We are Phaedon. Formerly part of ICF Next, we are now an independent agency focused on sparking brand participation, cultivating loyalty, and empowering transformation to illuminate the possibilities for your brand. We bring intelligent imagination to solve your biggest business and brand challenges. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe, we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns, and we guide organizations in transforming the customer experience—from the inside out. We look forward to continuing to work with the same amazing clients and the best colleagues in the business. Follow our LinkedIn page for the best in loyalty, integrated marketing, strategy, experience, analytics, and business transformation expertise. Your path is clear with Phaedon!
Phaedon
Marketing Services
Minneapolis, MN 8,108 followers
Sparking brand participation, cultivating loyalty and empowering transformation
About us
At Phaedon, we are passionate about sparking participation and illuminating the possibilities for brands. What is participation? It is the ultimate form of connection, capable of cultivating emotional loyalty and impacting your brand's bottom line. We partner with our clients to simplify complex milestones and ignite brand love. Our loyalty technology solution, Tally®, underpins some of the most award-winning loyalty programs across the globe; we are the driving force behind some of the world’s most trusted brands and unforgettable campaigns; and we guide organizations in transforming the customer experience, from the inside out. Across marketing communications, loyalty technology and services, and business transformation consulting, we bring intelligent imagination to solve your biggest business and brand challenges.
- Website
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https://www.wearephaedon.com
External link for Phaedon
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Specialties
- Loyalty marketing, Loyalty technology platform, Public relations, Social media marketing, Influencer marketing, Loyalty strategy, Brand activation, Loyalty program design, Business transformation, Customer experience, Organizational design consulting, Change management consulting, Creative services, Loyalty analytics, Loyalty program optimization, Economic modeling, and Consumer / Brand marketing
Locations
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Primary
305 N 5th Ave
Suite #200
Minneapolis, MN 55401, US
Employees at Phaedon
Updates
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Generative AI is transformative—reshaping industries and redefining the boundaries of innovation. To successfully navigate the GenAI landscape, organizations must narrow in on critical factors using a strategic approach that combines technical expertise with business acumen. Our latest article lays out key considerations and actionable steps for moving forward. Explore more here: https://lnkd.in/gaFmGsAm #AI #GenerativeAI #GenAI"
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Successful brands don't just satisfy customers; they spark participation to create passionate advocates with deep emotional loyalty to the brand. The Loyalty360 2024 State of Customer Loyalty Report highlights the biggest trends we see today, including the importance of remaining forward-thinking, continued investment in tech, and a holistic approach to loyalty across CX, UX, and EX. #CustomerLoyalty #Innovation #CX #UX #EX
Unlock the future of customer loyalty! 🌟 Dive into Loyalty360's 2024 State of Customer Loyalty Report, sponsored by Phaedon. 📊 Explore insights from 100+ brand marketers on evolving strategies, tech impacts, and more. Click the link to download the full report and stay ahead of the curve: https://lnkd.in/gmMn4RyH #CustomerLoyalty #MarketingInsights #TechTrends
Loyalty360 Brand Marketer Research: 2024 State of Customer Loyalty
loyalty360.org
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Personalization is table stakes, and should encompass more than just the customer’s basic wants. Brands must give consumers a tangible feeling that they are recognized and understood without stepping over the line and coming off creepy. Our own Tom Madden and Emily Merkle, MS dive into a few key considerations brands should keep in mind to hit this sweet spot here: https://bit.ly/4cE6w8V #personalization #loyalty #customerexperience #CX
Creating a foundation of trust to deliver personalized experiences | Phaedon
https://www.wearephaedon.com
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It's time for brands to embrace authenticity and intentionality. Gone are the days of one-size-fits-all marketing. Learn how to foster meaningful connections with consumers through shared beliefs and genuine engagement. https://bit.ly/4bJnIbL
Participation: Power Shift and Reckoning for Brands | Phaedon
https://www.wearephaedon.com
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The introduction of AI in journey mapping introduces a wealth of new data and actionable insights, all at your fingertips. While this new frontier holds promises, prioritizing a journey mapping culture ensures teams can integrate new learnings seamlessly. Our own Katie Berndt, MBA and Colin A. Eagan M.S. dive into their top 5 tips to get started here: https://bit.ly/4bGSmCC #journeymapping #AI #customerexperience #cx
Customer experience transformation: 5 tips to create a journey mapping culture | Phaedon
https://www.wearephaedon.com
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A holistic view of brand health is essential for driving loyalty and advocacy, and ultimately success. Our own Emily Merkle, MS and Kristi Boesen dive into their top tips on how to optimize your brand strategy and break down silos. Learn more here: https://bit.ly/3RZS02T
Driving brand loyalty through customer experience transformation | Phaedon
https://www.wearephaedon.com
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Phaedon reposted this
Congratulations to our 360 Degree Supplier award winners: Merkle (Platinum), Brierley | Capillary (Gold), and Kobie Marketing and Phaedon tied for Silver! This award recognizes the solutions providers whose clients had best combined performance across all categories. Suppliers do not apply for this award directly, but it is based on client submissions and nominations. Thank you all for your contributions to this year’s #LoyaltyExpo! #rewards #cx #loyalty #awards #supplier #marketingtrends
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Compared to a top-down initiatives, a well-executed, holistic approach to CXT can disproportionately win over internal and external audiences. Anne Catherine Feeney and Tim Barlow dive into the details here: https://bit.ly/3VIsyzX
Driving brand loyalty through customer experience transformation | Phaedon
https://www.wearephaedon.com