Qonsent provides next-practice consent enablement for marketing teams, as well as a first-of-its-kind consumer consent wallet for transparent consent engagements directly between the Consumer and the brand.
External link for Qonsent
181 Post Rd W
Westport, Connecticut 06880, US
Qonsent reposted this
Congrats to Jesse Redniss and the Qonsent team for this new venture with Precise.ai. The ability to engage and enable the collection of permissioned first party data and also get access to a network of qualified data that is optimized by AI can be a gamechanger for both brands and publishers! For those going to Cannes, Jesse will be there if you are interested in connecting with him...DM me and happy to do the intro. https://lnkd.in/gUSkW9CD
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We're thrilled to announce our strategic partnership with Qonsent, set to revolutionize how brands manage consumer data with advanced identity resolution and data provenance solutions. How will this benefit your brand? Our collaboration ensures seamless navigation of data privacy compliance while enhancing consumer trust. With our combined expertise, you'll experience a secure solution for managing and verifying consumer consent, even with AI and LLM integrations. Curious about how this can transform your data strategy? 👉 Read More https://lnkd.in/gwKUJ6JM Jesse Redniss, Jeff Sopko, Brian Duke
Qonsent reposted this
Qonsent, Driver Studios launch privacy-first interactive ad solutions Know more:- https://lnkd.in/duPJ3wwj #qonsent #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube
We are honored to be working with such an amazing team Driver Studios. Our teams have been having so much fun exploring gaming and engagement based interactive #CTV experiences and ready to bring them to the world. Have a campaign you want to drive true connection and consent from with your target audience? Give us a DM! Castify.ai #advertising #marketing #engagement #privacy #firstpartydata
Founder | Chief Data Officer | Chief Innovation Officer | Consumer Experience, Data Strategy, Privacy & Innovation leader
With over a Billion monthly impressions across 180 Million US Adults, Qonsent couldn’t be more excited to power an innovative interactive permissioned data collection offering with Driver Studios. With a track record of working with top tier brands such as Hasbro PepsiCo General Mills The Walt Disney Company and Paramount Pictures (and many many more) Driver has established itself as a leading 360 degree media company that was born from a content creation and commercial studio model. #Creativity, #StoryWorld building and #engagement based participatory experiences is what this company does best, and that will be a major advantage to building permissioned trust and transparency with highly coveted audiences and their #data Huge thanks to Diana Horowitz and team, along with the team @qonsent for their hard work, innovative thinking and collaboration bringing this to market. #letsgo #ftw https://lnkd.in/efQF9bZW #PRIVACY FOCUSED #ADVERTISING: Qonsent’s next gen user consent technology seamlessly integrates with Driver Studios’ audience engagement capabilities for privacy- conscious advertising. MASSIVE SCALE: Driver Studios’ vast network reaches 180M+ US adults and a significant parent segment through connected TV, Mobile and Gaming offerings. DATA COLLECTION: Brands can engage directly with consumers across any touchpoint to collect permissioned first party data with auditability. Qonsent is SOCII, #GDPR, #ccpa & #hipaa compliant DURABLE ID GENERATION: Qonsent can generate fully permissioned industry accepted IDs (TransUnion IDs, LiveRamp Ramp/ATS IDs, The Trade Desk UID2) within in the media touchpoint and send it directly to the advertiser along with the consented data feed. ENHANCED TARGETING: Driver Studios delivers tailored content for diverse adult demographics and parents, ensuring a relevant and engaging advertising experience. CTV INTERACTIVITY: Driver Studios extends its services to CTV platforms, enabling advertisers to collect first party data from engaged leads in a dynamic and immersive experience #ctv #shoppablemedia #marketing #advertising
Sharing what we have believed in since day 1, the Value of Trust. Great insights from the IAB
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
🔍 In January 2024, the IAB released a comprehensive survey of over 1,500 consumers to delve into their perspectives, preferences, and concerns regarding personal data and digital advertising. Let’s explore the key takeaways from this report: 1️⃣ The Importance of a Free and Open, Ad-Supported Internet: - 80% of consumers recognize that a free and open, ad-supported internet is integral to democracy and free speech. - Nearly 80% believe it would be unfair if websites and apps were not free to use for people with fewer financial resources. - 95% prefer ads over paying a high fee for ad-free websites and apps. 2️⃣ Understanding Personal Data and Willingness to Share: - Three-quarters of consumers understand that sharing their data enables personalized ads. - 70% are willing to share personal data to support advertising overall. - However, 50% feel that insufficient information is provided about how their data is used and protected. 3️⃣ Educating Gen Z: - Gen Z (the younger generation) needs more education about data’s role in the free and open, ad-supported internet. - They are less aware of what personal data means and the significance of advertising. 4️⃣ Call to Action: The IAB urges the digital ad industry to: - Inform consumers better about data usage and protections. - Highlight the benefits of data sharing for personalized experiences. 5️⃣ Engage with Gen Z to ensure future data sharing. - Let’s continue the conversation! What are your thoughts on the role of personal data in shaping our digital experiences? 🌐🔍 Read the full report here:
