Sonoma Brands Capital

We’re honored to be nominated as Growth Investor of the Year for The 2024 Beauty Independent Beacon Awards. The Beacon Awards highlights emerging beauty brands, investors, retailers and contributors who have pushed the beauty industry forward and have demonstrated an unrelenting spirit for innovation and excellence. It’s a privilege to partner with so many visionaries in beauty and we look forward to continuing to support the next generation of iconic consumer brands! MERIT, Versed, a Public Benefit Corp, touchland, MANUAL, Beekeeper's Naturals, HUM Nutrition, True Botanicals, Vacation Inc., ciele cosmetics

We're thrilled to announce our investment in Oats Overnight! Oats Overnight is disrupting the breakfast category with nutritious and convenient breakfast foods. Brian Tate, Nina McKinney, and Vincent C. have built a tremendous brand with a fiercely loyal and engaged consumer base. We're excited to be partners and look forward to supporting the brand's continued growth and expansion.

Thank you to everyone who joined us last week in New York City for our Consumer Industry Social, co-hosted with BraunHagey & Borden LLP and SG Credit Partners. It was a wonderful evening surrounded by the best and brightest minds in the consumer space.

Last week, Sonoma Brands Capital brought together founders, investors, and ecosystem partners at our annual Consumer Summit in sunny Sonoma. The sessions included a presentation from Meta around AI, conversation with Morgan Stanley and BraunHagey & Borden LLP around shifts in the capital markets, discussion with Greylock, Lightspeed and Greycroft about early-stage investing at the intersection of consumer and technology, and conversations around brand, marketing and growth from the leaders of MERIT, Beekeeper's Naturals, Erewhon and De La Calle. The day also included insightful presentations and demos from the founders of FERMÀT, Builder.io, Nostra, Tare, Tydo and Disco. Thank you to everyone who joined us in wine country and thank you again to our sponsor partners this year, Klaviyo, BraunHagey & Borden LLP, SG Credit Partners, Aspen HR and Viansa.

Sonoma Brands Capital Managing Director Shahir Amin joined Jaclyn Johnson, Alli Webb and Marina Middleton, along with an impressive cohort of entrepreneurs at this year's Blueprint Mastermind to have a conversation about consumer investing and raising as a founder in today's climate.

Sonoma Brands Capital is excited to announce its partnership with ciele cosmetics, a redefined color cosmetics brand founded by professional makeup artist Nikki DeRoest and former Hourglass executive Cerre Francis.