R/GA

R/GA's Android Animation Refresh work for client Google is nominated for a Collision Award in the Marketing & Communication: Craft category. Vote for R/GA via the link below before voting closes tomorrow. 

We’re thrilled to announce our “CARBON CAKES” campaign was shortlisted for a Design Lion in Event Storytelling at Cannes Lions International Festival of Creativity 🎉 Teaming up with renowned Japanese pastry chef, Asako Iwayanagi and the brilliant minds at R/GA, “CARBON CAKES” is a powerfully delicious take on how our actions impact air quality. How can we balance the recipe to make the best cake for people, planet and the economy? 🌍 Visualize the Fujitsu project for a sustainable future: https://okt.to/ykYeCl #Cannes #Creativity #CARBONCAKES #SocialDigitalTwin #Sustainability

Our team in Japan was shortlisted for a Design Lion (Event Storytelling) for Fujitsu Carbon Cakes, a powerful campaign and activation designed to raise awareness around air pollution. Congratulations to our Fujitsu partners and team on this very special recognition. More on Carbon Cakes here: https://bit.ly/3VEUZjZ

As you may have seen in Cannes, we're very excited to announce the launch of R/GA's Commerce Design capability, in partnership with Interpublic Group (IPG). As the separation between marketing and purchasing has disappeared, a new set of customer expectations and behaviors has emerged. Recognizing this paradigm shift, we have created an approach to Commerce Design that blends transactional convenience with creativity and technology, into hybrid commerce models. This new offering will provide a innovative solution to redefine commerce experiences for brands. Read more on the offering below - and get a glimpse into the future of commerce experiences during R/GA and IPG's Cannes Lions Rotonde Stage talk, COMMERCE X CREATIVITY: Making the Transactional Inspirational, Tuesday June 18, 12:30pm. https://lnkd.in/ehEipYGE

This Tuesday, 4:15pm, Tiffany Rolfe Rolfe is set to hit Whalar House (Majestic Beach) at Cannes Lions for 'Conversations with Today's Voices and Tomorrow's Visionaries', a dynamic panel of creative leaders exploring the essence of liberating the creative voice. Join us and find an overview of R/GA's activity along the Croistette at rga.com/cannes-2024

It’s that time of year. R/GA is excited to rejoin the industry’s leading creatives at Cannes Lions International Festival of Creativity , June 17-21. Planning to attend? Request a meeting with the R/GA team, and find an overview of our activity along the Croisette — including our Rotonde Stage session, COMMERCE X CREATIVITY — at rga.com/cannes-2024.

Croisette next week? We'll see you there. Request a meeting with the R/GA team and find an overview of R/GA’s Cannes activity at rga.com/cannes-2024

We’re less than a week away from the Cannes Lions Festival of Creativity. You won’t want to miss R/GA's Yael Cesarkas, SVP, Executive Strategy Director, as she joins WARC for a panel discussing the future of strategy. Join us to learn how to “burst the bubble” by leveraging research approaches that can help build consumer-centric and effective marketing strategies. Interested in meeting with Yael and the R/GA team on-the-ground? Let us know at rga.com/cannes-2024.

Why do all great ideas need a pre-mortem? R/GA EMEA CCO Nick Pringle is co-leading a can’t-miss workshop this year at Cannes Lions to answer that very question. Join Nick and David Clayton, Founder of True & North, to learn how to prepare for the unknown and give your ideas the best chance of sign-off and success. Interested in meeting with Nick and the R/GA team on-the-ground? Let us know at rga.com/cannes-2024.

Heading to Cannes Lions International Festival of Creativity this year? You won’t want to miss R/GA's dynamic keynote, Commerce X Creativity: From the Transactional to the Inspirational. Our own Tiffany Rolfe, Global Chief Creative Officer & Chair, and Jeriad Zoghby, Chief Commerce Strategy Officer, Interpublic Group (IPG) Group, will share a glimpse into what the future of commerce experiences will look like. In this new everything, everywhere, all-at-once world, accelerated by AI, there are now unprecedented opportunities to differentiate. Tiff and Jeriad will dive deeper into how brands, battling for customers time, attention and clicks, can embrace commerce as the next creative frontier. Learn more about this talk and R/GA's activity along the Croisette at rga.com/cannes-2024