RE—INC

⭐ RE—INC and Ally Kick Off Dynamic Partnership with ION to Elevate Women's Sports Coverage ⭐ We are thrilled to make headlines on our partnership with Ally and The E.W. Scripps Company. Together, with support from Deep Blue Sports + Entertainment and EssenceMediacom, we are set to transform ION’s Saturday night broadcasts of the National Women's Soccer League (NWSL) and bring RE—INC's award-winning “The RE-CAP Show” to the forefront. Thank you Jason Notte and ADWEEK for covering this groundbreaking partnership. https://lnkd.in/ghzss9NF __________ 📢 HIGHLIGHT SEGMENTS During each NWSL broadcast viewers can look forward to Tobin Heath’s “Player’s Spotlight,” which shines a light on the league's top talent. Additionally, the new “Money Matters” segment by Ally on The RE—CAP Show will delve into the financial landscape of women’s sports, offering invaluable insights. “It’s about connecting groups that are doing the work,” says Stephanie Marciano, head of sports and entertainment marketing at Ally. 🎤  AUTHENTIC VOICES and STORIES "There’s nothing more powerful than taking the camera or the microphone and getting to tell your story and explain your own culture,” says tobin heath, explaining the ethos behind RE-INC’s media division, RE-MEDIA. 📈 BOOSTING VIEWERSHIP and ENGAGEMENT "The ability for us to have such incredible talent within our broadcast—introducing people to the sport, to the people behind the sport, the people who need to be and deserve to be celebrated—was something that made a lot of sense to us,” said Brian Lawlor, president of Scripps Sports, which oversees ION’s NWSL coverage. “We’re excited to help put together that missing piece of distribution and visibility on our platform seen by hundreds of thousands of people every game.” 🙋♀️  ENGAGING THE 'FLUID FANS' This collaboration was built specifically for women’s sports fans, labeled as "fluid fans" by Sports Innovation Lab; a lucrative demographic for adjacent brands as they are “acquired and retained at a 40% higher rate than average sports fans.” Tune into ION for premier NWSL coverage and exclusive segments from “The RE—CAP Show” and watch new full episodes of the "The RE—CAP Show" on YouTube, or wherever you get your podcasts.

This week Tobin Heath debriefs the UEFA Champions League Finals (Lyon v Barcelona). Check it out, like, follow, comment, ring the bell, and give it a share! https://lnkd.in/gcxSyBri

Out now: Episode 2 of THE DEBRIEF! One soccer game, each week. Debriefed by USWNT legend and 2x World Cup Champion Tobin Heath. This week: Angel City FC vs. Washington Spirit Follow us on YouTube, or give a 👍 and a comment! ---- The Debrief is a concept that comes from the U.S. Women’s National Team. A sports psychologist came in before the 2019 World Cup to figure out the marginal gains - what could they do that no other team was doing to win that World Cup? They'd go on the field for 90-plus minutes. And no matter what happened - win, lose, or tie - they'd come back to the locker room, sit down, and debrief. What did that look like? Everybody getting out all of their energy on the past game. Their feelings. Their emotions. Holding each other accountable. Whether it was the good, bad, or ugly it was a time to expel all of our feeling about the game. And then they’d wipe their hands and say ‘onto the next game.’ Doing it collectively as a team was a game changer. It unlocked their ability to move through tournaments in a positive way. So we took this concept and put it into this show. Tobin will watch one game every week, and then expel all of her feelings about the game. Together we’ll Debrief. https://lnkd.in/gc3R4BTG

When we launched RE—MEDIA last summer we promised to shine a spotlight on women’s sports and never take it off. Last week it was an honor to present (to a full house!) at Sports Innovation Lab's first ever Women's Sports Club's IAB NewFronts in partnership with Trailblazing Sports Group - dedicated entirely to women’s sports media. 2024 has been pivotal for RE—INC, with a sharp focus on bringing our award-winning The RE—CAP Show back in the coming weeks and partnering with forward-thinking brands on storytelling and community at the intersection of sports, progress & equity.   To paraphrase our co-CEO Tobin Heath at the NewFronts: Historically, it's been the tentpole moments in women’s sports — the Olympics, the World Cup, Grand Slams — that have been the lone moments in which brands proactively invested. Join us in shining the light on all of the moments, big and bigger, between each tentpole event. Let’s commit to a sustained approach around putting dollars into this space. Women’s sports inherently drives momentum and meaningful change in progress and equity that impacts all. It’s a massively powerful vehicle. Let’s continue to break out of the moment and lean into this movement. 

