Propellic - Travel Marketing

We're thrilled to announce that Propellic - Travel Marketing has been shortlisted for the Global Search Awards! - Don't Panic Events When passion, dedication, and teamwork combine, amazing things happen. We're incredibly proud to see our efforts recognized: 🏆 Best Use of Search - Travel / Leisure (SEO) The Global Search Awards honor the innovation and creativity of companies excelling in SEO across various industries. This recognition underscores our commitment to delivering outstanding results for our clients. Thank you to all our clients for your continued support and trust in us! #GlobalSearchAwards

Welcome, Karl Boehm, to the Propellic - Travel Marketing Team! 🌟 We are thrilled to announce that Karl has joined us as our new Sr. SEO Manager! With over 12 years of experience in SEO consulting across dozens of industries, Karl brings a wealth of knowledge to our team. His expertise spans content strategy, technical SEO, and front-end development. Join us in giving Karl a warm welcome! We are excited to see the great things we will achieve together. 🚀

Breaking: Google is publishing ANOTHER algorithm update! This one is called the June Spam Update, and much like other spam updates, it's very likely to help combat the (rampant) webspam you may come across. It's rolling out over the next week, and here's what it means for travel companies: 1. When Google releases this many updates back-to-back, often, that can mean they're rolling back some of the changes - so if you're suffering in the wake of recent updates, this could reverse some of those losses. We're hoping some publishers we work with bounce back after this update. 2. Google often targets link building with their spam updates. Don't expect your website to be penalized for building links from a spam update, but rather, expect the value of the links that have been tagged as "spam" to diminish. Typically, websites that are penalized for link building receive manual penalties, not algorithmic penalties. And these types of penalties are becoming increasingly rare as Google continues to better understand the quality and value of each link. 3. Spam updates typically impact entire sites, not specific pages. Make sure that every page you create adds value. No more scaled content abuse! Here's what we're doing at Propellic: 1. We'll be auditing all future link building we do to ensure the sites we build links from didn't lose a significant portion of their traffic during this update (or past spam updates). 2. We'll be assessing our portfolio of 40+ websites, monitoring declines, and looking for similarities between sites that are impacted by the update. 3. Most importantly: we won't be making any significant changes to strategy or websites during the update. That can be the worst time to make changes, as SERPs are still refactoring and the SERPs on day two of an update can be very different from the results once that update rolls out completely. #GoogleUpdate #TravelMarketing

Attention Travel Marketing Professionals! We are excited to share our latest Travel Marketing Compass Podcast episode, a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss. Join us as we dive into innovative technology, emotional storytelling, diversity in marketing, and the latest trends reshaping our industry. Hear from these influential voices and industry leaders: Cynthia H. / Building a Decentralized Travel Ecosystem Dtravel Travis Tallent / Peak Performance: Insights into Mountain Travel Kelsey Tonner / Empowering Tour Operators Guest Focus - Tour Business Coaching Rebecca Jackson and Brennen Bliss / SEO is Dead, Again Propellic - Travel Marketing Justin Buzzi / Marketing Strategies for Multilocation Travel Companies Get Up And Go Kayaking Sveinn Birkir Björnsson / Reimagining Destinations: The 'Inspired by Iceland' Campaign Success Story Alex Ragin / Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel Zoftify — Travel Software Development 🎧 https://lnkd.in/dqtyNCf5 🔗 Tune in now to gain valuable insights and stay ahead of the curve in the travel marketing world! Don't miss out on this opportunity to learn from the best.

What an amazing time at Phocuswright Europe in Barcelona last week! Every time we attend, it’s an immersive experience into the industry: conversations, learnings, viewpoints, partnerships, and experiences. Our common takeaway is always how great the travel industry is! Huge thanks to Pete Comeau and all the Phocuswright team for putting together such a fantastic event. 👉 Watch the recap video of our experience.

When I’m talking to Propellic - Travel Marketing clients, there’s a theme which often comes up that I don’t understand: a reluctance to test new marketing strategies. Your company could have a monthly target of 2,000 bookings, and a $100,000-per-month marketing budget to hit it. You can hit those booking numbers with your $100,000 budget in a trusted channel like a Google Ads Performance Max campaign. But you’ve never tested a Dynamic Search Ad campaign… If you're not regularly testing new ideas, your sales environment could become more competitive and you’ll lose out. So why not take 10% of the monthly budget, and spend it on dynamic search ads? You could spend $90,000 of your $100,000 per month marketing budget, and generate 6x return on ad spend. Then… You could take the remaining $10,000, test two new strategies, and generate 10x return on ad spend. By not spending that magic 10% of the budget on testing new ideas, you’re: 🔔 making yourself vulnerable to market changes 🔔 missing chances to drive bookings and revenue That should ring alarm bells. So test, test, and test again! 💬 Brennen Bliss

Propellic will be attending Phocuswright Europe in Barcelona from June 10-12, 2024! Let's connect, collaborate, and explore new opportunities together. Drop by our booth or schedule a meeting with our team – we can't wait to meet our travel industry fellows! See you in Barcelona! ✈️

If you're in marketing, you've likely heard about the recent #Google API documentation leak. On May 27, SEO practitioner Erfan Azimi exposed more than 2,500 pages of Google’s internal API documentation, providing unprecedented insights into how the search giant’s algorithm functions. It's worth noting that many details in the leak contradict Google's past public commentary. However, Google has confirmed that these documents are indeed from its internal sources. The key takeaway for the travel industry is that success in #SEO requires a multifaceted approach, beyond simply producing high-quality content. Read the article from Brennen Bliss, CEO of Propellic - Travel Marketing, on #PhocusWire: https://bit.ly/4c9z5KL #travelnews #travelindustrynews #travelindustry #googleleak #travelmarketing

We are excited to announce the latest episode of the Travel Marketing Compass Podcast, where Brennen Bliss dives deep into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up And Go Kayaking! In this episode, we explore: 🌎 Marketing Multiple Locations 🌟 Organic Social Media Success 🤝 Community Building 📈 Customer Retention and Loyalty 🎯 New Advertising Channels Tune in to hear Justin’s valuable insights and practical tips that can help elevate your travel business. 🔗 Listen to the episode now!: https://lnkd.in/duiJ_jPj What challenges have you faced in multi-location marketing? Drop your thoughts in the comments!

You should stay tuned for the release of Brennen Bliss's article, which is the result of thorough research on the Google API documentation leak and its impact on the travel industry. ▶ Subscribe to our NavLog to receive it first: https://lnkd.in/eKbEFGgz