RAIN Group

Are you a top-performing seller❓ Take this free sales skills self-assessment to measure your sales skills against our proprietary Top-Performer benchmark data. You’ll get a personalized report identifying where you excel and the gaps you need to close to improve your sales success. Take the 5-minute assessment here >> https://hubs.li/Q02t0pXh0 #salesskills #sales #salesassessment #salesteam #salesenablement #salestraining #b2bsales

Sales enablement is critical to driving positive sales outcomes. However, many organizations struggle to implement effective enablement initiatives. In this article, we share how change management can help drive lasting sales enablement success: https://hubs.li/Q02KRtWB0 #SalesEnablement #SalesTraining #B2BSales

If you want to connect with B2B buyers, you must contend with numerous obstacles to break through the noise and set meetings. Deciphering buyer decision roles, navigating purchasing processes, and standing out in a sea of content, emails, and social media messages is a challenge. But buyers do want to hear from you. Eighty-two percent of buyers say they accept meetings with sellers who reach out to them, according to the RAIN Group Center for Sales Research. You just have to know how best to reach them. When planning your buyer outreach, it works best to view it through the lens of the 5 Ws: Who, What, When, Where, and Why. You'll need to know: No. 1 Who you're targeting Having a clear picture of your target is key to prospecting success Develop your target profile by identifying: ➡️ Roles ➡️ Personas ➡️ Revenue ➡️ Company Size ➡️ Industry ➡️ Geography ➡️ Pain Points ➡️ Aspirations Don't know where to start? Look at your best clients and create lookalike profiles to start your outreach. #salesprospecting #prospecting #coldcall #coldcalling #businessdevelopment #bizdev #marketing #sales #salesandmarketing #personas #infographic #selling #b2bsales #salesrep

What makes your team show up and sell? The answer isn't always simple. While compensation is the #1 factor influencing motivation, it's not the only one that matters to sellers, nor should it be focused on at the expense of all others. Motivation is something that must be sustained. In this article, we share the factors that drive sales motivation and five tips for tapping into your team's intrinsic motivators. https://hubs.li/Q02GNSTd0 #sales #salesleader #salesmanager #salesenablement #salesstrategy #salestraining

Think buying first, and selling second. When you can understand how your buyers prefer to buy, you can plan accordingly and win more sales. Fortunately, the number of buying styles isn't infinite—it's 6. Meet the 6 Buyer Personas In this article, we share how you can identify the 6 buyer personas and lead productive conversations with each. Plus, download a PDF to reference for your buyers. https://hubs.li/Q02GNNZd0 #sales #b2bsales #salestips #selling

Flexibility and specificity are the name of the game when it comes to sales training.   You need to be able to deliver training to different cohorts of learners and target the skills that'll make the biggest impact in their roles and for your organization. But building a sales education system from scratch can take years.   Train your sellers how and when you want with RAIN Group Total Access—subscription-based sales training designed to provide you with a complete training system to embed in your organization.   Get access to our entire suite of sales training assets and train on your schedule, all for a low per-person subscription. #salestraining #salesenablement #revenueenablement #salestrainer

The collection of reasons why people buy typically fall into three major buckets that form the three rules of winning value propositions. Learn about each one in this article. #valueprop #valueproposition #sales #selling #salestraining #salessuccess

In the world of executive-level sales, the stakes are high and the challenges are bigger—millions of dollars bigger. Mastering fundamental sales skills is important, but it's not enough to stand out with executive buyers. You face higher expectations, limited time, and an increased focus on organizational transformation. You have to elevate your approach to connect with senior executives, share ideas, and move sales forward. In this complimentary ebook, we share five actionable strategies to get on—and stay on—an executive's agenda. https://hubs.li/Q02GNFQn0 #sales #selling #insidesales #salesrep #complexsales #salestraining #salesenablement

11 Best Practices for Sales Onboarding No. 7 Train on the Sales Technology Tools You Use 💻 The most effective onboarding programs are 3X more likely to provide strong training on the sales tools used (e.g., CRM, lead generation software, sales enablement platforms, etc.) https://hubs.li/Q02zwLbH0 #salestraining #salesonboarding #onboarding #salesenablement #salestech #salestechnology #CRM #leadgensoftware

5 Strategies for Selling to Senior Executives No 2. Understand What Senior Executives Care About Senior executives bear the weight of steering their organizations through turbulent waters. As a seller, understanding their primary concerns can help you position your offerings more effectively and address their most pressing challenges. Senior executive decision-making is heavily influenced by 6️⃣ areas. 1. External Factors 2. Strategic Priorities 3. Transformation 4. Results and Metrics 5. Their People 6. Themselves Learn more about each here >> https://hubs.li/Q02CSxN20 #sales #selling #b2bsales #salestips