Similarweb

Rather than sit up and beg for links, the leading pet care brand, Greenies, built a creative strategy and had the links coming to them. How did they do it? In August 2023 they launched a PR campaign surrounding their dog dental products, in partnership with American fashion designer, Christian Siriano. The result: A spike in natural backlinks from high-traffic domains led to 112.9% traffic growth during that month. Chew over the details and fetch the full blog post by Darrell Mordecai: https://bit.ly/4cvryGM

📱 You wanted the best mobile app data in the world? We answered the call. Similarweb has acquired 42matters, a leader in app store, app engagement, and mobile SDK data across iOS and Android, dramatically expanding our reach in the app economy. This strategic move enhances our market-leading datasets and strengthens our position as a premium provider of App Intelligence. 42matters expands our product offerings to mobile-first companies and enriches the unique and timely insights we deliver to our customers. We warmly welcome the 42matters team to Similarweb and look forward to achieving great things together! Learn more about this exciting development from our CEO, Or Offer: https://bit.ly/3VL46hm

We've just concluded our Q2 Crush Week, during which Similarwebbers from all over the globe promoted our products and solutions to businesses worldwide. It was inspiring to see our teams showing high levels of devotion and going the extra mile to enable clients to realize the full value of Similarweb for their businesses. These are the energies that fuel our organization, enabling us to improve our product and continue helping businesses win. And now, to the most important part - delivering. Here's to a great Q3 🍻

This year, Similarweb celebrated Pride Month with the theme "We identify change; you identify as you are." We believe this theme aligns with our core values of maintaining a dynamic, diverse, and inclusive work environment. To conclude this month’s events, we asked Similarwebbers to share what identifying as they are means to them. Thank you, Sonia Paredes, Adi Tako, Martina M., Lex Hamlett, and Wen Poon

Quantitative data: Any metric that can be counted, measured, or quantified, such as length in inches, distance in miles, or time in seconds, minutes, hours, or days. This data is strictly numerical in nature. Quantitative data offers the assurance of fact and evidence, but it will only get you so far if you don't know how to put it in the right context. Don't just count on your data — make it count by checking out our guide to data-driven success: https://bit.ly/3XEyX1R

Initial #PrimeDay forecast by Inès Durand has been announced. Read below 👇

The US running shoe market is as dynamic and competitive as the athletes who rely on these products. As consumer preferences shift and new trends emerge, brands must have the right data to stay ahead of the curve. Maria Pashi, Principal Solution Architect at Similarweb: "Looking at the marketing channel mix, we see that paid search traffic has increased by 25-55% across all major players, reflecting higher consumer demand and intense competition. This trend also aligns with Google’s shift towards prioritizing paid search over organic search, making it crucial for brands to invest smartly in their paid search strategy." How is Nike performing? How do retailers' performances compare to brands? And who gets the most direct traffic? We answer all these questions and more in our full analysis: https://bit.ly/3VKaWnw

On this day 19 years ago, Reddit was founded. Here are a few reasons to celebrate its birthday: ➡ Reddit generated 23.95 billion website visits over the last 12 months, with a 13.96% YoY growth ➡ Ranks #1 in the News category in the iPhone App Store in the US ➡ It's the fastest-growing social platform among the top 10 with a 7.67% growth in website traffic from April to May ➡ Ranks #16 in the world in website visits, #8 in the US, and #5 in its category of Social Networks and Online Communities ➡ Ranks #1 in the News category in the iPhone App Store in the US Vote in the poll and let us know if you are a contributor to Reddit's success 👇

This is what we love to see, this is what our data is here for. Thank you Rachel Wolf Dietrich for trusting us as your partner and sharing this story.

A look at the numbers pointing to TikTok's ascent in the search engine field reminds us that today’s successful SEO strategies require a multi-channel approach, integrating data and tactics across various platforms. On June 25th at 11 AM (EDT), you can learn more about the topic from a team of experts including: Gerald Murphy, Senior Solution Business Manager at Similarweb Emily Wassell, Head of SEO at tmwi Corentin Mirande, Head of International Development at Semji Save your spot: https://bit.ly/3zkH49p