The latest case study describes how using our proprietary Dynamic Audiences segmentation engine and advanced bid optimization strategies to re-engage churned audience for Memoriki Limited's Full House Casino. Our platform's ARPPU prediction (or as we like to call it, “Whale Spotting”) feature allows our platform to better identify and determine “whales” in the bid stream. Check out how we: 🎯 Reached the KPI by week 2 💫 Outperformed D7 ROAS KPI by almost 3 times ♠ Increased average IAP value 2.5 times by week 5 Full case study: https://bit.ly/4dboWO8
Persona.ly
Software Development
Creating data-driven solutions for mobile marketing and market research designed to drive growth and extend reach.
About us
Established in 2011, Persona.ly is a global machine-learning based products company with offices and representations in Israel, Korea, Russia, Japan & China. We acquire engaged users for top grossing apps using our proprietary technology, providing a full suite of services, from playable and interactive ad creation to data-driven user acquisition. Combining the immersive and interactive creatives we generate, targeting algorithms that rely on hundreds of data-points comprised of real-time, historical and post-install user data, and our performance-based bidder, allows us to acquire loyal and engaged users for apps of any category. Since 2015, Persona.ly has created hundreds of interactive experiences for a variety of apps from different categories, allowing us to develop the ability to translate any type of app to a short and customized immersive experience quickly and efficiently.
- Website
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https://www.persona.ly
External link for Persona.ly
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Rehovot
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Internet Marketing, Digital Marketing, Mobile Marketing, Display, Lead Generation, Online Marketing, Email Marketing, Market Research, Video Seeding, Content Locking, App Promotion, Game monetizaion, User Acquisition, and Virtual Currency
Products
Persona.ly
Demand Side Platforms (DSP)
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 2.5 million ad auctions per second. We are trusted by Nexon, Ubisoft, Papaya Gaming, Rapido, Games24x7, Tilting Point, and many others. Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.
Locations
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Primary
2 Meir Weissgal Street, Science Park
Rehovot, IL
Employees at Persona.ly
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Rajesh Fatnani
Country Manager @ Persona.ly | P & L Maverick | Programmatic Advertising I Go to Market Leader | Business Leader -India / MENA and SEA.
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Michal Grosman מיכל גרוסמן
HR Manager/HRBP
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Jared Vandercook
Growth Director, North America @ Persona.ly
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Dan Sudak
Head of CSM at Persona.ly
Updates
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Seeing real-life behavior through ad request rate changes in the bid stream is fascinating. A recent example is seeing the requests dropping dramatically in England right after their loss in the #2024Euro finals in comparison to Spain's rate remaining stable, tells us that the Spanish people stayed up to celebrate, while the British called it a night.
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📈 Our latest case study with Exness describes how using our programmatic bidder we acquired new active traders for Exness Go multi-asset broker app. By targeting audiences based on their predicted gender, age class and affinity to the Exness Go app we achieved: 👨💼 41% Topping the cost per active trader acquisition KPI 💳 44% More deposits per trader by week 5 vs. week 1 📈 +93% Campaign scaling on week 6 vs. week 1 🔖 Check out the full case study: https://bit.ly/3xG6Nc5 Special thanks to Pei Ning Lee for the trust and professionalism which played crucial role in reaching mutual success!
How Persona.ly Topped Cost Per Trader KPI by 40% for Exness Go Multi-asset Broker App | Persona.ly - The Weekly Retention
https://persona.ly/blog
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Exciting news! We're at #MAXSUMMIT2024 in Seoul today! 🐳 Visit our booth to grab some of our famous whale candies and discover how our cutting-edge, data-driven user acquisition and retargeting products can elevate your app business. Don't miss out!
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We're excited to announce that we will be at the Israeli Mobile Summit tomorrow! 📱 Ofir Pasternak will be participating in the "Grow Like a Pro" panel discussion, sharing insights on scaling and succeeding in the mobile industry. Additionally, don't miss the fireside chat with our very own Joseph Iris and Lidor Feldman from PAPAYA. It promises to be an engaging conversation on the challenges of mobile retargeting. We look forward to connecting with industry leaders, exploring the latest trends, and showcasing our innovations. Stay tuned for updates and highlights from the event!
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We were featured on the latest 2024 ROI Index by Singular! Big thanks to our amazing team for all their hard work and dedication and to our partners for believing in us to boost their success. Together, we've done some awesome stuff, and it's only the start! Read the full report - https://hubs.li/Q02mCPlG0
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Audience segmentation for retargeting is a versatile (and often underestimated) strategy almost any app developer can benefit from. However unleashing the full potential of retargeting requires business expertise, a systematic data-centric approach, and, well, a lot of testing. Here are the best practices for re-engaging the audiences in various verticals. https://lnkd.in/dfzSeQ5W
5 Tips To Up Your Retargeting Game That Actually Work | Persona.ly - The Weekly Retention
https://persona.ly/blog
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리인게이지먼트를 위한 잠재고객 세분화는 대부분의 앱 개발자가 활용할 수 있는 유용한(하지만 과소평가되는) 전략입니다. 리인게이지먼트의 잠재력을 끌어내려면 비즈니스 전문���, 체계적인 데이터 중심 접근 방식, 그리고 많은 테스트가 필요합니다. 다양한 분야에서 저희가 경험한 고객 재참여 유도 모범 사례에서 저희는 다음과 같은 보편적 결론에 도달하였습니다. https://bit.ly/3UCew40
리인게이지먼트 마케팅을 효과적으로 향상 시킬 수 있는 5가지 방법 | Persona.ly - The Weekly Retention
https://persona.ly/blog
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リターゲティングの為のオーディエンスセグメンテーションは、ほとんど全てのアプリ開発者が恩恵を受ける事が出来る汎用性の高い(そして過小評価されがちな)戦略です。しかし、リターゲティングの可能性を最大限に引き出すには、ビジネスの専門知識、体系的なデータ中心のアプローチ、そして、多くのテストが必要です。 私達の経験に基づき、様々な業種におけるオーディエンスの再エンゲージメントのベストプラクティスを集めました。ここでは、いくつかの普遍的な事を紹介します。 https://bit.ly/3SHFV1H
リターゲティングの効果を高める5つのヒント | Persona.ly - The Weekly Retention
https://persona.ly/blog