Proximo Spirits

In celebration of Pride Month, award-winning LGBTQ+ agency founder and community advocate Robyn Streisand led a lunch & learn presentation and discussion on the value of queer-centric inclusion, how to intersect with multicultural marketing, and best practices as alcohol companies and their portfolio of brands go to market—this dynamic and content-packed hour from an LGBTQ+ marketing veteran with a legacy of effective spirits marketing educated us on how to show up right and for the right reasons to win the hearts and minds of this vibrant community with team members, accounts, and consumers. #Pridemonth #CheersToPride #Proximo #OneTeam #LunchLearn

The Cuervo Challenge: One Round in the Octagon Think you know Cuervo? Think again. Cuervo is teaming up with interim UFC heavyweight champion Tom Aspinall to put real people to the ultimate blind taste test and challenge their perceptions of Cuervo. The stakes are high. The challenge is real. You can view the full video here: https://bit.ly/4bjnV4Y and fans can sign up for a chance to take the Cuervo Challenge by visiting https://lnkd.in/ext_hqjU Lander Otegui, Felix Palau, Yonathan Bendesky, Bryan Mashioff, Kelsey Henry, Lia Dionisio, Elsa Blix, Jen Fruzzetti, Marissa Sturm, Hey Wonderful, Sam Cadman, Mekanism, Impulso Hispanic Marketing, Golin, Havas, Grant Norris-Jones, Cat Kerman, Marianne Ballou, Julianne Dominguez, Mon-Wei Parkin, Heidi Noland, Hugo Coreas, Tiandra Williams, M.S., Chris Bellitti

Andrew Nash, MBA, Jessie Taylor, Brigid Daly, Sean Yelle, Mindy Dhillon, Jen Fruzzetti Cheers!🥃 https://lnkd.in/gRMueutt

Pair your celebration with Bushmills 16 Year Old Malt for 16 wins to our 18th championship and 16 year since the last Championship win, cheers!

At Proximo, we believe in promoting diversity, equity, and inclusion. Recognizing and honoring Juneteenth is an opportunity for us to reflect on the past, acknowledge the challenges faced by marginalized communities, and reaffirm our commitment to creating a more equitable and inclusive workplace and society. We hope everyone takes this day to reflect on the importance of Juneteenth and its significance in our shared history. Let us use this occasion to strengthen our commitment to diversity, equality, and inclusion, not only within our company but also in our communities. #proximo #oneteam #Juneteenth

If you're still searching for the perfect gift to celebrate Dad, look no further! Here are some exclusive picks that are sure to impress: TINCUP® Bourbon Barrel Firewood & TINCUP® 10 Year Bourbon: For the dad who loves the outdoors, elevate his campfire experience with TINCUP® Bourbon Barrel Firewood. Each bundle includes charred oak barrel staves that once aged TINCUP® Bourbon, along with locally sourced wood from Denver Firewood. Imagine a campfire infused with subtle hints of bourbon’s signature scents – cinnamon, pine, honey, and freshly cut grass. Pair this with a bottle of TINCUP® 10 Year Bourbon. Gran Centenario Gallardo: Mexico's #1 tequila commemorates Don Lázaro Gallardo, the first-ever Tequila Master Distiller and one of tequila's founding fathers, with this limited release, small-batch tequila. Launched just in time for Father’s Day, Gallardo has an exceptionally smooth profile crafted by the meticulous selection and blending of the finest reserves. Bushmills 30 Year Old Single Malt Irish Whiskey: Recognized as one of the finest Irish whiskeys by the 2024 IWSC Judging, this 30-year-old single malt from Bushmills is an outstanding choice for whiskey enthusiasts. With a remarkable score of 98/100 points, it's one of the top three whiskeys in its category. 1800 Milenio Extra Añejo Tequila: Voted one of the best tequilas by the 2024 IWSC Judging. 1800 Milenio Extra Añejo is aged to perfection and offers a luxurious tasting experience. These carefully curated selections offer a taste of luxury and are sure to make Father’s Day unforgettable. Cheers to celebrating Dad in style! #FathersDay #GiftIdeas #Bourbon #Tequila #Whiskey #TINCUP #GranCentenario #Bushmills #1800Milenio #LuxuryGifts

In honor of National Camping Month (June) and National Bourbon Day (June 14), TINCUP® has teamed up with Denver Firewood to introduce a limited-edition Bourbon Barrel firewood bundle. Made from local CO firewood and charred oak barrels that once aged TINCUP® Bourbon, the firewood emits unique Bourbon notes of cinnamon, pine and honey when lit.  Keeping sustainability and conservation top of mind, the bundles are packaged in eco-friendly rope that can be burned along with the wood and will be delivered to consumers with information on responsible campfire practices from TINCUP's partner Leave No Trace. Andrew Nash, MBA, Jessie Taylor, Brigid Daly To learn more on this special: https://bit.ly/3Vrp44y And for our NYers– Real New Yorkers know the secret to the best summer - escaping the city! This #NationalBourbonDay, we’re celebrating by giving you a chance to win the ultimate summer getaway. Enter our sweepstakes for a chance to win a weekend stay for two in the Hamptons, Upstate NY, or the Jersey Shore. No Purchase Necessary. Ends 9/1/2024. NJ & NY only, 21+.  Message and date rates may apply.  Sean Yelle, Danielle Katz See rules for more info: https://lnkd.in/eVNgv59z]] Don't miss out on this opportunity to make unforgettable summer memories!  #SummerEscape #Sweepstakes #WeekendGetaway #BourbonLovers #NYC #Hamptons #UpstateNY #JerseyShore

