Precision

Every month, we highlight some of the key marketing and communications trends our team is watching. This month, we’re tracking: ➡️ The changing search ecosystem ➡️ Brands pull back from Pride ➡️ Increased regulatory focus on social media platforms Click through for more:

Brands continue to face some of their toughest communications and cultural challenges - fierce political debates, DE&I attacks, and constantly scrutinized messages. To help our clients meet this moment, we’re growing our multicultural engagement and public affairs practices. To start we’ve promoted Krishana Davis to lead and revamp our Multicultural Engagement practice! And we’ve added two of the smartest comms professionals in the business to our leadership team - Tim Mulvey, a seasoned Capitol Hill strategist, and Melissa Miller, most recently Ford’s public policy communications manager. Read more about our news in PRWeek:  https://lnkd.in/e5bt9K85

In honor of #WorldRefugeeDay, Precision is reflecting on our work with Welcome.US to mobilize Americans to welcome refugees to the United States. The number of people forcibly displaced worldwide reached an all-time high of 120 million in 2023, driven by escalating global conflicts and growing humanitarian crises. But the good news is Americans want to help — many just don’t know where to start. To fill this gap, in 2021, Precision supported the launch of Welcome.US, a nonpartisan, nonprofit organization that empowers everyone from individuals to corporations to get involved in welcoming refugees and helping them build new lives in the United States. Over the last few years, we've worked with Welcome.US to support new sponsorship programs like the Welcome Corps, and tell the story of how they’re galvanizing the public to #BeAWelcomer. Swipe through to learn more about our work.

Just as we help our clients evolve and refresh their messaging, brand, and voice — we've taken our own advice! After 10+ years of breaking new ground, we're excited to reintroduce ourselves and what we offer as an agency. Check out our new and improved website that showcases our latest service offerings, recent case studies, and cutting-edge team. Go to precisionstrategies.com ⬇️

We don’t sit still at Precision. For 11 years we’ve helped corporations, causes, and candidates create winning campaigns. And in many ways we’re just getting started. To help lead us through our next phase of growth and innovation, we’re thrilled to announce three new partners! Dori Salcido joins our health care and crisis management practices after playing a central role in managing every major health care crisis in the last decade, between roles at the White House, CDC, and HHS. Learn more about Dori’s background in public service, corporate leadership, and crisis management roles below. We are also excited to announce the promotions of Deirdre Murphy Ramsey and Erin Lindsay to partner! Those who have worked with Deirdre and Erin during their 10-years at Precision know we wouldn't be the agency we are today without them. Together they will help lead our next phase of growth and innovation as they continue to manage our digital and communications practices. Read more about this strategic expansion of our executive team in PRWeek: https://lnkd.in/exSgS2m8

To start June off with pride, Teddy Goff shared a bit about his own coming out experience at work and in politics with PRWeek for their Pride in PR profile series. We’re grateful at Precision to follow leadership who believe success includes their employees being their fullest selves. Read Teddy’s full profile via the link below to learn more about one of our founders and how bigotry is never a winning political or digital strategy. https://lnkd.in/e92gW_mN

As we close out May, here are some key trends and developments in marketing and communications that our team is monitoring.

Precision is proud to have partnered with the Smithsonian Institution to announce the return of two giant pandas to the National Zoo in Washington, D.C. 🐼 Check out the full announcement — and Precision-produced video 🎥 — here: https://lnkd.in/eqTy-kGx

In a constantly changing social media landscape, one platform stands out: LinkedIn. In our latest blog, see four reasons why LinkedIn should be a key piece of your content strategy. https://lnkd.in/ee5kKb95

Every year, the PRWeek Agency Business Report takes a deep dive into industry trends. This year, with a presidential election and ongoing debates around ESG efforts, PRWeek asked agencies how public affairs work is changing. Precision Co-founder and Partner Stephanie Cutter gave her advice to corporations navigating this political environment as corporate reputation risks can come even from business-as-usual moves. Check out the full report here: https://lnkd.in/ev3tRUuY