Reef
Retail Apparel and Fashion
Carlsbad, CA 34,088 followers
REEF is the global footwear and apparel brand that unites the world around the fun, freedom, and spirit of the beach.
REEF Leadership Team
We're in a long term relationship with the beach (no-prenup).
Since 1984, the beach has been our heart and soul. We’re dedicated to protecting the oceans, corals, and reefs, focusing on eliminating pollutants at the source. In 2018, the REEF x Surfrider Better Beach Alliance was formed to combat plastic pollution. We also partner with scientist Dr. Cliff Kapono to preserve coral reefs through global awareness and innovation. Working with Urban Surf 4 Kids, we introduce foster and at-risk children to the ocean's healing properties.
People of REEF
The people at Reef are the embodiment of the pure and heartfelt connection to the ocean. Our team represents a diverse, kind, and passionate community that fuels the essence of our brand, the spirit of the beach, and ensures that we have fun along the way.
REEF Ambassadors
Our ambassadors are a global, multi-dimensional and diverse network of trusted and respected surf experts that influence, shape and re-create generational beach culture.