🎉 Cuervo News Alert! 🎉 We are thrilled to announce that Cuervo has been crowned not only “Tequila Brand Champion 2024” but also "Supreme Brand Champion 2024" by Spirits Business, the world’s leading spirits trade publication! 🏆🥳🍹. Cuervo, the world’s #1 selling tequila, has once again demonstrated its unparalleled excellence and leadership in the spirits industry. In a category facing increased competition from rival brands, Spirits Business selected Cuervo due to its significant growth in a rapidly premiumising category. As the world’s first tequila brand, with the oldest distillery in Latin America, Cuervo has set the standard for quality and innovation since its inception. Since the brand’s foundation over 250 years ago, and as the oldest and largest family-run tequila company, we introduced tequila to the world and continue to be a pioneer in the industry. Our position as a leader and innovator has paved the way for new offerings for consumers to enjoy and even new brands across the category.  We have stayed true to our commitment to delivering high-quality, authentic tequila steeped in craftsmanship and heritage for 10 generations. This recognition is a testament to our unwavering commitment to these values.  Thank you to @spiritsbusiness for recognizing this effort. Winning this prestigious award is only possible with the dedication and passion of our entire team and the unwavering support of our fans and partners around the globe. Here’s to continuing our journey of excellence and raising the bar in the spirits industry for generations to come. 🥂🍹 Check out the full story here: https://bit.ly/3yXDmlX 🥂 #Cuervo #SupremeBrandChampion #TequilaExcellence #innovation #family #award🍹

It’s OFFICIAL! Gran Centenario® Tequila is the first-ever official tequila partner for CONMEBOL Copa América USA 2024™, the oldest national team fútbol tournament in the world! The 48th edition of the tournament will take place from June 20 to July 16 across 14 cities, from Atlanta, Georgia to Santa Clara, California, making the second time in history the United States will host the games. Gran Centenario, renowned for its rich heritage and exceptional quality, will bring unique experiences to fans throughout the tournament, from engaging on-site activations to fan giveaways and interactions with legendary retired players. Fans can enjoy the brand’s signature cocktail, the Gran Centarito: GRAN CENTARITO 2 oz. Gran Centenario® Reposado Tequila 3/4 oz. grapefruit juice, freshly squeezed 3/4 oz. orange juice, freshly squeezed 1/2 oz. lime juice, freshly squeezed 1 pinch salt 3 oz. grapefruit soda, chilled, to top Garnish: Tajín seasoning for rim and lime wedge Preparation: Rim glass with Tajín and fill with ice. Add tequila, grapefruit juice, orange juice, lime juice, and salt. Top with grapefruit soda and garnish with lime wedge as desired. Join us in celebrating this historic partnership and get ready for an unforgettable Copa América experience!  #CopaAmerica2024 #GranCentenarioTequila #CONMEBOL Felix Palau, Alexander Monroy, Joaquín Payró Ramírez, JJ Emru, Jen Fruzzetti For more information, visit www.grancentenario.com and follow @grancentenariotequila on Instagram and Facebook. Learn More Here: https://bwnews.pr/3XmfmTR

We're proud to share that last month, Gran Coramino tequila reached an incredible milestone with the disbursement of $1,000,000 in grant funds to 100+ Black & Latinx small businesses! Founded with a vision to celebrate life's hard-earned moments, Gran Coramino Tequila has committed $1 from every bottle sold to support the hard work of underrepresented entrepreneurs across the U.S. and Mexico. With the help of our impact partner, the Local Initiatives Support Corporation (LISC), the Coramino Fund has supported over 100 U.S. entrepreneurs with $10,000 grants to fuel growth of their small businesses. Over 35,000 submissions were received in the latest funding round and 50 Black and/or Latinx-owned businesses were selected to receive grants (two-thirds of the grantee businesses are women-owned). Gran Coramino also continues to support entrepreneurs in Tequila, Mexico – where our tequilas are crafted – with the Mexico impact partner, the Beckmann Foundation. Later this year, the brand is expanding the Coramino Fund throughout Mexico with a new impact partner, and renowned university, Tec de Monterrey. Visit https://lnkd.in/dPYFwJub for more information about The Coramino Fund and see recent Forbes Magazine coverage at: Kevin Hart Disburses Over $1 Million To Black And Latinx Entrepreneurs (forbes.com) Jason Sorley, Priscilla Flores Dohnert, Jeff Schreier, Jennifer Webb