Rokt

In the latest episode of the Forbes Power Women Profiles series, Elizabeth Buchanan, Rokt CCO, shares her journey to leadership and emphasizes the importance of highlighting diverse voices and fostering a culture of inclusivity. Watch her full interview with Moira Forbes here → https://lnkd.in/g-GiEdST?

We closed out #PrideMonth with a celebration in our NYC office and can’t wait to paint the town rainbow all year round! 🌈✨ Want to learn more about how we support diversity? Explore Rokt's Employee Resource Groups (ERGs) and our commitment to inclusivity → https://lnkd.in/enytpKXT

For the third year in a row, we’re thrilled to announce that we’ve been listed as a Fortune Top Place to Work in New York! Learn more about the culture that makes our company stand out → https://lnkd.in/dzdUDjGE

We celebrated #InternationalWomenInEngineeringDay with Red Bull Racing & Red Bull Technology at Milton Keynes! The inspiring day featured discussions on role models, a fireside chat with Oracle Red Bull Racing’s Principal Strategy Engineer, insights on Rokt the Rig, and an exploration of STEM paths in racing and technology. Read our blog for more highlights from the event → https://lnkd.in/gCjwcxht

"The future of retail media hinges on leveraging first-party data to drive insights and targeting effectively." At Retail Media X, Courtney Hopkins, VP of Strategic Partnerships EMEA, joined panelists from ITV, Unilever, Stonegate Group, and Internet Retailing to discuss how innovation is fueling a full-funnel shopping approach. Get in touch to learn how Rokt can complement your retail media strategy → https://lnkd.in/d3eTupME

We had an incredible time at NRF APAC 2024, collaborating with dentsu and IBA Group on a panel discussing the challenges and opportunities of retail media. It was a memorable few days hearing from industry leaders like Domino's, UNIQLO, and The Coca-Cola Company, exploring how tech-driven innovation and retail media are delivering customer value. Interested in connecting? Chat with an expert → https://lnkd.in/d3eTupME #NRFAPAC

Today’s audiences crave stories that reflect their diverse lives, making inclusive representation a business necessity. Yesterday, Courtney Hopkins, VP of Strategic Accounts EMEA at Rokt, joined The Female Quotient in the #EqualityLounge at the Cannes Lions International Festival of Creativity alongside leaders from Meta, Novartis, and VSP Vision Care, exploring the power of diverse storytelling and its impact on audience engagement, brand building, and the bottom line. To connect with some of our amazing team members at #CannesLions2024, visit → https://lnkd.in/g_9R2M9i

As The Female Quotient’s Shelley Zalis said so perfectly, “it’s not about ‘empowering’ but instead ‘powering’ women in all types of roles.” Hear 21-year old Red Bull Racing & Red Bull Technology’s Formula 1 Academy driver Hamda Al Qubaisi share how opportunity has ‘powered’ her. ⚡️ She was joined by Rokt’s Srishti Gupta and Formula 1 legend Susie Wolff during a panel on “Driving Change: Powering the Next Generation of Leaders” at the Cannes Lions International Festival of Creativity

One of the biggest challenges for marketers is knowing whether their efforts actually led to conversions. Dave DeRobbio, Director of API and Off-Platform Data Partnerships at Instacart Ads, shares insights on achieving success through the pivotal role of relevance, the opportunity to standardize measurement, and the exciting future of AI-driven creatives → https://lnkd.in/gbYhuGFr #RetailMedia #DigitalAdvertising #AI

Today, Douglas Rozen, Rokt's CMO, sat with Ad Age’s John Dioso to discuss the power of relevance, the Paradox of Choice and how they will make this holiday season the hottest ever (over $1 trillion) - ironically as we bask in the heat of Cannes Lions International Festival of Creativity. At Rokt, we see 5 shifts this holiday: 1) Shopping goes seamless with alternative payments 💳 2) Ads get supercharged by AI 🤖 3) Black Friday is now Black Fall 🎃 4) Online shopping goes offsite 📱 5) Giving is the new getting 🎁 Learn more at rokt.com/cannes #CannesLions2024