Press Hook

🔍 Don't miss these #journorequest before you head out for #IndependenceDay! Tag a brand you know in the comments👇 #Media outlets are currently seeking: 👗 Items for a #Bridesmaid #Gift Guide 🧀 Brands/Restaurants Offering National #Macaroni and Cheese Day Deals 🍎 Best #AmazonPrimeDay Deals for #Teachers ✈️ Best Clothes To Wear On A #Plane 🛌 #Sleep products, from mattresses to sleep aids, for better sleep article 🥛 Ideas for decorations, food, and gifts for #baby's first #birthday party More #sourcerequests are at presshook.com 🔍

We're at the end of June and here's the highlight on recent #press for #brands in the Press Hook community! Check out these snapshots of: 🔥 Hella Bitters in Epicurious 🎨 Artis in Yahoo Life and Huffpost 🏡 Noho Home in Daily Mom 🐶 We Feed Raw in E! News 🕯️ House of Amao in Appetito 💧 ZeroWater LLC in The Good Trade 🖤 Lemieux Et Cie in Homes & Gardens 🏍️ Monday Motorbikes in Forbes Find all recent #PR on our website at https://presshook.com/ Matthew Waitesmith Christiane Lemieux #PRfeature #media #mediacoverage

🪝 Captain Hook here! There's been tons of learnings and applicable wisdom accrued from almost 4 years running Press Hook with an incredible crew. So I thought: why not write it down and share it in a #newsletter format? See it for yourself, "Captain Hook" is now live on beehiiv! We are currently two posts in - covering topics on why & how to be #PR ready.  The May 28 edition gives you an actionable ready to launch and land PR #checklist, while the June 20 edition provides a more nuanced take with real world examples! 🎉 All tips, no spam. If you want to get insights in your inbox once every couple of weeks, subscribe to https://lnkd.in/gZBvjvvu Comment below 👇 if you have any topic or question that you'd like me to cover! #PRtips #media #press

Captain Hook🪝 Post 2 just dropped! 📣 Make sure you are #PR-ready 📣 It illustrates with real-world examples on how the last article’s “Ready-to-launch-and-land PR checklist” can help you avoid missteps (and misallocating resources) 💡 A few pieces of wisdom from the post: “Clear message” cuts a few ways, including being very clear on any claims, implications, or associations in your #messaging that risk trouble in your #product category. Think marketing Miranda: “Anything you say can and will be used against you…” Have someone on your team play aggressive investigative journalist and scrutinize every claim, every term, every ingredient. 🕵️ With a new #brand, #journalists won’t want to focus on you personally until after they know all about your products and see them succeeding on their merits. That buzz must come first. Now, maybe you as an individual can enhance your brand story… if and only if your story is somehow intrinsic to the origin story of the product(s). 🤔 #Media is more visual than ever these days. Having excellent #images to illustrate and promote your product(s) or service(s) is essential before pitching the press. If you give them a great image to use, it absolutely boosts the odds you’ll be featured. (If you have the capacity to give them an #exclusive image or two, that can be even better.) 🖼️ 👉 Read the full piece and subscribe at https://lnkd.in/dYR8Fgx9 ICYMI: Captain Hook 🪝 is the newsletter helping you navigate the #PR trenches to achieve great fortune without having to spend one 💰 Tag someone who could enjoy this read! #CaptainHook #newsletter #media #strategy

Captain Hook🪝 Post 2 just dropped! 📣 Make sure you are #PR-ready 📣 It illustrates with real-world examples on how the last article’s “Ready-to-launch-and-land PR checklist” can help you avoid missteps (and misallocating resources) 💡 A few pieces of wisdom from the post: “Clear message” cuts a few ways, including being very clear on any claims, implications, or associations in your #messaging that risk trouble in your #product category. Think marketing Miranda: “Anything you say can and will be used against you…” Have someone on your team play aggressive investigative journalist and scrutinize every claim, every term, every ingredient. 🕵️ With a new #brand, #journalists won’t want to focus on you personally until after they know all about your products and see them succeeding on their merits. That buzz must come first. Now, maybe you as an individual can enhance your brand story… if and only if your story is somehow intrinsic to the origin story of the product(s). 🤔 #Media is more visual than ever these days. Having excellent #images to illustrate and promote your product(s) or service(s) is essential before pitching the press. If you give them a great image to use, it absolutely boosts the odds you’ll be featured. (If you have the capacity to give them an #exclusive image or two, that can be even better.) 🖼️ 👉 Read the full piece and subscribe at https://lnkd.in/dYR8Fgx9 ICYMI: Captain Hook 🪝 is the newsletter helping you navigate the #PR trenches to achieve great fortune without having to spend one 💰 Tag someone who could enjoy this read! #CaptainHook #newsletter #media #strategy

Congrats to Hayley Segar and the team at onewith 🎉 Thank you Hailey Hinton and the Press Hook team for your awesome work 🙌

Here are the 3 most common reasons a venture is not yet ready for PR prime time: ❓ Unrealistic expectations without enough runway ❓ Brand identity still in the oven, not ready for serving ❓ Haven’t solved for market fit/customer demand yet Sound familiar? Announcing Captain Hook🪝: the newsletter helping you navigate the #PR trenches to achieve great fortune without having to spend one 💰 First post is by Michelle Songy on why you can't hurry PR ⏰ 🤔 Do you want to know how to get ready to #launch? If so, read on at https://lnkd.in/dYR8Fgx9 Tag someone who could enjoy this read! #CaptainHook #newsletter #media #strategy

Every day, we on board new #journalists and #media contacts 👋 A very warm welcome to: Jordan Valinsky, Holly Carter, Ottocina Ryan, Elizabeth Hill, Abigail Ferguson, MFA, Lisa Mowry who recently joined the Press Hook platform ❤️ View their source requests and many others at PressHook.com 👀 #PR #sourcerequests

This is happening TODAY at 1PM ET! Join us for #Press #ROI: Navigating & Measuring Press Success and Results 🚀 🚀 You will hear from Michelle Songy (Press Hook) and Jenna Lee Scott (JLS Public Relations) on how #presscoverage can transform your brand's #visibility and drive high #growth. Topics include: 💥 How to measure the impact of press coverage for your business ✅ The immediate and long-term benefits of press coverage 🌱 Real-world examples of brands who have thrived with long-term PR strategies RSVP ASAP at: https://lu.ma/p2dbdrfs See you there! #PR #PRtips #media

Are you curious how #presscoverage can transform a brand's #visibility and drive high #growth? 🚀 🚀 Join us for #Press #ROI: Navigating & Measuring Press Success and Results on June 6 at 1PM ET 👋 You will hear from Press Hook's founder Michelle Songy and JLS Public Relations' Jenna Lee Scott. You'll learn: 💥 How to measure the impact of press coverage for your business ✅ The immediate and long-term benefits of press coverage   🌱 Real-world examples of brands who have thrived with long-term PR strategies RSVP at: https://lu.ma/p2dbdrfs See you there! #PR #PRtips #media