Playtika

Playtika

Computer Games

Creating Infinite Ways to Play

About us

For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

Website
http://www.playtika.com
Industry
Computer Games
Company size
1,001-5,000 employees
Headquarters
Herzliya
Type
Public Company
Founded
2010
Specialties
Social Games, User Acquisition & Monetization, Multi-Platform Integration, Mobile Games, Developers, Game Design, Big Data, Gaming, Online Games, and Analytics

Locations

Employees at Playtika

Updates

  • View organization page for Playtika, graphic

    159,255 followers

    Playtika was founded in Israel. Israel is the heart and soul of our company.  And when it bleeds - we bleed. Since the brutal attacks on Saturday Oct 7, our teams have been working relentlessly, trying to support our southern employees, their families, civilians and troops in the south - providing housing solutions in safer areas, delivering food and supply donations to those in need. Our Playtikans have also been constantly working to support their friends and families, not only opening their homes and hearts, but also volunteering and donating, warming our hearts. We condemn these brutal and violent attacks, and pray for better, safer times. #WeStandWithIsrael

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  • View organization page for Playtika, graphic

    159,255 followers

    Sharing is caring. It may sound corny, but when it comes to our first-ever VIP Account Managers Clan meeting, it's actually true. As account managers, they support our players' communities, get crucial feedback from them, and help improve their personalized playing experience. With the first clan meeting, VIP Account Managers across Playtika studios gathered to create meaningful and insightful connections with their peers and share ideas, insights, and learnings - which in turn will help them better support their communities and take players' experience to another level. With more meetings, professional lectures and discussions, and round-table collaborations, we can't wait to see what's next for our players! Here are some photos from their global meeting held simultaneously in Herzliya and Bucharest

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  • View organization page for Playtika, graphic

    159,255 followers

    Ever tried eggplant ice cream? Laura Keren 🎗️, VP Global Marketing at Playtika, joined G-CMO for an incredible ride through her career - from Barbies to ice cream to leading a global team that works with Hollywood's biggest stars to create the most challenging performance marketing campaigns. Tune in for a special podcast as Laura discusses how marketing has changed over the last few years, where it is headed, and what's next in the evolution of gaming. 𝗦𝗽𝗼𝘁𝗶𝗳𝘆: https://lnkd.in/gSVMJeUi 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: https://lnkd.in/g_9mBpcz Calcalist website: https://lnkd.in/eEaftDhS

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  • View organization page for Playtika, graphic

    159,255 followers

    𝐔𝐧𝐢𝐪𝐮𝐞. 𝐈𝐬𝐫𝐚𝐞𝐥𝐢. 𝐆𝐚𝐦𝐞𝐫. 𝐏𝐚𝐫𝐞𝐧𝐭. 𝐁𝐫𝐚𝐯𝐞. 𝐃𝐫𝐚𝐟𝐭𝐞𝐝. 𝐀 𝐅𝐚𝐦𝐢𝐥𝐲. These are the things our LGBTQ Playtikans are proud to be. It is especially this year, with violence at an all-time high*, that the LGBTQ community has proven how inseparable it is to the fabric of Israeli society. Each and every one of us has something to be proud of. In a special 2024 Pride Month photoshoot, our participating LGBTikans brought their identity and showed their pride in a stunning visual way. We also partnered with IGY - Israel Gay Movement for a deep, ongoing collaboration in order to make a real difference ; Through professional guidance to LGBTQ students to help them start their careers, weekly volunteer work with teens, and taking part in the "Jane Addams" project aiding LGBTQ teens, we aim to make a real change. We're proud to issue this photoshoot magazine,  proud to be partnering with the future generation and youth of IGY, but mostly proud of our LGBTikans. Wear your colors proudly, strong, and bright. And may we not forget the color within us that is still missing. 🎗️ So, what are you 𝐏𝐑𝐎𝐔𝐃 𝐓𝐎 𝐁𝐄? (* According to Aguda-The Association for LGBTQ Equality in Israel) Netanel Katzir, Shiran Tsabari, Idan Gerby, Michael Shelestov, Shay Nevo, Roei Hoori, Matan Gelberg🎗️, Sagi Zaidler, Adi Davidi, Dekel Ovadia, Dor Cohen Maizles, Or Avraham, Lior Gilboa, Moran Michelle D.

  • View organization page for Playtika, graphic

    159,255 followers

    Another day of learning and innovation for our R&D Playtikans worldwide  as they had a great working day with GitHub Copilot and Microsoft, spearheaded by our QA Group Manager, Nadav Wisberg.   As one of just 40 companies worldwide to host this unique session, our team of 80 champions from all across business units gathered to learn how to use GitHub Copilot to handle specific development use cases from the GitHub developers themselves: ✏️ How to accelerate code development  ✏️ Generate comprehensive test cases  ✏️ Identify and resolve bugs with more efficiency    They also got a special expert session, diving into the advanced tools and capabilities of GitHub Copilot.   Special thanks to our partners at Microsoft, Chen Sade and Adi Stein, and Gilad Gershon and Ofek Ben Eliezer from Fast Lane Israel for helping our teams play better!

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  • View organization page for Playtika, graphic

    159,255 followers

    Why focus on building a community, and not just games? Because that sense of togetherness works not just for our players - but for our employees too: We make sure new Playtikans are welcomed and assigned with a "Buddy" to help show them the ropes. Adam Kwietniak, Team Leader at Playtika Warsaw, can explain more

  • View organization page for Playtika, graphic

    159,255 followers

    What. An. Event.!. Playtika Bucharest hosted a unique Java debate led by the awesome Java Champion, Victor Rentea. Two teams, Team Jackpot and Team Royal, went head-to-head in a thrilling showdown and tackled hot java (get it?) topics: Now that Java 17 has records, is Lombok obsolete? Message bus vs. HTTP calls for service communication – what's better? Project Reactor or Virtual Threads – which one should we rely on? NoSQL vs. SQL databases – which has more use cases? Unit tests or integration tests – which makes you more confident? It was not just insightful but super engaging. Everyone was on the edge of their seats! The jury voted, but the audience also had their say as a fifth jury member, making it even more fun. We ended up with a tie, so we had an intense fifth round to decide the winner. In the end, only one team took home the prize money, but everyone was a winner. We all walked away with new insights and sharper debate skills. Thanks to everyone who participated and see you next time!

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