Press Hook reposted this
Captain Hook🪝 Post 2 just dropped! 📣 Make sure you are #PR-ready 📣 It illustrates with real-world examples on how the last article’s “Ready-to-launch-and-land PR checklist” can help you avoid missteps (and misallocating resources) 💡 A few pieces of wisdom from the post: “Clear message” cuts a few ways, including being very clear on any claims, implications, or associations in your #messaging that risk trouble in your #product category. Think marketing Miranda: “Anything you say can and will be used against you…” Have someone on your team play aggressive investigative journalist and scrutinize every claim, every term, every ingredient. 🕵️ With a new #brand, #journalists won’t want to focus on you personally until after they know all about your products and see them succeeding on their merits. That buzz must come first. Now, maybe you as an individual can enhance your brand story… if and only if your story is somehow intrinsic to the origin story of the product(s). 🤔 #Media is more visual than ever these days. Having excellent #images to illustrate and promote your product(s) or service(s) is essential before pitching the press. If you give them a great image to use, it absolutely boosts the odds you’ll be featured. (If you have the capacity to give them an #exclusive image or two, that can be even better.) 🖼️ 👉 Read the full piece and subscribe at https://lnkd.in/dYR8Fgx9 ICYMI: Captain Hook 🪝 is the newsletter helping you navigate the #PR trenches to achieve great fortune without having to spend one 💰 Tag someone who could enjoy this read! #CaptainHook #newsletter #media #strategy
