Sonoro Global Media Corp.

Sonoro Global Media Corp. is paving a unique path for developing authentic Latino content at scale and distributing that content globally. Sonoro’s co-founders Joshua Weinstein and Camila Victoriano joined Claire A.'s latest episode of 'The Media Mix’ to discuss our work and how podcasts are becoming the new pilots for television series. Camila shared, “This is an exciting way to generate dozens of new ideas across genres, across formats that move beyond identity and really allow Latinos to tell their stories and hear the stories that they want to hear." Sonoro’s strategy has already successfully brought more Latino stories to Hollywood. Learn more about the model that propelled Sonoro to reach 88 million downloads. 

In four short years, Sonoro has built the 4th largest podcast network in the world, an achievement recognized by Podtrac, Inc. Yesterday at the IAB Podcast Upfront, we unveiled four groundbreaking partnerships. First, we’re proud to announce our partnership with Suma Wealth, the premier platform empowering young Latinos in the US to get personalized financial tools. Together we are launching an original series dedicated to financial literacy, with content available across audio, social media and video. This series will entertain and educate young Latinos ready to take control of their economic and purchasing power - which today is over $3.4 trillion. Next, we’re thrilled to share our partnership with Funny Or Die, the #1 digital comedy brand. Their upcoming slate of video and audio podcast series will engage their multicultural audience of over 40 million people across all platforms, and extend into our own existing global network. "Bless These Braces," first in the slate, was launched earlier this year and is hosted by writer-comedian Tam Yajia, who reflects on her Jewish-Latina upbringing and dives deep into the memories of those awkward teenage years with her comedian guests. Sci-fi fans also have a treat coming their way with the release of “Faraway” a scripted sci-fi series. It follows Camila Aguilar, a teen whose astronaut mother is presumed dead after a space mission goes awry. The next day, Camila receives a mysterious device called the Orion, which is programmed with her mother’s voice. This series was created by award-winning filmmaker Matthew Castellanos and co-written by Castellanos and Brett Melnick. Lastly, we are so glad to announce “Zone of Silence” produced by and starring Mario Lopez and Eric Winter. This series explores an area in Mexico that has witnessed alien sightings and inexplicable wildlife mutations… but our friends can better describe this voyage (see below). We’re elated to unveil these transformative partnerships with leading and emerging Latinx talent. For us, diversity is not about "checking the box" – it’s our key to success. Stay tuned for more exciting updates in the weeks to come.

Today we binge-dropped Humo: Murder and Silence in El Salvador, our latest nonfiction series, in both English and Spanish. It is a riveting investigation into a serial killer that leads our journalists to a hidden mass grave. Ultimately, they will uncover much more than they bargained for and fall deep into a web of secrets and cover-ups. Listen to all of the episodes wherever you get your podcasts: https://lnkd.in/gzDmdmpp

We are thrilled to have won Best Fiction Podcast at The Podcast Academy Ambies last night, alongside our partners at Audible. PREVIA: A Tech Heist is a genre-bending, bilingual podcast that came together thanks to the hard work of our team, creative collaborators, and incredible cast. We’re looking forward to welcoming new listeners to the show and to continue telling premium stories by Latinos for a global audience.

Sonoro’s own, Leyendas Legendarias has won Best Spanish Language Podcast at the iHeart Podcast Awards! A sensation in Latin America, the US and beyond - Leyendas has proven to be a force in the podcast world and make an impact in the cluttered True Crime space as a must-listen. Congratulations to the podcasters, the dedicated team behind the show and most importantly, to the loyal listeners and fans that make Leyendas Legendarias possible. Apple Podcasts: https://lnkd.in/gtG-699r Spotify: https://lnkd.in/gX88f4qh

To all of our present and future partners, As of February 28, 2024, Sonoro has received certification as a Minority-Controlled Company (MCC) by the National Minority Supplier Development Council (NMSDCHQ) Growth Initiative Program. The Growth Initiative certification allows Sonoro, a Minority Business Enterprise (MBE), access to equity capital that can deliver scale and reach for our partners while retaining our minority status through management and control of the enterprise. As validated by NMSDC, Sonoro has demonstrated our ability to become a Tier I, minority-controlled supplier. This is an important milestone for our business, agency, and brand partners as the demand for diverse-owned media is much greater than the supply. Our commitment and investment will continue to support diverse and multicultural voices via a premium audio-first content strategy, expansion, and support of multicultural content creators, writers, producers, and an ever-growing robust digital and audio media offering that reaches 1 in 3 Hispanics in the US (measured via Comscore & verified unduplicated). Thank you for your continued support and consideration. 

Double Nomination! Our fiction series "Cassettes" and "Muerte Súbita" have earned nominations at Los Premios Ondas 2024, reaffirming Sonoro's position as a trailblazer in storytelling. Congratulations as well to our fellow nominees! The impact of Cassettes and Muerte Súbita is reflected by their impressive placements on top charts, both reaching #2 on the Fiction category in Spotify and Apple Podcasts, as well as #3 in Spotify Mexico in the case of Martha Higareda's Cassettes. Listen to Cassettes: https://lnkd.in/dUKDQcvs Listen to Muerte Súbita:  https://lnkd.in/dRcwE5jy

Thrilled to announce the latest additions to the Sonoro family: Marriage Confessions, Penitencia, Real Estate Talks, and Carla Medrano: El Podcast. Listen to candid conversations, heartwarming and humorous stories about relationships, parenting, and entrepreneurship. You can also join an insightful journey about wealth creation with the ABCs of investing in U.S. properties, or explore the harsh realities of violence in Mexico. With a blend of entertainment, reflection, and knowledge, these podcasts embody the diversity and authenticity we cherish at Sonoro. Explore the incredible minds behind our #podcasts and kickstart a collaboration with us today! https://sonoromedia.com/

The Podcast Academy's 2024 Ambies nominations are out today - and we are excited to share that one of our podcasts, PREVIA: A Tech Heist, is nominated for Best Fiction Podcast! PREVIA: A Tech Heist, a co-production between Sonoro and Audible, is a thrilling heist tale that pits the haves against the have-nots and a team of underdogs against an all-powerful corporation. It stars Melissa Fumero, Alan Cumming, and more. You can listen to the podcast on Audible now, and if you're a member of The Podcast Academy -- you can vote starting today: https://lnkd.in/g5pzJxEA Congratulations to everyone on the Sonoro team, and to our fellow nominees!

"Cassettes" and "Leyendas Legendarias" have been nominated for the Best Spanish Language Podcast at the iHeart Podcast Awards 2024! We are grateful for the continuous support that has led Sonoro to receive this recognition for another year in a row.