Seven Letter

Even with the Secret Service director's resignation, the attempted assassination of President Trump will be front and center in Congress for months to come. Annalyse Keller and Michael Ricci Ricci talk about that, the new veepstakes, and more on this week’s episode of CONTROL: https://lnkd.in/dapJF8AD

From President Biden’s decision not to stand for re-election to the groundswell of support for Vice President Harris to the assassination attempt on former President Trump. CONTROL is back this week with everything you need to know from hosts Annalyse Keller and Michael Ricci. Listen now https://lnkd.in/gBRzTz7k

After President Biden's announcement yesterday, Annalyse Keller returned to WUSA-TV to share her thoughts on what the implications would be on GOP campaign strategy. https://lnkd.in/e6HPxngh

ICYMI: Partner Michael Ricci joined C-SPAN yesterday and shared his thoughts on the GOP convention, J.D. Vance as Trump's VP pick and recent polling numbers. https://lnkd.in/dD9i7CcB

New from the Seven Letter Insight team: How are brands meeting younger generations where they are online? In our latest study, Seven Letter Insight explored opinion influencers' daily social media usage patterns – and we found that Democrats use social media more often than Republicans and Independents do. But how does social media usage change when broken down by generation? A new survey by YouGov of more than 4,200 U.S. adults in April 2024 studied the social media habits and preferences of five different generations: Gen Z (1997-2006), Millennials (1981-1996), Gen X (1965-1980), Baby Boomers (1946-1964), and the Silent Generation (Pre-1945). What they found: When asked about their social media habits, Gen Z acknowledges their social media use is increasing – 62% said they spend more time on apps like Instagram and Snapchat now than they did a year ago, compared to just 44% of the general population. And though nearly three-quarters of Gen Z worry about how long they spend on social media, the majority (54%) agreed that social media changes their lives for the better. Just 37% of the general population agreed. Clearly, corporations are trying to capitalize on Gen Z’s affinity for and engagement with social media with smart influencer content. Nearly half of Gen Z (48%) said they trust products recommended by celebrities or influencers. That's 2.5x more likely than Gen X (19%), 8x more likely than Baby Boomers (6%) and a whopping 16x more likely than the Silent Generation (3%). This relatively high trust in public figures could stem in part from younger generations' preference to socially interact online rather than in-person. Majorities of Gen X, Boomers, and especially the Silent Generation favored in-person interactions over those on social media – just 38% of Gen X, 26% of Boomers, and a mere 17% of the Silent Generation preferred social media interaction. In contrast, 54% of Gen Z and, surprisingly, 52% of Millennials, chose connecting on social media instead of in-person. Read the full YouGov report here: https://lnkd.in/e6uBh39A

This week’s episode of CONTROL is out now! Catch the latest from hosts Annalyse Keller and Michael Ricci: https://lnkd.in/e-_--dQC

Annalyse Keller joined Adam Longo and Simone DeAlba to discuss what she's watching for from President Biden in today's press conference. See her thoughts on that, potential VP picks for Trump and the NATO Summit here:  https://lnkd.in/eU5GQKfw

New from the Seven Letter Insight team: How important are Environmental, Social, and Governance (ESG) Issues – and do Americans even know what ESG is? A Global Strategy Group poll of 1,012 Americans in 2023 found that a plurality of Americans (47%) have never heard of the term "ESG" – and only 22% reported that they had a good understanding of it. Though up from 15% in 2022, solid understanding of the term remains very low. However, even though a plurality of Americans have never heard of the term "ESG," they still prioritize environmental, social, and governance issues in their everyday decision making – quite a bit, in fact. A Deloitte / Tufts University survey of 302 U.S. investors conducted in August 2023 found that a whopping 81% regularly or occasionally seek out sustainability information as part of their due diligence process when investing. And in the Global Strategy Group poll, when given a 0-10 scale (10 being extremely important) at least half of Americans thought ESG issues were very important to consider when it comes to a whole host of topics – from the products they buy, to the foods they eat, to the brands they support, to the investments they make, and to the employers they work for. That covers a whole lot of daily life for Americans. This finding suggests that the term "ESG" might need a rebrand – to better capture what Americans already prioritize across their day-to-day decision making. https://lnkd.in/gw47p64K

How can Hakeem Jeffries maintain unity among congressional Democrats? What is the impact on down-ballot races? And what should House Republicans be doing (or not doing) amid all this? Hosts Annalyse Keller and Michael Ricci are answering these questions this week on CONTROL:  https://lnkd.in/e-_--dQC

Last week was a big one for our client Cindy Eckert – the founder and CEO of Sprout Pharmaceuticals – who made history almost a decade ago with Addyi, the first FDA-approved treatment for low desire in women. Today, Cindy continues to challenge the status quo, fighting for a future where women’s sexual satisfaction is valued equally to that of men. We were honored to help Cindy share her powerful story through two national media interviews – an appearance on NBC News and a feature story in PEOPLE Magazine | PEOPLE.com.