Exciting announcement with our partners at Vericast Times are a changing, evolution is a must, prepare for what’s NXT. NXTDRIVE: A Gamechanger in Customer Data Marketing The launch of the NXTDRIVETM Powered by Snowflake is a significant milestone in the field of marketing strategy and customer engagement. The platform equips marketers with a unified structure for first-party data utilization, audience segmentation, and personalized customer engagement, all within a privacy-conscious framework. By leveraging Snowflake's structured query language, NXTDRIVE facilitates seamless data operations and provides insightful audience analytics. Privacy-First Approach: The Qonsent Connection Vericast's alignment with Qonsent, a zero-party consent enablement vendor, underscores the company's pledge to protect data privacy. This partnership ensures that all data operations and customer engagements carried out via the NXTDRIVE platform align with the preferences of the consumers, thereby upholding the highest standards of #data #privacy #advertising #marketing https://lnkd.in/gqEw2N_P
Great overview here on the “Authenticated” future. With #data #privacy, #trust, #transparency and #consumer education as focal point, would love to see Best of Breed case studies for what the ACTUAL #UX looks like to drive truly #consented authenticated consumers. At LiveRamp #rampup in 2023, we announced and showcased the Qonsent and LiveRamp #UX for Brands and Publishers. #LetsGo A real #valueexchange for a consumer isn’t just Relevant Targeted Ads…consumers need holistic solutions and choice agency. The revolution of consumer choice and agency is HERE. Love seeing Industry progress and thought leadership like this. “Powering authentications with a connectivity solution transparently communicates with users about their privacy wishes and how their data is being used. A connectivity solution can also help the broader ecosystem leverage these authentications — directly, through open exchanges, in private marketplaces, via direct deals and within every walled garden. This enables advertisers to engage the real people behind the authentications and create the personalised experiences that consumers want. The loss of third-party cookies and other third-party signals is a chance for quality to triumph over the quantity, but simultaneously there’s a lack of control and transparency that third-party cookies provide. Publishers articulating the exchange, and helping to build a relationship of trust and transparency, will lead to users better appreciating the content they consume.”
Thankful to be a part of a growing trend of #ethically minded companies enabling #Consumer choice, trust and transparency to help power symbiotic relationship’s between brands, publishers and consumers. 2024 will bring tremendous change to many industries, it’s time to collaborate and make it all happen together. SafeGuard Privacy Snowflake DeepSync Labs (part of CIS) GrowthLoop #data #privacy #advertising #marketing
Founder | Chief Data Officer | Chief Innovation Officer | Consumer Experience, Data Strategy, Privacy & Innovation leader
Every Day should be #DataPrivacyDay2024 Start the year out right and get ready for a future built on #Trust #Transparency and #Consumer participation in the establishment of a new Internet Qonsent #advertising #marketing
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Founder | Chief Data Officer | Chief Innovation Officer | Consumer Experience, Data Strategy, Privacy & Innovation leader
And so it begins…. From a focus on #BigTech to the #streaming services, it’s high time that every business pays attention to how they collect, handle and enable #consumer choice. The #FTC and California AG are setting the tone for #dataprivacy enforcement in 2024, and it’s only January! Every streamer that leverages consumer data for Ad offerings should be paying close attention here. #avod #fast networks, big and small. #retailmedianetworks are probably next on the target list. “Today, we are taking a close look at how these streaming services are complying with requirements that have been in place since 2020,” said Attorney General Bonta. “This Data Privacy Day, I urge consumers to learn about and exercise their rights under the California Consumer Privacy Act, especially the right to tell these businesses to stop selling their personal information.” Under the CCPA’s right to opt out, businesses that sell personal data or share personal information for targeted advertising must permit consumers the right to opt-out. Exercising this right should be easy and involve minimal steps. For example, consumers that are using a SmartTV should be able to navigate to the settings menu in a streaming service’s mobile app and enable the service’s “Do Not Sell My Personal Information” setting. Consumers should also be able to have this choice honored across different devices if they are logged into their account when they send their opt-out request #advertising #marketing #data Qonsent https://lnkd.in/eW4Rsyeg
The next generation of permissioned data, identity and activation coming together through our great partnership and collaboration with Snowflake DeepSync Labs (part of CIS) and GrowthLoop #privacy #identity #advertising #marketing
Consent, identity and activation to measurement. Putting the consumer first and maintaining that relationship requires new partnerships with Snowflake at the center. Great meeting with GrowthLoop DeepSync Labs (part of CIS) Qonsent