What a night to remember! ✨  At the 2024 MAKERS Conference, Alicin Reidy Williamson, Yahoo's Chief Diversity and Culture Officer and President of MAKERS, and Ja'Nay Hawkins, Chief Partnerships Officer of MAKERS, hosted our first MAKERS Honors. The evening was set to recognize a group of exceptional women who are making strides in promoting equity in the workplace and beyond.🏆✨ Bethann Hardison - former fashion model and diversity advocate who has continued to address the underrepresentation of people of color in fashion. Christen Press & tobin heath, American soccer players who co-founded RE—INC, a global community for change-makers committed to progress and equity and advocate for mental health awareness and gender equality in sports. Professor Olatunde Johnson presented Judy Waxman, a respected health policy expert and advocate for the MAKERS Honors. Judy has worked to promote women's health rights and policies at the National Women's Law Center. J. Smith-Cameron, a prominent actress known for her outstanding performances in TV series, independent films, and theater, was honored for advocating for women in the workplace. 📸: Rodin Eckenroth and Emma McIntyre / Getty Images #MAKERSConference #MAKERSWomen #Conference #MakingTheFutureNow

**Winner: Best Equality & Social Impact Sports Podcast 2024** When we launched RE—MEDIA as an extension of RE—INC our mission was always crystal clear: To change the way women are seen and experienced in sports. We debuted The RE—CAP Show in partnership with Headgum just ahead of the World Cup. Our goal was to provide the antidote to ‘bro culture’ media coverage: A real, hard-hitting look at the unpredictable world of women’s sports, through the lens of world-class athletes who live it. Christen Press and Tobin Heath brought the show to life. We had incredible coverage from The Athletic, Sports Illustrated, Just Women's Sports, and the San Francisco Chronicle to name a few. A massive thank you, today, to the Sports Podcast Group for the honor of winning Best Equality and Social Impact Podcast. We were in incredible company, including productions from BBC and ESPN. There couldn’t be a more aligned honor to highlight our mission. We’re working on a new season and are in conversations with some incredible brand partners. If you’d like to join us, please reach out! https://lnkd.in/gYnGpDxg

Today we launched our highly anticipated limited-edition Reimaginers United collection and campaign. Reimaginers United is more than just a club; it's a team that strives for progress and inclusivity. Like a football team, we aim to reimagine the world, promoting equity and collective dreams. But we go beyond the boundaries of the field, embracing creativity, art, and the power of community. We are a collective, a home, and a place of belonging. Christen Press, Co-Founder and Co-CEO of RE—INC, shares her vision, stating, “With Reimaginers United, I see a dismantling of the lie of scarcity that so many of us are taught, and an opening to the truth of abundance. The building of a collective where the team’s success means we all find success. I see a world, a culture of connection. Of infinite and immense possibilities.” The collection includes a range of stylish streetwear pieces, such as hoodies, joggers, tees, shorts, and more. In collaboration with Umbro, this collection also includes its inaugural Reimaginers United kit. “Our brand operates at the intersection of sports, progress, and equity and I could not be more excited to create our first kit in partnership with Umbro. When you think of football heritage and iconic kits you think of Umbro. I'm proud to put our first badge, for Reimaginers United, on an Umbro kit.  This is literally the uniform for reimaginers,” says Co-Founder and Co-CEO Tobin Heath. These items will be sold exclusively at re-website.com. Start your holiday shopping now! 😉 https://lnkd.in/gA-_gT8D

After a successful debut this summer with The RE—CAP Show: World Cup Edition, we're back with NWSL Championship coverage. “We are thrilled to be bringing back The RE—CAP Show to audio and full video within our membership. Same shenanigans that you saw this summer, with a new trophy being fought for,” said RE—INC Co-CEO and 2X World Cup Champion Tobin Heath. “After the incredible success from this summer’s show, we are back and better with The RE—CAP Show: NWSL edition,” added RE—INC Co-CEO and 2x World Cup Champion Christen Press. “We promised to shine a spotlight on women’s sports and never take it off. So we’re bringing back all the good juicy bits from the show, as well as the essential conversations around social progress and equity.” You can listen to the full episode wherever you get your podcasts or watch the full episode exclusively within our membership.