” Darius N. Connected the use of tech to improve operations from the floor. - There’s a clear new race in where payments fall in the tech stack, Tom Botts spoke to this being an important point in REDUCING FRICTION in customer journey - “FOCUS ON HUMANITIY” has been a driving force in marketing for Shannon Knapp of The Leading Hotels of the World. “They don’t want to hear about your product specifications”. - “the pendulum needs to swing back to TOP OF FUNNEL MARKETING” Nick Slavin - “80% of the engineering time is spent on integrations” Dermot Quigley speaking to the massively FRAGMENTED TECH LANDSCAPE. - “we actually want to deliver KICK ASS SERVICE” Kerry Mack expressing a continued need for best in class tech - “NPS is the magic in our underwriting” Steve LeSieur speaking to the importance of customer satisfaction. “The ALCHEMY is in WORD OF MOUTH”. A big thanks to Andrew Benioff Erik Warner Stephen Chan and the Independent Lodging Congress team for include me and Spherical in this day.